Use "hey google" voice searches & actions

     
In the digital world, significant innovations seem khổng lồ change how we all use the internet. As voice tìm kiếm giải pháp công nghệ has leaped forward in recent years, the way many of us tìm kiếm online is changing. To capitalize on its rapid rise in popularity, SEO strategists must identify emerging trends in voice tìm kiếm statistics.

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Some Background on Voice Search

Introduced by Google in 2011, voice tìm kiếm was initially more of a novelty than a feature that users relied upon at the time. However, improvements in speech recognition technology have sầu thrust voice search lớn the forefront of search marketing. Current statistics show that 41% of adults use voice search at least once per day. Studies show that in 2020, more than half of all điện thoại thông minh users will engage with voice technology on their device.

As voice search giải pháp công nghệ keeps improving, & connected devices keep adding & enhancing voice-enabled functions, digital sale pros can study the latest voice tìm kiếm statistics lớn identify new trends that reveal how the tìm kiếm habits of their customers continue to change moving forward.

Here are the top voice tìm kiếm statistics and trends to lớn watch in 2020:

Top Voice Search Statistics for 2020


Emerging Trends in Voice Search

Smart Speakers Drive Voice Search Adoption

Smart speakers are becoming more commonplace in households around the globe. Early products such as Alexa and Siri were merely novel và entertaining at first; it was fun khổng lồ ask Alexa silly questions just khổng lồ see how “she” would respond. But voice technologies have drastically improved, and new hardware lượt thích Google Home and Apple HomePod is now moving inlớn the marketplace, with other tech giants rushing to lớn release their own smart speaker technology & integrations khổng lồ keep pace with consumer demand.


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Popular smart speakers like Amazon’s Emang lại are speeding up market adoption of voice search


A study from Statista.com shows that in 2018, over 34 million smart speaker devices were sold in the U.S., with 2019 sales projected at 36 million units. In a recent post from emarketer.com, smart speaker usage is projected to rise at a compound annual growth rate of nearly 48% khổng lồ include over 76 million users by 2020. As people become more accustomed khổng lồ interacting with voice-activated/responsive devices, smart speaker sales will continue to lớn rise, & the use of voice search will increase accordingly.

As a result, voice search giải pháp công nghệ will only get better và better. How, you ask?

Voice AI and Machine Learning are Improving

Advancements in Artificial Intelligence (AI) & Machine Learning have made a huge impact on how we interact with our smart devices & search the mạng internet. Google’s RankBrain is a prime example, designed to recognize words & phrases in order lớn learn & better predict outcomes. When RankBrain encounters a phrase it has never heard before, it actually makes its best “guess” as to the searcher’s meaning & intent, then delivers appropriate matching answers. This ability lớn “think” makes AI such as RankBrain more effective sầu at handling unexpected tìm kiếm queries.

Roughly 75% of voice search results will rank in the top 3 positions for a particular question on a desktop tìm kiếm.

The increasing prevalence of AI-powered devices means tìm kiếm algorithms must evolve to lớn not only accommodate machine learning, but also the chất lượng use cases stemming from how we use these devices in our everyday lives.

Global Mobility of Voice Search Devices

Smart speakers are not the only devices driving the adoption of voice tìm kiếm. Anyone with a điện thoại thông minh knows that voice tìm kiếm is more di động than ever. Google’s voice tìm kiếm on mobile devices is now available in over 100 languages. As far bachồng as năm 2016, Google reported that 20% of searches on its apps và Android devices were performed using voice search.

Mary Meeker’s internet trends report found that almost 70% of these searches were done using natural or conversational language. Again, this trend is growing, facilitated by advances in speech recognition công nghệ. In fact, Google’s speech recognition giải pháp công nghệ has a 95% accuracy rate when the spoken language is English.

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Voice Used for Local và Hyperlocal Search

Trends show voice search users are increasingly searching for local results. Within the past year, 58% of consumers have sầu found local businesses using voice search. And not only is the number of voice search users on the rise, but the volume of voice searches also continues to grow as 46% of those users will repeatedly use voice tìm kiếm to find a local business on a daily basis.

82% of customers research products and services online before making a purchase.

According to lớn Google, searches for “near me” business have increased dramatically over the past few years. This increase in local voice tìm kiếm is great news for local business. Since 2015, điện thoại searches have sầu surpassed desktop searches, one of the driving factors behind the growth of local search. This has forced retailers and marketers to fine-tune their efforts khổng lồ capitalize on the rise of hyperlocal searches. Ads can now be targeted at local tìm kiếm users, even lớn a defined geographic area of only a one-bloông chồng radius.

Related Read: 5 Ways B2B Companies can Generate Leads Through Organic Search

How Voice Search Is Changing SEO

The global movement to perfect voice công nghệ means marketers will have sầu lớn regularly fine-tune their SEO strategy khổng lồ optimize for voice search. Voice recognition from Google already has an accuracy of 95%, & Google is not the only tech company working on the perfection of voice recognition khổng lồ capitalize on voice search.

China’s iFlytek has a speech recognition system with an accuracy rate of 98%. Their system will not only accurately translate English lớn Mandarin, it will also translate Mandarin to lớn English, Korean, Japanese & 22 different Chinese dialects. Their team predicts they will achieve sầu 99% accuracy within three years.

This clearly indicates any business seeking to attract the most possible inbound traffic to your trang web must implement Voice SEO moving forward. Here are some ways to lớn optimize for voice searches on your site:


How to Optimize for Voice Search

Using natural language with direct answers lớn specific questions is key. Schema markuprich snippets can help keep queries and answers in a context that is better understood by search engines.Since voice search is often used to lớn conduct local searches, it’s important for merchants to lớn keep your Google My Business listing & eCommerce stores in proper order with up-to-date operating information.Make certain your nội dung is optimized and current by eliminating duplicate pages, outdated tương tác information, và old operating hours.Domain authority & traditional search rankings play a big role in the appearance of voice tìm kiếm results.

How Are You Preparing for Voice Search?

Optimizing for voice tìm kiếm is not merely one of the latest marketing trends–it is a necessity. Those who are not already preparing should begin now, or else risk losing ground in the tìm kiếm game to those already positioning themselves lớn capitalize on voice search. As voice recognition continues khổng lồ improve sầu, & usage of voice assistants like Alexa, Cortana, Siri, và Google continues to grow, it will become even more difficult khổng lồ stay ahead of your competitors.

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Reach out khổng lồ our expert team to discover how DBS Interactive sầu can help optimize your website to leverage the growth of voice tìm kiếm.


Chuyên mục: Công cụ tìm kiếm

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