Tracking từ khóa rankings manually is far too time-consuming. A better approach: use one of these từ khóa tracking tools recommended by 107 professional SEOs.

Jessica Greene on October 15, 20trăng tròn (last modified on February 5, 2021) • 32 minute read


Do you know if your từ khóa research và optimization strategy are working?

Keywords are a fundamental part of SEO, và as such, you need to lớn know how they’re performing. For that, you need to lớn use the right tools.

Bạn đang xem: 10 best free keyword rank checker tools for seo

We’ve asked 107 SEOs about the best từ khoá tracking tools. Here is what they recommover.

Why is Keyword Tracking Important?

Keyword tracking helps you determine whether your SEO strategy is working và if your optimization efforts are indeed paying off. Here are the 5 most significant reasons khổng lồ trachồng keywords:

Monitor your competitorsIncrease visibilityMonitor rank dropsIdentify từ khoá opportunitiesImprove sầu revenue

Monitor your competitors: Keyword tracking lets you know which từ khóa your competitors are ranking for và missing out on, allowing you khổng lồ make an informed decision & choose the từ khóa you can actually rank for. Furthermore, tracking & analyzing từ khoá reveals how your competitors persize against your target từ khoá, their best performing content with the most high-quality backlink, social engagement, and much more.

Increase visibility: Keyword tracking reveals how well your target từ khoá rank in the SERP.. This information helps you identify which từ khoá are the right choice for increasing your business or client’s visibility.

Monitor rank drops: Keyword tracking tools can also be used lớn monitor rank drops and identify the cause of that decline. Rank drops typically occur due lớn your competitors outranking you, technical errors, penalties, và similar. By spotting this information early on, you can easily take the necessary steps to address that problem, or in case if it’s a technical error or a penalty, khổng lồ avoid the same problem in the future.

Identify keywords opportunities: Essentially, by tracking your most important từ khóa continuously, you’ll be able to identify an array of keywords opportunities based on search volume, competition, search intent, ranking pages, và determine which ones to prioritize.

Related: How khổng lồ Track Your Keyword Rankings in zerovn.net

How to lớn Choose The Right Keywords lớn Optimize for SEO

Have a clear goal in mind: Before choosing your target từ khóa, it is important to understvà why these keyword are useful for your business. Is your business looking to lớn generate more sales or leads? To increase br& awareness orcustomer engagement? Depending on the overall goal, make aplan on how to lớn successfully generate qualified leads using specific keywords or topics.

Understvà từ khóa types: There are many different types of từ khoá you can use khổng lồ rank your business in search engines. Most commonly used are short tail keyword (high tìm kiếm volume, high competitive rate, broad tìm kiếm intent, low conversion rate) and long-tail từ khóa (low tìm kiếm volume, low competitive sầu rate, specific search intent, high conversion rate).

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There are also “fresh” keyword và “evergreen” từ khóa. As the name suggests, fresh từ khoá are the ones with suddenly explosive sầu tìm kiếm volume, but they are relevant just for a specific amount of time.

For example, when a new movie comes out (for example, Avengers Infinity War in 2018), or a worldwide event occurs (Coronavirut epidemic in 2020), từ khoá related to lớn these events appear và get explosive sầu search volume. These từ khoá have sầu medium competitive sầu rate, specific tìm kiếm intent, và high conversion rate.

Unlượt thích fresh short tail từ khóa, evergreen từ khoá are relevant all the time. Examples would be “how to thua thảm weight”, “tips for losing weight”, và similar things that include relevant “evergreen” topics people will always tìm kiếm for.

Keywords can be divided inlớn many other different types and categories, starting from primary, secondary, & contextual keyword khổng lồ intent targeting keyword, geo-targeting keyword, customer defining keywords, và so on.

Analyze search intent: Search intent is an important part of từ khoá research và your nội dung marketing efforts at large. Luckily, you don’t have sầu lớn guess why people tìm kiếm for certain từ khóa. By conducting those searches yourself on Google, you’ll be able lớn learn the general intent behind a particular keywords and its relevance to your products, services, or nội dung offerings.

Chechồng your competitors: Conduct a competitor analysis khổng lồ find out what target từ khoá your competitors currently rank well for and the websites that rank on the first page of Google for your target keyword. Use this information lớn decide on what nội dung lớn prioritize creating based on the topics, phrases your competitors currently rank for but have tons of opportunities for you lớn outrank them on.

Use từ khoá research tools: There are tons of amazing SEO tools available in the market you can leverage to lớn help you come up with more từ khoá ideas and also to lớn check the tìm kiếm volume và estimated traffic for từ khoá you’re considering.

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Additionally, without the right tool, tracking where your site ranks in organic tìm kiếm results for target từ khóa is a time-consuming process.

It’s less of a burden if you only check your rankings occasionally. But few SEOs are willing lớn go months without seeing how their efforts are impacting rankings. In fact, half of SEOs check their rankings either daily or multiple times a day, và another 37.7% check them weekly: