How to create an 11,284

Have you ever been part of one of those big Facebook groups, & thought “Wow. It would be cool lớn create something lượt thích this myself.”

I was in that position myself a few years ago. I was part of a massive Facebook group with tons of interaction, valuable discussion, & engaged members.

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The group was thriving, growing, & providing value.

The group managers were benefitting, too! They were growing their personal brvà, passively kinh doanh their products, & helping others.

About that time, I started my Facebook page. (Which is different from a group; I’ll explain in a minute.)

I created my Facebook page for my personal brand since that was the easiest thing I knew khổng lồ vì chưng.

Then, I worked khổng lồ build the page’s audience.

At the time of writing, my Facebook page has 891,191 likes. Over the past seven days, I gained 7,311 new likes. 26,098 are “talking about this” page right now. Overall, there are 889,770 users who are following my updates.

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Those numbers sound big and impressive. And, sure, my page has grown a lot in the past couple of years. But soon, I discovered there was something even more valuable.

The number of likes (or members) wasn’t as high. But the engagement was insane.

It was Facebook groups.

When I started looking into it, I realized a massive sầu sale opportunity just waiting lớn happen.

Sure, Facebook pages were great. I had learned the basic skills required lớn build a nice page audience. But for many marketing purposes, groups were even better!

A Facebook page allows you khổng lồ stake out your clayên ổn on the world’s largest social media platsize. But a Facebook group gives you more control over that platkhung, influencing people in a bigger way than a Facebook page.

I could roll off a menu of the benefits of starting and creating a Facebook group, but instead, I’m going to lớn vì something more valuable.

I’m going to lớn explain how you can create an engaged Facebook group from scratch.

Recently, I worked with one of my clients khổng lồ build their Facebook group. After 6 and a half months of work, they reached 11,284 members.

The value is there. All you have sầu khổng lồ vị is build the group.

Learn how I generate 195,013 visitors a month from Facebook without spending a dollar on ads.


Um. What are groups?

If you’re lost at this talk about groups, let me give sầu you a quiông chồng answer.

What are groups? Simply, they are Facebook communities centered around a cause, idea, or theme.

First, Facebook. Groups are part of Facebook.

To find groups, open up your Facebook page. Look on the far left side, và find Groups.

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When you cliông chồng Groups, you’ll be taken to lớn a Discover page where you can browse different groups.

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There are 28 different categories of groups. You can browse according to these categories:

Home và GardenFriendsLocalIdentity và RelationshipsFunnyBuy và SellSpiritual & InspirationalNews & PoliticsFoodCars và MotorcyclesArts & CultureHealth và FitnessSupport và ComfortTravel & PlacesStyleSportsAnimals & PetsScience & TechParentingOutdoor ActivitiesPhotographyNeighborhood & CommunityBusinessSchool & EducationHobby & LeisureTrendingGames

This, for example, is the trang chủ và Garden category. Find a group, cliông xã +Join, & you’re now part of a Facebook group!

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(You may be part of groups already. These appear in your Shortcuts menu.)

First, what’s the difference between a Facebook group & a Facebook page?

Before jumping into lớn the details of how to lớn create your own massive Facebook group, let me address one more simple question.

What is a Facebook page, & what is a Facebook group? What’s the difference? Which one should I choose? How vày I decide?

Great questions. Here’s my simple answer:

Create a Facebook page for your br& or business.Create a Facebook group for your cause or passion.

Both can be used for marketing. But they each have distinctions that make them valuable for certain types of sale.

Let me unpaông chồng that.

A Facebook page is your brvà name. For example, I created my page, Neil Patel. Coca-Cola has a Facebook page.

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You can have sầu page likes & follow. You can spread the message of your br&, mô tả content, & have fun.

A Facebook page is advertising, plain và simple.

But a Facebook group is for engagement around a certain cause.

This group caters lớn location independent families.

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They’re not selling anything. They’re not pushing any product. They are simply providing a community for like-minded individuals.

Wait a second. Does this mean a Facebook group is devoid of marketing?

Not exactly.

For example, here’s the Facebook group for ClickFunnels.

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Okay, ClickFunnels is a brvà. They’re a business.

