Online marketing made simple: a step

But, if you’re part of the other 99.9% of the world who isn’t super excited about this “Internet kinh doanh stuff,” you’ve sầu probably never heard of this man.

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So, what is he doing with this headline on Business Insider?

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How did he get on there?

Is he rich or something? Yes, he is indeed.

That’s part of the beauty of online kinh doanh.

This 21-year-old kid has made hundreds of thousands of dollars from his kitchen table.

No need for fame, magazine interviews, talk show visits, or acting classes (you know, to lớn act in a blockbuster movie).

You have no clue who Chandler Bolt is. But he has made tons of money, và he’s also helping others bởi vì the same.

His company, Self-Publishing School, helps people publish books on Amazon & make a living from it.

If you’re an introvert, that’s a cause to lớn celebrate!

Fewer than 20 years ago, extroverts had a way better chance of becoming rich and successful.

Why?It involved a ton of networking.

You had khổng lồ hire employees and build a huge company. Or, for a career in arts, music, movies, etc., you had to lớn get every person in your industry to lớn know you.

While connections are still a huge deal, today you can get them right from your couch (or from your living room floor in my case).

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As a single individual, you can build a huge business from the comfort of your trang chính after work, during your afternoons, & on your weekends.

I don’t think that I’m being overly dramatic when I say that online sale is your shot at the life of your dreams.

Trust me — I would know.

I want you khổng lồ have as much fun at work as these guys & I bởi vì. So, today I’ll introduce you to lớn this world with my online marketing guide.

Note: Even if you’re deep down the rabbit hole already, you can still learn a ton of new things from the following examples.

If you’re interested in a particular topic, feel free lớn jump ahead:

Definition

If you’ve read my previous guide on digital sale, you already know that it’s different.

Not every digital sale campaign is automatically an online marketing effort.

According to lớn TNMedia, online kinh doanh is “…any tool, strategy or method of getting the company name out lớn the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.”

Want the drop-dead simple version of it?

Online kinh doanh is any effort to lớn spread the word about your company that uses the Internet to reach people.

Basically, it’s anything that you do online to get more eyeballs on you, grab people’s attention, & hopefully, at some point, get them khổng lồ buy from you.

There are seven major sub-categories of online kinh doanh that I want to cover in this guide.

Overview

We’ve sầu already talked about search engine optimization (SEO),và I showed you all of the important aspects of it that you have to get right.

Next to lớn SEO, there’s search engine kinh doanh (SEM), which is simply the paid version of SEO.

Marketers pay Google khổng lồ display ads in their search results in the hopes that they will drive traffic (especially interested people, or leads) khổng lồ their hàng hóa landing pages.

Then there’s content marketing. This iswhere marketers try to lớn create valuable media & nội dung khổng lồ distribute to potential future customers. This is the good guy version of online kinh doanh where you mostly try to guilt people inkhổng lồ buying.

Of course, you already know social media marketing, which is where you use one or several social truyền thông media channels lớn engage with customers, build relationships, và then skết thúc them khổng lồ your products and services.

Pay per clichồng advertising (or PPC)is similar to tìm kiếm engine marketing, but it isn’t limited lớn Google & its competitors. Most social truyền thông networks let you create ads that integrate naturally inlớn their feeds, allowing you to pay for clicks to lớn your website.

tiếp thị liên kết marketingis a kind of referral marketing where you cốt truyện profits with fellow marketers in exchange for promoting each other’s products.

And finally, there’s email kinh doanh, which some already consider old-school. But it’s still one of the most effective sầu channels. Once your customers have given you permission to tương tác them, you can gmail them at any time, providing value and asking them to lớn buy when the time is right.

You can already guess how big online kinh doanh really is. You know how huge of a space each of these individual categories fill.

I mean, just think about how many social truyền thông media platforms you can name off the top of your head:

Facebook, Pinterest, Twitter, Instagram, Snapchat, Tumblr, Google+, YouTube, Periscope, LinkedIn, Reddit, StumbleUpon…

OK, you get the point.

I want to give sầu you a good grip on all of these categories just like in our beginner’s guide, yet not drown you in the vast information that’s out there.

That’s why I’ll give you one example in each category of someone who absolutely crushes itin their niđậy along with some great points lớn help you get started.

Ready. Set. Go!

SEO – Search Engine Optimization

It goes without saying that I think Quick Sprout is one of the best sites when it comes to lớn SEO(we’re kind of a big khuyến mãi, I think).

Our Advanced Guide to lớn SEOalone has gotten thousands of shares.

But, instead of spending an entire category bragging, I want to lớn point you khổng lồ someone who is a true tìm kiếm engine kinh doanh ninja who has worked for us at Quiông chồng Sprout for quite some time.

