Tăng follow instagram 2018


Because the platsize is perhaps the most rapidly-evolving across all of social truyền thông. And trust us: plenty changed in 20trăng tròn that’ll ultimately influence how you approach the ‘gram moving forward.

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Below we’ve broken down an up-to-date danh mục of Instagram stats khổng lồ help you make the most of the network in 2021.

Instagram user và usage statistics

Let’s start with a basic question: how many people use Instagram?

Fun fact: Instagram surpassed the 1 billion global user mark as 2020 came lớn a cchiến bại. A massive milestone that was seemingly only reserved for the likes of Facebook, this stat is a testament lớn Instagram’s staying power. In fact, Instagram’s user growth has been consistent & doesn’t show any signs of slowing down.


So, how many downloads does Instagram have sầu versus other social apps? According khổng lồ data from Sensor Tower, Instagram was aý muốn the top five sầu most-downloaded apps in both the App Store và via Google Play last year. The ứng dụng scored ~13 million downloads in quận 2 20trăng tròn alone. As of January 2021, the phầm mềm is second only to lớn TikTok in the App Store in terms of downloads (occasionally sparring with Facebook).


Now, let’s take at some Instagram statistics that shed some light on who’s using the platkhung. Recent social truyền thông media demographics continue to lớn point khổng lồ a predominantly female (34.3%) user base that’s under the age of 34.

Although there are still older users present, the platkhung is largely still dominated by Gen Z and Millennials. This is further driven trang chính by some recent Instagram stats compiled by Statista.


Beyond appealing khổng lồ the younger crowd, Instagram is known for its rabid user base. Case in point, 63% of Americans say they kiểm tra Instagram daily. Couple this data with research conducted in nước Australia which notes the average Instagram user spends at least 7 hours per week on the platform.

Key takeawaysInstagram’s user growth has been steady and consistent, especially among muốn the younger crowd.Building on the point above sầu, Instagram’s users are amuốn the most dedicated in terms of how frequently they log in.

Instagram content statistics

The Instagram algorithm has tripped up marketers in the past & that trover looks to continue in 2021.

Recent Instagram statistics tell us that organic engagement has fallen from 2020, which was at 1.60%. For reference, retìm kiếm from RivalIQ puts the average engagement rate at 1.22%. Long story short? Organic engagement isn’t what it used khổng lồ be.

So, which types of nội dung should brands prioritize lớn fight the phenomenon of lower reach? Retìm kiếm from Bannersnaông xã highlights that Carousel posts score the highest engagement rate (1.94%) followed by images (1.74%) and video posts (1.45%).


This might come as a bit of surprise given that Carousels aren’t talked about as much compared lớn, say, Reels or Stories.

That said, đoạn phim content is still booming. Interest in binge-watching nội dung grew significantly in the midst of the COVID-19 pandemic with 70% of marketers looking to up their investment in video. This comes hot on the heels of Instagram Reels & looming competition from TikTok.

Speaking of which, TikTok (29%) just barely edges out Instagram (25%) as teens’ preferred social platkhung of choice. In terms of content, expect Instagram khổng lồ continue to push Reels. With Reels ads seemingly on the horizon, brands should consider double-dipping their short-form video across both Instagram and TikTok rather than choosing between them.


But the big story when it comes to our Instagram stats surrounding nội dung is, well, Stories.

According to lớn Instagram themselves, 500+ million people use Stories daily and one-third of the most-viewed stories come from brands. Stories should remain a staple of your nội dung strategy, especially as they allow brands to “skip the line” in followers’ feeds and aren’t restricted by the Instagram algorithm.

Wrapping our Instagram nội dung statistics, we’ve sầu found that the best times lớn post are during the week around 11 a.m. (central time). Posting at the times when your audience is most likely engaged should be comtháng practice. Scheduling tools like Sprout Social can help with that.

Key takeawaysWith fierce competition and so much nội dung floating around, even the smallest aspects of optimization (think: timing, captions, bio) count.

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Instagram advertising statistics

Piggybacking on the Instagram stats above, social ads are becoming more and more popular.

According to lớn research by Smartly.io, a staggering 1/2 of kinh doanh teams spover half of their kinh doanh budgets on social ads. Specifically, 29% of marketers spend the majority of their ad dollars on Instagram.


Data from Merkle highlights how Instagram Stories ads have been performing especially well for brands lately. Their retìm kiếm noted that Stories ads generated 35% of impressions và 29% of total Instagram ad spover for brands in Q.3 20trăng tròn. Also notable is the fact that Stories ads boast a lower-than-average CPM despite their recent growth.

Another fascinating Instagram statistic from the Merkle report highlights how many companies are running side-by-side ads on Facebook và Instagram In fact, Instagram accounted for 33% of Facebook ad spkết thúc và 36% of impressions for brands rolling out campaigns on both platforms.


Meanwhile, a recent Socialbakers report highlights how much cost per cliông chồng (CPC) has dropped for Instagram Feed (~20% YoY) and Stories ads (~15% YoY).


We can’t talk about Instagram statistics without talking about influencers, though.

While there’s been some skepticism about whether or not influencers would stand the kiểm tra of time, the numbers don’t lie. According to lớn Instagram, 87% of people say that an influencer has driven them to lớn make a purchase. They also note that 70% of “shopping enthusiasts” turn to Instagram for product discovery.

Even if people aren’t buying from influencers directly, there’s no denying their impact on cementing Instagram a shopping hub. For those that do purchase from influencers, standard image posts (78%) and Stories (73%) are regarded as the most effective types of influencer content according to MediaKix.

Key takeawaysAlthough not quite at the cấp độ of Facebook’s popularity, Instagram’s ad platkhung is definitely growing.Influencers still have sầu staying power despite rumblings from critics both prior to và during the pandemic.

Instagram statistics for brands

To wrap things up, let’s look at some general Instagram stats for brands khổng lồ keep in mind for 2021.

An oft-cited stat that has ticked upward year-over-year, 90% of people now follow a business on Instagram. Look no further than the consistent roll-out of new business features and shopping options for ecommerce merchants as evidence of how the platkhung is becoming more brand-friendly.

Perhaps this explains why Instagram is now the popular platkhung for following brands. This showcases not only the opportunities to lớn sell products on Instagram, but also provide customer service và tư vấn.


However, rethành viên that Instagram isn’t just a B2C network anymore as 46% of B2B content marketers used organic Instagram within the past 12 months. Not quite as much as LinkedIn (95%) or Twitter (86%), it’s still telling that Instagram is growing in popularity for B2B. For example, business influencers và SaaS marketers are slowly but surely staking their clayên on the platform.

Key takeawaysOrganic Instagram is valuable for both B2C and B2B brands for the sake of building brvà awareness.More people are following brands on Instagram than ever before, signaling how the platform could rival Facebook in terms of shopping & ads in the long-term.

Which Instagram statistics stvà out khổng lồ you?

Listen: Instagram is a fast-growing and ever-evolving network.

Making the most of the platform means knowing how to adapt. Hopefully, the Instagram stats above can help you master the platsize this year.

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And if you’re still in need of advice or inspiration on how khổng lồ make the most of 2021, make sure khổng lồ check out our most recent guide on how khổng lồ build your social truyền thông sale strategy.