They are selling something, right?

Right.

So what’s the deal? Why would 46,971 people want to lớn join a closed group simply to be pitched a product?

Here’s why. ClickFunnels created this group in order lớn provide help for people who need support, encouragement, và sale funnel advice.

They’re not just pitching a product. They’re engaging with their customers, advising potential customers, & helping marketers succeed.

The group is exploding with tons of help, interaction, comments, & posts.

Take a look at this phản hồi posted in the group.

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More than 15 people chimed in lớn provide some help.

Someone else posted this inspirational quote on the page.

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When you create a Facebook group, the purpose is not to pitch a product or service. Erase that idea from your mind entirely!

The purpose should be lớn provide help, support, community, & guidance around a specific subject matter or cause.

There are two important points about Facebook groups that I want to lớn point out, then I’ll explain how to create one.

First, groups are usually closed.

The most successful Facebook groups are those that are closed. In other words, you can only join the group if someone approves you as a thành viên.

All groups require that you join. To join some, it’s as easy as clicking the +Join button. Done.

For other groups — and this is what I recommover — your join request must be approved by an admin or manager of the group.

Second, groups usually have guidelines.

In order to lớn keep the group from getting out of hand, most have guidelines.

The guidelines usually explain to members that they are not allowed to lớn promote their hàng hóa, be mean lớn other people, etc.

Here’s an example of some group guidelines.

A lot of Facebook groups choose to pin their guidelines at the top of the page (as a “pinned post”). That way, group members can see it whenever they visit the group page.

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The best Facebook groups that I’ve participated in are really strict about these rules.

I’ve seen flame wars erupt in group page comments. The group admins kicked the offending members from the group!

Other times, if a group thành viên gets pushy about his or her sản phẩm or service, the admins will remove sầu the person from the group.

This seems harsh, but it’s actually a good thing.

With a Facebook group, you’re in control. You get to mix the tone, atmosphere, rules, and regulations. You can create a valuable environment for the people you’re trying to serve sầu.

Now, let’s start a group.

Step 1: Start your Facebook group.

We’re going lớn start at the very beginning.

In Facebook, cliông xã the menu button.

This is a small down arrow on the far right of your Facebook page.

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Click Create Group

In the drop-down thực đơn, cliông xã “Create Group.”

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You’ll see a popup for creating your new group.

Name your group.

Create a name for your group that is creative, but also clear. You want people to know what the group is about simply by reading the name.

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Add some people.

Next, add some of your Facebook friends khổng lồ the group.

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You have sầu to lớn add at least one friover lớn your group in order to create it.

Select your privacy.

You have three options for your group’s privacy settings. Here’s how Facebook describes it.

Public Group – Anyone can see the group, its members and their posts.Closed Group – Anyone can find the group và see who’s in it. Only members can see posts.Secret Group – Only members can find the group and see posts.

I recommover leaving the mặc định setting of “Closed Group.”

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A closed group provides just the right level of privacy, without completely hiding your purpose or brvà from the world.

Chechồng the “Sạc lớn Shortcuts” box.

If you want lớn easily come baông chồng to your group later select the “Pin khổng lồ Shortcuts” option.

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Cliông chồng “Create.”

Now you’re ready to cliông xã “Create” và get your group going.

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Pichồng an inhỏ (optional).

To add a bit of visual flair to lớn your group, select an inhỏ for it.

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The selections are a bit random but just piông chồng one. Then click “OK.”

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That’s it! Your group is created.

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Looks a bit bl&, right?

How the heông chồng are you going khổng lồ get this up to lớn 11,284 members?

Step 2: Create the group’s identity.

Next, we need to lớn shape up the group’s identity.

Cliông chồng “Upload Pholớn.”

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Select a photo from your computer.

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Reposition the photo if necessary.

Facebook loads your image, & you can reposition it if necessary.

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I dragged the image down just a little so the man’s face was visible.

Cliông chồng “Save Changes.”

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So far so good. Now, it’s time khổng lồ add a Group Description.

Cliông chồng “Add a Description” in the right sidebar.

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Create a mô tả tìm kiếm of the group.

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You can make this as long or as short as you want.

