Whileviral đoạn Clip marketinghas certainly received a boost through social truyền thông,social media viralityand đoạn Clip virality are not exactly one & the same. Just by their very nature,videos allow brands to make longer-size content that touches audiences in a deep way.

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The methods for making viral videos varies slightly from social truyền thông media. In this article, I’ll break down4 quality tips khổng lồ help your next viral đoạn phim kinh doanh campaign succeed, as well as examine 4 strong example of viral đoạn Clip marketing & their key takeaways.



Top 4 Viral Video Marketing Techniques

Making a video clip go viral is never guaranteed, but there are some techniques you can use lớn help boost its chance of achieving success. These are 4 of our top viral video clip kinh doanh techniques:

1. Video SEO

Much liketraditional SEO,video clip SEO is important for making your viral video clip as easy as possible khổng lồ find.

Take a look at the title of your Clip. Does it include the campaign’s hashtag, the name of your business, or the purpose of the video?

Video SEO also includes the thumbnail of the đoạn phim. When creating video clip thumbnails make something that will hook the audience in yet also be easy lớn understvà what the video clip is about.

2. Emotions

The most valuable aspect of viral video sale isthe ability khổng lồ touch emotions on a much deeper cấp độ than in any other size of viral advertising. Emotions like hope, inspiration, humor, shock, or even anger can trigger the seemingly rapid-fire spread of virality.

Viral video sale doesn’t always have to lớn be expensive sầu either. A frequently cited example of a successful video clip marketing is GoPro’sFireman Saves KittenClip. This đoạn Clip not only expertly caught the attention of millions of viewers, but it also subtly shows the durability of GoPro cameras. AsDisruptive sầu Advertisingputs it, this Clip works because“It wasn’t an emotional đoạn phim about GoPro - the GoPro just kind of happened lớn be there.”

3. Formats

Viral video clip sale can take on many different forms. Some are simply traditional advertisements that take on a new life online (think of any major Superbowl commercial orDos Equis’sMost Interesting Man in The World ads). Some viral videos are actually part of a larger series, like Blkết thúc Tec’s popularWill It Blend?videos, and some are simply st& alone knockouts, like Dove’sReal Beauty Sketches.

Decide what kind of format you want your viral video clip marketing to take và what its overall impact on your brand’s message and voice will be.As the Dove & GoPro examples show, viral video kinh doanh campaigns can serve sầu as a good way to show, not tell, what it is your brand stands for và believes in.

4. Optimize Across All Channels

Often times the goal in viral kinh doanh is khổng lồ “break the mạng internet.” But, in order khổng lồ vị so, you need toensure that your nội dung is as spreadable as possible & that you are optimizing the nội dung for each platform’s quality delivery method.

For a viral chiến dịch lớn be all-encompassing và truly like a virut, we recommkết thúc posting on all of the major platforms: YouTube, Facebook, Instagram, and TikTok. But, this should be done strategically.

While this may sound like a no-brainer, this simple strategy is often easily missed by many brands.

When promoting a viral video clip, be aware of the maximum Clip times on each platsize, and optimize the shorter platforms (TikTok, Instagram stories) by using fun and enticing clips that liên kết lớn the longer version (like including the option to lớn follow through toIGTVin an Instagram post).

4 Examples of Viral Video Marketing

1. Chipotle TikTok Flip Lid Challenge

TikTok sale has grown exponentially in 20trăng tròn. And there are many opportunities to go viral on TikTok, if brands truly try to lớn understand how this quality ứng dụng works and how users consume the content.

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One brand was able lớn vị just that. In 2019, Chipotle invented the Lid Flip Challenge where TikTok users had khổng lồ film themselves trying lớn flip their Chipotle lid onto the bowl. Sounds easy, but it’s not!

For the chiến dịch, they partnered with a popular Gen Z influencer khổng lồ launch the chiến dịch, & the result was over 104 million video clip views và 110K user-generated challenge submissions.

This challenge highlights the new era of viral videos. In the past, viral đoạn Clip marketing used to mainly come from expensive Super Bowl commercials or popular ads that go viral on YouTube. But this challenge proves that as our platforms evolve, what constitutes a viral video clip is also evolving.

The lesson: TikTok often has many different hashtag challenges going on in the phầm mềm, & inventing or participating in a challenge that is fun & entertaining is a good way lớn try và go viral on TikTok.

2. Peloton Wife vs Aviation Gin

Peloton & Aviation Gin serve sầu as two examples of what lớn vì when going viral goes oh so wrong, and then oh so right.

Ahead of the 2019 holiday season, Peloton released an ad that went viral for all the wrong reasons. Users criticized the ad and accused it of being sexist and sending the wrong message. The ad went completely viral & consumed almost every social truyền thông feed & news segment for the week. (Interestingly enough, despite the intense amount of negative sầu press, Peloton actuallyreported increased revenue and members.) Eventually, Peloton removed the ad from YouTube and any TV spots.


But, the real star of this viral đoạn phim sale lesson is Aviation Gin, a liquor company owned by actor Ryan Reynolds.

Aviation Gin hired the same actress from the Peloton ad & created a commercial that seemingly implies that the “Peloton wife” is newly divorced from the husb& from the original ad, sipping a stiff glass of Aviation Gin. This ad went instantly viral and received just as much attention as the original ad, but with much more praise.

The lesson here is that using humor to take advantage of viral moments is a high risk, high reward viral technique. This is an exceptional example oftrendjackingto lớn the top degree.

3. Gillette - The Best A Man Can Be

Not all viral ads have lớn be funny or entertaining. Take Gillette’s strong “The Best a Man Can Be” video clip, which aims to lớn reinvent their old biểu ngữ “The Best a Man Can Get” while tackling sexism, bullying, và toxic masculinity.

This use of viral đoạn Clip kinh doanh shows that virality can also be used lớn take a st& and showcase your company’s values and mission. This đoạn Clip was cinematically shot, touched on controversial subjects, và takes a strong stand on the company’s values. As consumers continue to lớn indicate that they want companies và brand’s lớn take fierce stances on social issues, Gillette took the opportunity to show up.

The đoạn Clip currently has over 34 million views and sparked debates all over social truyền thông media and the news.

If you think only major brands can vì chưng viral kinh doanh, think again. Dollar Shave Club was practically unknown when this video clip released, but that changed just 48 hours later after the đoạn phim took storm

This video is so highly cited because it shows that viral video clip kinh doanh doesn’t have sầu khổng lồ be expensive sầu. This Clip was made with a budget of only $4,500 and it is now one of the most famous videos of all time.

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The Lesson: You don’t have sầu khổng lồ be a multi-million dollar company with a a huge budget & name lớn go viral. Especially now with options like TikTok, all it takes is a good idea & a little ingenuity và your videos can go far.

Chuyên mục: Kinh doanh online

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