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Having a Facebook Business Page makes it easier for people to lớn discover and interact with your brand online. Find out how lớn set one up here.

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Creating a Facebook business page doesn’t have sầu to be difficult. You likely already have sầu all the photos, text, và ideas you need lớn build your Facebook business page. You just need khổng lồ sit down and work through a few simple steps to lớn get your page up and running.

Need some motivation lớn get started? Consider that 2.5 billion people use Facebook every month, and more than 140 million other businesses already use Facebook khổng lồ connect with that massive audience.

So, let’s dive sầu into lớn how to lớn create a Facebook tài khoản for a business. Follow these steps to launch your page by the end of the day.
Bonus: Download a miễn phí guide that teaches you how lớn turn Facebook traffic into sales in four simple steps using zerovn.net.


How lớn create a Facebook page for business

Before you can sign up for your Facebook business page, you need khổng lồ log into your personal Facebook account. But don’t worry—the information from your personal trương mục will not be publicly visible on your business page.

So, if you’re not already logged inkhổng lồ your personal account, log in now, then dive inkhổng lồ the Page creation steps.

Step 1: Sign up

Go to lớn facebook.com/pages/create.

Select the type of page you want to lớn create: business/br& or community/public figure. In this post, we’ll assume you’re creating a page for a business or br&, so click the Get Started button for that option.

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Next, enter your business information. For your page name, use your business name or the name people are likely to lớn search for when trying to find your business.

For category, type a word or two that describes your business & Facebook will suggest some options. If your business falls into lớn more than one of the category options, choose the one your customers are most likely lớn think of when they think about your business. We’ll show you how lớn add more categories later.

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Once you choose your category, the box will expvà to ask for a few further details, like your address and phone number. You can choose whether to make this information public, or to lớn show only your thành phố & state.

When you’re ready, click Continue. chú ý that doing so indicates your acceptance of Facebook’s Pages, Groups và Events Policies, so you might want to kiểm tra those out before you proceed.

Step 2. Add Pictures

Next, you’ll upload profile và cover images for your Facebook page. It’s important lớn create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brvà & are easily identifiable with your business.

You’ll upload your protệp tin image first. This image accompanies your business name in tìm kiếm results and when you interact with users. It also appears on the top left of your Facebook page.

If you have a recognizable brand, using your biệu tượng công ty is probably a safe way khổng lồ go. If you’re a celebrity or public figure, a picture of your face will work lượt thích a charm. And if you’re a local business, try a well-shot image of your signature offering. The important thing is lớn help a potential follower or customer khổng lồ recognize your page immediately.

As we explain in our post on the best image sizes for all social networks, your Facebook profile picture displays at 170 x 170 pixels on desktop & 128 x 128 pixels on di động. It will be cropped lớn a circle, so don’t put any critical details in the corners.

Once you’ve sầu chosen a great photo, clichồng Upload Protệp tin Picture.

Now it’s time to choose your cover image, the most prominent image on your Facebook business page.

This image should capture the essence of your br& and convey your brvà personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on thiết bị di động. The image must be at least 400 pixels wide & 150 pixels tall, but the recommended form size khổng lồ upload is 7trăng tròn x 315 pixels.

Once you’ve sầu selected an appropriate image, clichồng Upload a Cover Photo.

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Ta-da! You have sầu a Facebook business page, although it is extremely sparse.

Of course, while the skeleton of the Facebook Page for your business is now in place, you’ve sầu still got some work khổng lồ vày before you giới thiệu it with your audience. Don’t worry—your page is not yet visible to the public. (We’ll make that happen later in this post.) What you see now is a pĐánh Giá.

Step 3: Create your username

Your username, also called your vanity URL, is how you tell people where to find you on Facebook.

Your username can be up to lớn 50 characters long, but don’t use extra characters just because you can. You want it to be easy khổng lồ type & easy to remember. Your business name or some obvious variation of it is a safe bet.

Cliông chồng Create Page
Username
in the left menu to phối up your vanity URL.

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Cliông xã Create Username when you’re done. A box will pop up showing you the link people can use khổng lồ connect with your business on Facebook and Messenger.