Some groups choose to lớn nói qua a lot of information in their description, including a letter from the founder & the group’s guidelines.

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Clichồng “Save” when you’re done.

Next, cliông xã “Add Tags” below the group description.

This is where you add a couple of words or phrases that describe what the group is about. These từ khóa will help other people find the group.

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You can add as many as five sầu tags.

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As you type words, Facebook will auto-populate suggestions of topics with like counts.

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Choose the most relevant tags with the highest number of likes.

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Click “Save sầu.”

Great! Your group is taking shape.

You’ll notice that when you add a description or a phokhổng lồ, this activity appears in the group’s timeline.

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There’s nothing wrong with this. However, if you want to make the timeline less cluttered with irrelevant information, you can delete these updates.

Cliông chồng the down arrow on the status update.

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Cliông chồng “Delete Post.”

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Confirm that you want to delete it.

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Step 3: Create some content.

Next, it’s time lớn add some content.

As a first step, I would suggest a brief welcome letter & guidelines. You can add an image, a Clip, or just a simple text post.

The first thing that people see when they join the group should be a cheerful “hello” & some expectations.

Let’s vì chưng that now.

Click on “Write Post” in the group timeline, and create your message.

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Your post can be as long or short as you want.

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I recommover adding an image to lớn your post in order to make it stvà out.

To vì chưng so, cliông xã the camera icon in the lower left corner.

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Select an image from your computer.

Then, cliông xã “Post.”

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To make it permanently affixed lớn the top of the page, clichồng the down arrow on the upper right of the post.

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Clichồng “Sạc Post” from the thực đơn.

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Now, this post will be the first thing that people see when they join the group.

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If you’re creating a close group (recommended), it’s a good idea to put these rules right where people can see them right away.

Here’s why. A lot of people use Facebook groups as a marketing channel, but they use other people’s Facebook groups lớn market themselves or their hàng hóa.

In other words, rather than going lớn the hard work of creating their own group from scratch, they hop on someone else’s group, & start sale to the audience.

This may achieve sầu some short-term results in terms of eyeballs, but it’s usually not healthy for the long term reputation of the br&.

To limit this kind of marketing, post your rules and stiông chồng lớn ‘em.

Let me wrap up this point (Step 3: Create content).

You’ll never stop creating nội dung for your Facebook group.

This is the whole purpose of a group — to interact, access content, get information, etc.

Like other forms of sale, you’ll spend a lot of time at the front end, generating discussion, posting content, and engaging with members.

As time goes on, however, the group will become active sầu enough that it doesn’t require your constant attention.

In other words, group members are interacting with each other, rather than simply responding khổng lồ the content that you post.

Besides, you can also hire admins or group managers to reduce the workload of approving members, monitoring for spammers, và posting comments.

All groups have sầu both admins and members. To see who’s who in a group, cliông chồng the “Members” button on the thực đơn.

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Step 4: Promote Your Group

So far, you’ve sầu created your group.

You’re creating nội dung.

But how do you get members?

That’s what I want to cover in this section.

There are a lot of ways khổng lồ grow your group membership. Instead of giving you a step-by-step way to vị each method, I’ll menu them out.

What you can vì chưng is try each of these methods. I suggest taking, say, one week và trying the first method. On the second week, try the next method.

Eventually, you’ll build up a strong, solid, & growing group.

Once your group hits critical velothành phố, it will grow by itself.

Some people have sầu found that “critical velocity” — the point at which the group grows by itself — happens at the 500-member mark.

Here’s how lớn get the ball rolling.

Method 1: Invite the right friends.

First things first.

You have the option to lớn invite your existing friends to the group.

There’s a danger in this. Your friends might not want lớn join!

If you have some chill friends who love sầu you, know what you’re up khổng lồ, & want lớn tư vấn you, by all means, invite them.

This group started with two members — me & a frikết thúc.

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All you need khổng lồ vì khổng lồ invite friends is cliông xã “Add Member” next to their name.

Better yet, search for the exact friends who will be best suited to lớn the group và invite them.

A lot of us have a bunch of Facebook friends we hardly even know. Don’t invite people you don’t really know.

