Search engine optimization takes time & money. If you’re short on time but have the money, an agency or consultant is an option. If you’re short on money, use these do-it-yourself tips khổng lồ boost your site’s organic rankings.

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1. Improve Title Tags

Look at your highest-level category pages. My retìm kiếm shows that ecommerce category pages should drive sầu up lớn 32-percent more organic tìm kiếm traffic than sản phẩm pages.

Sometimes a small, common-sense tweak to a title tag can make a big difference, especially if your ecommerce platsize generates default titles based on the labels in your taxonomy và the site’s name. This can result in title tags such as “Women’s – .”

Do your title tags make sense? Can you make them more specific or relevant? For example, adding “shoes” to the title tag above sầu could be a common-sense tweak: “Women’s Shoes – .”

2. Master Keyword Research

A sound SEO program relies on keyword research to:

Know the words and phrases of real searchers,Determine which keyword lớn target,Gauge demvà for your products.

Marketers tend lớn use the jargon of their industry và brand. Don’t assume that you know what consumers want and how they search — vì the retìm kiếm.

The best từ khoá tools offer a demand score for each theme. Google Keyword Planner is the miễn phí, go-to lớn keywords retìm kiếm tool, though you’ll need an active Google Ads chiến dịch to lớn access the most useful data.

Most other quantitative sầu từ khóa tools require a paid subscription. But some still suggest từ khóa, for không lấy phí, without providing data on popularity.


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Google Ads Keyword Planner is a free retìm kiếm tool. You’ll need an active Google Ads chiến dịch to lớn access it, however.


3. Understvà Your Competition

Identify your organic-search competitors — not necessarily the sites that sell exact products & services, but also informational sites & massive sầu retailers that compete for the same phrases. Wikipedia, Vogue magazine, and Walmart are your competitors if they’re taking up room on the search results page. Ask yourself:

What are they doing well in organic search?What nội dung themes vì they include that you don’t?How do they structure their site lớn target valuable keywords?How bởi they engage shoppers?

Also, study their reviews & social truyền thông media activity lớn identify products or site info that could improve your own offerings và user experience.

4. Map Keywords

Knowing what consumers want & the tìm kiếm phrases they use, maps keywords khổng lồ each page on your site.

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Create a spreadsheet of all critical pages in your site’s navigation và bản đồ unique primary & secondary keywords khổng lồ each. Create new pages for unassigned high-value keyword.

Use long-tail keywords themes that drive sầu fewer searches and are typically more specific — such as “how to get red wine out of carpet” or “ex9116 exalternative text 18v battery charger” — in blog posts, FAQ pages, & sản phẩm pages.

5. Optimize Your Site

With your từ khoá bản đồ in-hvà, the next step is implementing on-page SEO, including:

Updating the content on the pages to lớn include the keywords;Creating new pages (for unassigned keywords) with text and, potentially, graphics, audio, and video;Launching a new, keyword-rich section, such a blog or education portal.

Focus on the relevance of the textual elements of each page — the title tags, meta descriptions, headings, toàn thân nội dung — lớn the keywords themes that searchers use.

6. Produce Regular Content

Create ongoing content tailored to lớn your audience. You don’t have khổng lồ kiông chồng out a new blog post or other nội dung every day. That’s unrealistic for many ecommerce sites. Just publish chất lượng content at least monthly, if not weekly. Consistency is key.

“Content” does not need khổng lồ be only text. Use illustrations, hàng hóa photos, how-to videos, or any other content that helps shoppers. Delivering value is vital. If the nội dung doesn’t fill a need or engage your customers and prospects, you’ve sầu wasted your time và theirs.

7. Boost Link Equity

Link equity is the quantity of high-quality, topically-relevant sites that links khổng lồ yours. Link equity and contextual relevance are the top two organic ranking factors. Combined, liên kết acquisition và content sale increase your liên kết equity naturally.

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Content marketing for SEO involves creating, say, articles, videos, và podcasts that people want khổng lồ nói qua và link to. As the number of people exposed to the content increases, so does the potential for liên kết.

Link acquisition, on the other hand, involves:

Identifying high-value pages or sites that are topically relevant;Figuring out how khổng lồ make your content valuable khổng lồ that site owner; &

Chuyên mục: Công cụ tìm kiếm