8 Tips To Rank Higher On Google Maps In 2021

     

Google Maps Rankings Update: February 15th, 2021

I just released a new episode on the SEO Secrets podcast where I nội dung the #1 secret lớn increasing your rankings in Google Maps.

Bạn đang xem: 8 tips to rank higher on google maps in 2021

I thought sharing the podcast here might be helpful… so go ahead & take a listen below:

Today you’re going to lớn learn 8 amazingly simple tips to lớn ranking higher on Google Maps.

Best of all:

These 8 local SEO tips are up to lớn date & relevant for Google Maps rankings in 20đôi mươi.

So whether you are a small local business or a company with hundreds of locations, you’ll love sầu these powerful tips lớn ranking higher on Google Maps và growing your local business.

Let’s get started.

8 Tips lớn Rank Higher on Google Maps in 2021

There are a lot of ways lớn increase your Google Maps rankings fast… the equivalent of local SEO on steroids.

But not all of them are preferred or even safe for your local business rankings.

And I always learn toward the long term approach with our client’s Google Maps rankings.

But in some cases, the client simply needs to lớn get ranked in Google Maps fast, và they are willing to vày whatever it takes to make it happen.

In these more aggressive sầu cases, there are some tried & true practices that can (not always, but most of the time) drive your business inkhổng lồ the top Google Maps tìm kiếm results quickly.

And then depending on trang web factors such as domain và br& authority, age of your tên miền, & authority of your citation và backlinks portfolio, it’s relatively unknown if your rankings will stichồng.

But when ranking fast in Google Maps is your objective sầu, here’s a great place lớn start.

Tip 1: Build High Quality Backlinks

Building Backlinks (Updated for 2021). 

How we increased a law firm’s search traffic in Google Maps by 203%.

One thing I’ve sầu learned over the past year is the impact of high quality backliên kết on increasing rankings in Google Maps.

The thing is, citation distribution used khổng lồ be the focus of every Local SEO strategy out there.

However, I’ve learned that citation alignment and distribution will only take you so far.

Meaning, after a certain number of citations are built, to lớn continue building more only results in a diminishing marginal impact on your overall authority.

The purpose of performing a citation audit & clean up followed by a round of citation distribution is lớn reinforce your exact business location in Google Maps.

But once your location is solidified in Google Maps, there’s not much more to lớn gain by continuing lớn build citations.

That’s when it’s time to lớn start building high DA backlinks.

Take a look at this law firm client’s increase in traffic and visibility in Google Maps:

*

I pretty much highlighted what we did on the image, but here’s a quichồng recap:

First, we gained access lớn this law firm’s Google My Business listing.

Second, we optimized their Google My Business listing using our standard và well established Local SEO workflows.

Third, we performed an in-depth citation audit và cleanup to lớn make sure we mitigated as much NAP.. fragmentation as possible across the website.

Side note: NAPhường stands for Business name, address, & phone #. In other words, & NAP. equals your business citation.

Fourth, we built 100 new citations in authoritative directories. Since this client is a law firm, we focused approximately 20% lớn 30% of those citations on legal directories.

Finally, we built 1 high DA 50+ authoritative sầu backlink via a guest post.

When we build backlinks for clients, we focus on three main things:

in-nội dung, contextually relevant anchor textnatural backlinks within high unique contentcontent published in highly authoritative sầu publications

Not only has this law firm client seen over 200% increase in visibility in Google Maps in just their first month, but here’s some other highlights in their GMB productivity data:

1/2 increase in phone calls368% increase in discovery (non-branded) search traffic165% increase directly in Google Maps tìm kiếm views235% increase in organic tìm kiếm views

And all of the above sầu from focusing on citation audit, citation cleanup, citation distribution, và building one authoritative sầu backlinks.

We are seeing similar results from other clients by focusing exclusively on building high authoritative sầu backlink after the initial phase of citation work.

High authority backlink are powerful.

Not only will they single handedly increase your overall authority in both Google Maps và Google organic search, but they will contribute directly lớn high rankings in Google Maps.

And higher rankings in Google Maps always transcribes lớn more website visits, more phone calls, & more growth for your business.

Learn more about how we can help you build high authority backliên kết for your business here.

Or schedule a không tính tiền SEO strategy gọi for a one on one SEO analysis.

Building Backlink (content from 20trăng tròn version of this article)

Building backlinks is by far the most overlooked strategy in achieving higher rankings in Google Maps.

Most SEO’s talk about cleaning up your citations, & then building as many citations as you can across the web.

But from my experience, citation building will also take you so far.

And after a certain point, our experience shows that continuing khổng lồ build citations has a diminishing return on investment.