Instead, choose carefully and invite respectfully.

Method 2: Pay for ads.

There’s nothing wrong with buying ads lớn promote your group.

Often, it’s a simple but effective sầu way lớn get your group some initial visibility.

I’ve sầu written a thorough guide to creating ads for a Facebook group.

Type CTRL + F in your browser và type “head over to h”This takes you lớn the section of the article where I show you how to lớn promote your page with paid ads.

Or, if you are already familiar with Facebook ads, go to lớn Ad Manager khổng lồ start.

Method 3: Mention your group in similar groups.

Okay, you need to lớn be really careful with this one.

Remember how I mentioned that some people go lớn existing groups to promote their group?

In my opinion, that’s poor taste. It smacks of self-promotion và is a big turn off.

Sometimes, however, it’s appropriate. You can mention your group in parallel groups.

How vày you know if it’s a good occasion lớn do so?

The rules of the group don’t prohibit it.Someone asks you/tags you or is looking for help that your group solves.You are actually adding value khổng lồ the group by mentioning your group.

There are few occasions for this kind of promotion. When you see the opportunity, take it.

Method 4: Invite your blog readers lớn join your group.

Most of your blog readers are on Facebook.

Ask them to lớn join your group, và provide a links for easy access.

Method 5: Announce your group on your personal Facebook page.

Tell your friends you’ve sầu started a group & see if they want to lớn join.

Method 6: Post it on Twitter.

If you have sầu a sizeable Twitter following, do some cross promotion of your new group there as well.

You can create a pinned post on Twitter along with your group hình ảnh sản phẩm or graphic, & invite Twitter followers to lớn join.

Method 7: Post it on Instagram.

Leave no social truyền thông media stone unturned.

Give your group a shout out on Instagram as well!

Post an attractive sầu picture — again your group biểu tượng logo or cover image might work — & announce your group to lớn the Instagram world.

To make it easy for people khổng lồ join, add the Facebook group liên kết in your protệp tin.

Write “Link in profile” or #linkinprofile on the photo lớn, so people can easily tap to your profile và then go to lớn the group.

Method 8: Ask existing group members to lớn invite other members.

This is my favorite method of group promotion.

It works best if you already have sầu a small but loyal group of members.

Within the group, ask them to lớn invite their friends to lớn join. Be sure to explain exactly how they can vì this.

Thankfully, it’s super easy lớn tell people how.

Go to lớn the right side of the group page, and you’ll see the “Add Members” và “Suggested Members” sections.

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Clichồng “Add Member” next khổng lồ your friend’s name.Cliông chồng “See More” to lớn invite even more of your friends.Find other friends by typing in their name or email.

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You may want khổng lồ advise your group members not lớn indiscriminately invite all their friends.

You don’t want the group khổng lồ be watered down with people who aren’t even interested in the topic.

Instead, ask group members to lớn invite only friends whom they think will be interested.

Method 9: Host a giveaway.

Giveaways are a historical fixture of the Internet.

People have sầu been giving away iPads và gift cards for years. And giveaways still work!

Announce a giveaway on your group, & membership và engagement will rise.

You should promote the giveaway through all the methods above, plus pichồng a date and create a Facebook sự kiện.

Method 9: Ask influencers khổng lồ join & promote your group.

This one takes some doing, but it can have a dynamite impact.

Get an influencer to lớn join your group. If they join it & promote it aước ao their audience, you’ll win.

I’ve written a complete guide khổng lồ getting promoted by social truyền thông influencers. Find these people, and ask them to lớn promote your group.

Conclusion

I’ve sầu seen some would-be group leaders vì something really unwise.

They start a group.

That’s the easy part.

But it’s only the beginning.

They may post a few times and casually invite a few friends.

But then it’s over. They stop posting. They stop promoting. They don’t vì anything else.

The group dies.

Look, there are a billion Facebook users using Groups right now. The audience potential is there for the taking.

Don’t stop promoting your group until you’ve sầu reached at least 500 members. Once you’ve sầu reached that threshold, you can congratulate yourself on a job well done.

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Groups are an incredibly valuable way lớn grow your audience, increase your br& visibility, and strengthen your business.


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