I want to lớn point hyên ổn out not only because he has all of the SEO skills you need up his sleeve, but also because he is super underrated.

Every time I read an article like“15 SEO Gurus That You Should Know for 2015,”I’m shocked that he’s not on there.

Brian Dean, aka Backlinko, might be flying under the radar. But when you start Googling around và learning SEO, you’re bound lớn bump into lớn hyên ổn.

He outranks huge sites like Wikipedia, Forbes, & Copyblogger, và he completely dominates the SEO space with his super long case studies that provide actionable, step-by-step instructions for upping your SEO game.

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Backlinko ranks #1 AND #2 for “how to lớn get backliên kết.”

What’s great about his blog is that instead of just rounding up SEO news lượt thích Search Engine L& & others vì chưng, he actually shows you how to implement good SEO techniques that work.

As I outlined in one of the previous guides in this series, SEO isthe process of optimizing your online nội dung so that a search engine likes to lớn show it as a top result for searches of a certain keyword.

Brian is one of the best sources on the website for you to lớn learn how lớn do tìm kiếm engine kinh doanh right.

For example, Brian recently published an article called “How to lớn get backliên kết with guestographics.”

There, he does two things.

1. He shows you the results that prove sầu thatthe strategy works.

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2. He gives you detailed steps that you can follow khổng lồ executeit.

As a case study, he talks about someone who he’s helped pull off this strategy in their niche.

You see the results, & then you can just scroll down & follow along as you read. In this case, the steps are:

Step 1: Publish an Awesome InfographicStep 2: Simple (But Effective) Link ProspectingStep 3: Show Them Your InfographicStep 4: Bribe Your Prospects With Free ContentStep 5: Get Your Contextual Links

That’s easy to follow, right? So, what’s the catch?

It’s hard to execute. It takes time.

And that’s the reason that not many people vì chưng it. Be one of the few who does và you’ll get the results.

Just kiểm tra out this backlinkthat we got lớn a Quick Sprout infographic:

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Do you want more proof?

Go through the entire Backlinko blog. You’ll find fewer than 40 posts over the last several years.

Xem thêm: Mã Bưu Điện Yên Phong, Bắc Ninh, Mã Bưu Điện Bắc Ninh

If Brian’s SEO didn’t work, then he would never have been able to lớn grow Backlinko lớn 100,000+ monthly readers, 100,000 tin nhắn subscribers, and such a massive sầu SEO br& with fewer than 40 blog posts.

The following three blog posts are the best ones to lớn help you get started:

Within tìm kiếm engine optimization, there are two big sectors to be aware of:

On-page & off-page SEO. Let’s dive inlớn each.

On-Page SEO

Over the past few years, Google has made numerous updates lớn their algorithms.

Data tells us that Google makes up lớn 600 changesto their algorithm every single year.

It’s almost impossible to lớn keep up with Google’s rapid pace & changing user behavior.

But one thing that’s remained relatively constant is conducting on-page SEO.

Most on-page activities for SEO aren’t linked to direct ranking factors, but rather lớn indirect factors like click-through rate and time on site.

For example, an on-page SEO task that’s common is to optimize your meta description và title tag:

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Your title tag & meta mô tả tìm kiếm are what shows up on a given Google search result. For example, if someone searches for “SEO Tips,” my post will show up with the headline & description that I’ve sầu personally customized.

While placing từ khoá in the title & mô tả tìm kiếm can help users navigate the nội dung faster (as seen by the bolded text), it doesn’t directly increase rankings.

So simply stuffing keywords in your meta & title tags isn’t an option.

But they vì chưng contribute to click-through rate. When your title tags and meta descriptions are more compelling or related to lớn the topic that someone is searching for, you can expect higher click-through rates.

And the higher the CTR, the higher the chance of ranking better.

Google is all about providing the best user experience possible. So if Google notices that your post that ranks at #10 is getting a higher CTR than the post above sầu you, they will move sầu your nội dung up.

On-page SEO consists of a few major elements to be aware of:

Crawl errorsKeyword researchPage optimizationSpeed

In this section, I’ll walk you through how you can improve each of these elements lớn get your on-page SEO on the right traông chồng.

Crawl errors

Crawl errors can be anything from a 404 error (broken link) to lớn duplicate content. And all of these issues can plague your trang web with:

Slow speedsImpacted rankingsPenalties from GoogleIncreased risk of users leaving your site (bouncing)

If you’ve sầu ever seen this on your site, it’s a broken links errorthat can cause major problems:

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For example, 404 errors can impact your traffic heavily if another external source is linking to lớn them.

If you’ve sầu gotten your nội dung featured on another site, but the liên kết is broken, you’re losing out on tons of traffic.

One of the fastest tools to fix crawl errors that could be harming your site is Screaming Frog.