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Step 4: Add your business details

While you might be tempted to lớn leave sầu the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start.

As Facebook is often the very first place a customer goes lớn get information about you, having it all there is important. For example, if someone is looking for a business that’s open till 9, they want to lớn confirm this information on your page. If they can’t find it, they’ll surely keep looking until they find another place that’s more forthcoming.

To start filling out your business details, click Edit Page Info in the top menu. From this screen you can giới thiệu all the important information about your business.

Description

This is a short description that appears in tìm kiếm results. It should be just a couple of sentences (maximum 255 characters), so there’s no need khổng lồ get too elaborate here. We’ll show you where lớn add a longer description later.

Categories

Here you’ll see the category you entered in Step 1. If you like, you can add additional categories here khổng lồ make sure Facebook shows your page to all the right people.

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Contact

Add all the contact details you want lớn make public, including your phone number, website, và tin nhắn.

Location

If you have sầu a physical storefront or office, kiểm tra lớn make sure that your location is marked correctly on the bản đồ. You can also add details about your service area, so people know, for example, which neighborhoods you deliver to lớn.

Hours

If your business is open lớn the public during specific hours, enter those here. This information appears in search results.

Extra options

If relevant, enter your impressum, price range, & privacy policy links. An impressum is a legal statement of ownership, và it is generally only required in some European countries.

Cliông chồng Save sầu Changes under each section to implement your changes as you go.

Step 5. Tell your story

You’ve sầu filled in all the simple details about your business, but there’s not much here yet to lớn tell people why they should engage with your business on Facebook.

Fortunately, there’s a section of your Facebook business page where you can add a longer description of your business. To access it, click See more in the left menu, then cliông xã About, and then click Our Story on the right-hand side.

In this section, you can add a detailed description of what your business offers customers and why they should Like or Follow your Page. This is a great place lớn set expectations. How will you interact with fans through your Facebook Page? Offer a compelling reason for them to stichồng around.

Enter a headline and text for your story, then upload a relevant phokhổng lồ. When you’re finished, cliông chồng Publish.

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Step 6. Create your first post

Before you start inviting people to lượt thích the Facebook Page for your business, you should post some valuable content. You can create some of your own posts, or mô tả relevant nội dung from thought leaders in your industry.

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You could also create a specific type of post lượt thích an sự kiện or product offer—just cliông xã one of the options in the Create box at the top of your page.

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Make sure that whatever you post offers value for your visitors when they arrive sầu at your Facebook page, so they’ll be inclined to lớn stichồng around.

Step 7: Publish your page và invite an audience

Your Facebook business page now represents a robust online presence that will make potential customers & fans feel comfortable interacting with you. It’s time khổng lồ hit that big green Publish Page button in the left-h& menu.

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That’s it! Your page is live sầu and visible lớn the world. Now you need khổng lồ get some fans!

Start by inviting your existing Facebook friends to lớn lượt thích your page. Use your other channels, lượt thích your trang web and Twitter, to lớn promote it. Add “follow us” logos on your promotional materials and gmail signature. If you’re comfortable doing so, you can ask your customers đánh giá you on Facebook, too.

To grow your audience quickly, kiểm tra out our post on how to lớn get more Facebook Likes.

How to lớn optimize your Facebook business page

Now that you’ve mastered the basics of how to lớn create a Facebook page for business, it’s time khổng lồ think about ways to optimize your page. These strategies will help maximize engagement so you meet your Facebook marketing goals.

Here’s a quiông xã Clip overview of the steps you can take to optimize your Facebook business page. We’ll dig inlớn these components in more detail below.

Add a Điện thoại tư vấn khổng lồ action

There are hundreds of reasons why people visit your business on Facebook, & you may not be able to provide them with all the information they need right on your page. But you can provide them with a way to lớn get it by setting up a call-to-action (CTA) button.

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Facebook’s built-in CTA button makes it very easy lớn give the consumer what they’re looking for, including allowing them to engage with your business in real life.

The right CTA button will encourage visitors khổng lồ learn more about your business, siêu thị, tải về your tiện ích, or book an appointment.

Chuyên mục: Kinh doanh online