About specific targeting

Who are your customers ?Getting khổng lồ know who your customers are is a crucial step for a successful Facebook Ads campaign. Facebook has 1 billion+ daily active Facebook users, so it’s absolutely critical that you target only those who are potentially interested in your hàng hóa. Any audiences that are not likely lớn convert for you is a waste of your advertising dollar.

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Luckily, Facebook offers a wide range of targeting options that will help you find the right niche!


In Chapter 6, you’ll find out:How to lớn create Facebook AudiencesWhat are all the Facebook Audience typesHow to lớn set up rekinh doanh audiencesHow khổng lồ work with Custom Audiences và Lookalike AudiencesWhat are the best Facebook targeting options khổng lồ use

Remember that advertising is about getting customers, not cheap clicks. Your cost per cliông chồng could be $.03 but if the conversion rate is zero you are wasting your effort and your money.

Choose the audience who’ll see your ads and keep testing different targeting options to find your sweet spot.

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How khổng lồ Create Facebook Audiences

To create & manage your Facebook target audiences, you’ll have sầu lớn use the Audience Manager tool.

You can find this tool in the Business Manager, by clicking on the top-right thực đơn & selecting “Audiences.”

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Bonus Tip

If some Lookalượt thích Audience or Custom Audiences are too large (hundreds of thousands of people), narrow them down with interest-based targeting by creating a Saved Audience.

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Here’s how it works:

Create a Facebook Saved AudienceSelect a Custom Audience or Lookalike AudienceAdd interest- or demographics-based targeting options

Ok, now that you have a pretty decent overview of Facebook audience types, let’s move sầu on to lớn Chapter 7 and talk about the ad bids & campaign optimization.

In case you’d like lớn bởi some additional reading on Facebook audiences, check out these guides:


Chuyên mục: Kinh doanh online