It’s a technical SEO tool that can scan your trang web for không tính phí, telling you detailed information on what you need khổng lồ fix and how khổng lồ vì chưng it:

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When scanning your site, be sure lớn look for common problem areas like:

Duplicate or missing content404 errors

These issues are all too comtháng on the majority of sites.

Keyword research

Keyword research is a fundamental process in any online sale game plan for SEO.

Keywords are what you tìm kiếm in a search engine lớn find the nội dung you are looking for.

For example, type “SEO Guide” inlớn Google — that would be a từ khóa. And pages can target these keyword khổng lồ compete in the rankings.

There are a few types of từ khóa lớn be aware of before conducting a basic keyword retìm kiếm strategy. There are two major kinds:

Long-tail keywords: Long-tail từ khoá are longer từ khoá made up of 3-5+ words. They are often easier to lớn target due to specificity, less traffic, and less competition.
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A good SEO strategy will target a mixture of both of these kinds of terms.

Short-tail keywords will be much more competitive sầu because they are more general (& therefore have sầu a higher volume).

On the other hand, long-tail keyword will get you less traffic but will convert better:

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To conduct keywords research, all you need to vày is head to lớn a từ khóa tool like Mozor the AdWords Keyword Planner.

Simply start by entering the basic topic that you want khổng lồ cover for your next post or page:

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Searching for your basic từ khoá will give sầu you a menu of metrics telling you the volume (how many searches per month), difficulty (competition ranking for it), và the number of clicks that come from organic search.

Lastly, it will also give you từ khoá suggestions.

Generally speaking, when looking lớn target từ khóa for your next blog post, you want to find long-tail terms with higher volumes & lower difficulty scores.

Then, you can take that từ khóa và follow the next steps under page optimization!

Page optimization

Page optimization is a critical step in the process of SEO. Page optimization involves doing a few basic tasks to lớn optimize your page for specific keyword và for search engines.

Remember: You’re writing content and optimizing pages for both the user và the tìm kiếm engine.

Everything from URLs to internal liên kết can have an impact on your page performance.

This on-page SEO checklistfrom Backlinko is one of my favorite ways to stay on top of every new blog post that I write:

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All of these factors help you khổng lồ both add context to lớn the page for Google & structure it in a friendly way for the user.

For example, when you tìm kiếm for an article on Google, you expect khổng lồ get something similar lớn your search:

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Everything from the permaliên kết (URL) to lớn the title and structure of your post (h1 & h2 headings) makes a difference in how Google scans your content and how user-friendly it is.

The better on-page optimization you have, the longer users will stay around to consume your nội dung.

Plus, optimizing things like internal liên kết (where you link khổng lồ another article on your site from a new post) will help you drive sầu users throughout your entire site.

Always be sure to lớn follow the on-page SEO cheat sheet above when you write new blog posts.

Improve your page tốc độ

One of the biggest factors for success is improving the speed at which your page loads.

When it comes to SEO, you want your content lớn load fast. Google prefers websites that load fast as well.

Studies have shown time and time again that top-ranking sites are fasterthan their lower-ranking competitors:

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According to their lademo reports, as page load timesincrease by just a few seconds, the likelihood that someone will leave sầu your site increases dramatically.

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If your site loads in ten seconds, you can expect users to run for the hills.

Google’s current standards state that best practices are three seconds or below. Yet the majority of businesses in every industry are still too slow:

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Thankfully, Google offers miễn phí tools lượt thích Test My Sitevà Pagespeed Insights. Each of these can help you improve your site speed dramatically.

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When you improve sầu your site speeds, you can expect users khổng lồ stay around on your site, reducing bounce rates that can negatively impact your organic rankings.

Always continue to lớn thử nghiệm your site tốc độ and improve sầu where you can. These tools will help you fix any lingering problems by offering detailed, step-by-step solutions under each problem area.

Off-Page SEO

What’s off-page SEO? It’s simply the opposite of on-page SEO.

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That means that it’s all of the factors and activities that you can vì chưng (off-page) lớn raise the ranking of your site on tìm kiếm engines.

There are a few major ways that off-page SEO comes inlớn play. Everything from link building lớn social promotion và content syndication can improve sầu your off-page SEO.

Even things like guest blogging or writing a promotional piece on another site can result in a link (i.e., off-page SEO).

Here are a few ways lớn rank higher with off-page SEO.

Xem thêm: Tổng Họp Các Phần Mềm Chỉnh Sửa Video Cho Ios

Link building is critical

Link building is the most important factor in any off-page SEO strategy. According to a video from 2016 featuring Andrey Lipattsev, a Search Quality Senior Strategist at Google, link and nội dung were tied as the top two ranking factors.


Chuyên mục: Công cụ tìm kiếm