Meaning, once your reached a max threshold of citations (approximately 300 total), building more citations will have a nominal affect on increasing your rankings in Google Maps.

The missing piece here is backliên kết.

And I don’t condone just building any type of backlink.

We recommover focusing on a minimum of DA 40+ cấp độ backlink.

We’ve found that building high DA backlinks can have a tremendous impact on the growth of your rankings in both Google Maps and Google organic search.

High chất lượng backliên kết has always been a determining factor in where you show up in Google tìm kiếm results.

And all other things being equal with citations, the local business that has the most authoritative sầu backlinks portfolio will always win in Google Maps rankings.

So focus on building high unique backlink lớn your website khổng lồ achieve higher rankings in Google Maps.

Don’t get me wrong, the audit và cleanup of your citations và the increase in your overall citations across the web is important.

Citations play a big role in reinforcing the prominence of your business và location in Google Maps.

But high quality backlinks can be the fuel that catapults your business to the very top rankings in Google Maps, even in the toughest competitive sầu markets.

Tip 2: Verify Your Google My Business Page

The first step for any local business to lớn getting found in the Google Maps search results is to lớn add và verify your business.

From a desktop computer, visit this links khổng lồ get started with adding your business to lớn Google Maps.

From a mobile device, cliông xã here lớn get started.

Xem thêm: Cách Bỏ Lưu Trữ Trên Messenger, Cách Bỏ Lưu Trữ Tin Nhắn Messenger

Here’s a quichồng tutorial on adding or claiming your business in Google Maps.

And here’s a quiông chồng tutorial on how lớn verify your business on Google.

Tip 3: Use Subcategories in GMB

** Note: this step is only applicable khổng lồ departments within multi-location enterprises such as retailers, franchises, universities, or institutions (learn more).

Let’s say you are are grocery chain lượt thích Kroger or Walmart. You have your main business category which would be “grocery”.

But within your super stores, you have departments such as the vision center, pharmacy, và gas station.

Each of these departments represent an opportunity for you khổng lồ compete in the local search market within that specific category.

Going baông xã to lớn the grocery chain example of Kroger or Walmart.

The Walmart Vision Center would be an acceptable Google Maps listing since it is a department within the main business of Walmart.

Walmart would be categorized as a “department store”. However, you have sầu several other business categories that can be leveraged within the scope of a Walmart Super Center.

Here’s a list of business entities and associated GMB categories based on my observation of the Walmart Super Center near me:

Business name: Walmart 2811 SupercenterGMB Category: Department StoreBusiness name: Walmart BakeryGMB Category: BakeryBusiness name: Walmart DeliGMB Category: DeliBusiness name: Walmart Garden CenterGMB Category: Garden CenterBusiness name: Walmart Grocery PickupGMB Category: Grocery Delivery ServiceBusiness name: Walmart Money CenterGMB Category: Money Transfer ServiceBusiness name: Walmart PharmacyGMB Category: PharmacyBusiness name: Walmart Phokhổng lồ CenterGMB Category: Photo ShopBusiness name: Walmart Tires & Aulớn PartsGMB Category: Tire ShopBusiness name: Walmart Vision & GlassesGMB Category: Optician

The bold point above would be the top cấp độ Google Maps listing for this specific Walmart Super Center. And then each point under that represents the sub-categories of GMB listings that can be deployed.

Each of these GMB categories represent a competitive sầu market in their geographic area.

And as you can imagine, this presents a substantial opportunity for local SEO for big box retailers.

Segmenting Google Maps listings for retailers & internal departments can quickly give sầu that brvà a competitive sầu advantage in their local markets.

Tip 4: Build Niche Citations

Your first question might be what’s a citation?

A citation is simply a record of your NAP, which is your business name, address, and phone #, and in some instances your website URL as well.

Google uses citations as a way khổng lồ validate your business location. Think of citations as the equivalent of backliên kết in organic SEO strategy.

The more authoritative and relevant the citation sources are khổng lồ your business, the more punch that will give you in boosting your Google Maps rankings.

I also recommkết thúc going granular with your citations.

This means finding websites và directories that are either specific to lớn your metro area or targeted to your specific business category.

For example, if I’m a personal injury lawyer in Atlanta, then publishing your law firm’s NAP on sources specific khổng lồ metro Atlanta & personal injury lawyers would help increase the relevance factor và improve sầu your overall location authority.

And the more location authority you have in your business category, the higher you’ll rank in Google Maps.

Read more: What is location authority?

The more relevant (related) the directory source is for my specific business, the better. And the more authoritative the directory is, the more power I’ll get from the citation.

Tip 5: Add Local Business Schema Markup

Finally, you’ll want lớn include the NAPhường. for your business on your trang web. But you want to wrap the address in what’s called Schema language.

