Youtube Seo Strategy: Tips To Boost Your Search Ranking

     

If gaining popularity on YouTube is a mystery to lớn you, then you’re in the right place! When we look at the most-viewed channels & videos on YouTube, it can be easy lớn put their fortune down to the fact that the channel is already well-known and has lots of subscribers. But every single YouTube user started with 0 views & 0 subscribers. Every single one.

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So how can one video about <enter any subject here!> accumulate millions of views, while another Clip about the same subject can barely reach ten people?

The answer is not elusive sầu or mysterious. The answer is YouTube SEO.

If you want people to lớn see your videos, then you need to lớn optimise your videos. This is especially important now with new creators joining the platkhung frequently. In our 2019 State of Video Marketing Survey, we found that 88% of marketers plan to use YouTube as a channel, & according khổng lồ a Business Insider study, a staggering 567,000 hours of đoạn phim are uploaded khổng lồ YouTube every day.

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But don’t let this deter you. It IS possible to lớn rank higher on YouTube, you just need khổng lồ know how–và we’re going lớn show you! Here are 13 ways khổng lồ rank higher on YouTube in 2021…


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1. Have a focus keyword

Whether you’ve sầu already posted your videos khổng lồ YouTube, or you haven’t even pressed record yet, creating a focus từ khóa for each video will really help your rankings. All search engines work by matching the users tìm kiếm term with the most relevant results–& YouTube is no different!

If you’re jazzing up old YouTube videos, re-watch them và try lớn pinpoint the main topic. Ask yourself: What is the focus of this video? What is the key word?

For any future videos, it’s easier if you choose a keyword before you start. That way, you can use a keywords research tool lớn help you find the most popular tìm kiếm terms to use.

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Popular từ khóa retìm kiếm tools include: Ahrefs, SEMrush, Keywords Everywhere, và KeywordTool.io. They all work in a similar way, but keywordtool.io is the most ‘beginner’ friendly. You just select your chosen tìm kiếm engine–in this case, YouTube–& then enter your chosen từ khóa. We’ve sầu gone with ‘Instagram Hacks’:

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YouTube can automatically caption your videos, but this is usually riddled with errors. To get your closed captions indexed & make them SEO-friendly, you need to edit the captions YouTube provides or upload your own. Here’s how:

Closing thoughts

YouTube is a competitive place to lớn nói qua your content because there are SO many people visiting it on a daily basis. And while the competitiveness can be off-putting at times, you just need to remember that there are still many ways you can rank higher and improve your YouTube SEO lớn make your channel & your videos more lucrative for your business.If you’re struggling to lớn come up with top đoạn Clip nội dung ideas in the first place, our blog post: 21 YouTube Video Ideas for Businesses, would be the perfect place to lớn start.