Schema language is a structural protocol adopted by Google, Yahoo, và Bing with the purpose of making it easier to determine certain datasets within website pages. I lượt thích khổng lồ refer khổng lồ Schema language as direct data that enhances key data sets within website pages. Direct data is particularly relevant when it comes lớn local SEO. (ref: What Are Local Citations).

By wrapping your NAPhường in Schema, you’ll be sending a much higher unique signal lớn Google and other search engines about the relevance and authority of your business location.

There’s many other steps & techniques that I did not discuss in the article. As I mentioned, I prefer the long term, higher unique approach lớn getting my clients lớn letter A in Google Maps và ensuring that stay there indefinitely.

But for those who are looking khổng lồ get fast rankings in Google Maps và can’t wait for the long term approach… this article is for you!

Definitely let me know how it goes with your business after implementing some of these techniques lớn increase your Google Maps rankings fast. And as always, let me know if you have any questions in the comments below.

Tip 6: Have sầu Citation Consistency

Finally, I’m going to bring it all together with the discussion around citation consistency và removing volatility. Much lượt thích how the stoông xã market drops due to volatility in stoông xã prices, your rankings in Google local tìm kiếm results (và organic search results) can likewise drop due to lớn volatility.

Volatility With NAPhường Citations

You create volatility with your NAPhường citations whenever you have many variations or your address represented across the website. Here’s an example.

Bipper Media’s business address is:

Bipper Media 855 Gaines School Road Suite A Athens, Georgia 30605

This is what you Điện thoại tư vấn an NAP. & a citation. The NAPhường is the business information, & the citation is the result of the NAPhường being published here in this article.

Let’s say I have sầu 10 different directories that menu my business the way you see it above sầu. But then let’s say there are 50 other directories or websites that publish my NAP.. is varying ways. For example, some of the NAP’s abbreviate the word “Road” is simply use “Rd.”, or some NAP’s might say “Letter A” instead of “Suite A”. These slight variations in the presentation of the NAPhường creates, on a large scale, a lot of volatility. And this volatility, much like the stock market, can result in suppressed rankings in the local search results.

The best way khổng lồ remove volatility is to lớn vì chưng an analysis of all the sites where you have citations published.

You can vì this by what I gọi reverse engineering your NAPhường in Google.

Here’s a step by step how to:

Do a search for just your business address – for example I would type ‘855 gaines school road, suite A, athens’ (without quotes) inlớn the tìm kiếm bar.Start going to down through the search results và identify all of the places where you have a citation.

As you identify each source for your citations, go to lớn those websites lớn see which ones you can easily update. Some of the sources may require khổng lồ create a free account và clalặng your business. While others might require you to lớn liên hệ the website directly in order khổng lồ request the update. Regardless of the workflow involved, it is well worth your time to go through và start the process of cleaning up your NAPhường citations.

For every citation that you clean up by making them consistent with your Google business page (yes, your Google business page is the base citation that all others need to lớn match), you will be removing a lot of volatility from your overall citation portfolio.

You may initially be overwhelmed with the extent of citations you see for your business, but understand that each time you update your citation lớn make it more consistent, you remove volatility from your local search authority. And the more volatility you remove sầu, the more stable your rankings become in the local tìm kiếm results. In low to lớn mid competitive markets, the volatility factor may not play as much of a role due to lớn the laông xã of volume from competing businesses, but in hyper competitive sầu markets in large metro areas, volatility will mean the difference between rankings in the top 3 local search results or not being seen at all.

For businesses that have sầu a large volume of citations that need cleaning up, there are platforms that can help you in this effort. For example, MOZ Local is a platsize that we use khổng lồ clean up & distribute our client’s citation portfolios. Another option is khổng lồ use Yext. However, with Yext, the cost can be out of reach for most small or local businesses. Both of these represent an automated solution khổng lồ what is the ultimate kết thúc objective – removing volatility from your local citations in order to rank higher in Google Maps.

Tip 7: Optimize Your Website Homepage

When you create your Google Maps business listing, one of the sections you need to lớn fill out is your website URL. When you add your website URL to lớn your Google business page, you are creating what I call the “landing page” to lớn your Google Maps listing, & it plays an important role in your overall local SEO strategy. The trang web you associate with your Google Maps listing will directly influence the ranking & authority in the local search results. Google uses your website khổng lồ make key associations with your Google Maps listing such as keywords targeting, business category relevance, & tên miền authority – all of which impact your rankings.

Much like the trang đích cần seo strategy with Google Adwords, where Google analyzes the landingpage of your ads khổng lồ determine your overall ad strategy, Google looks to the trang đích cần seo of your Google Maps listing to determine relevance and authority. The more authority you have built into your website, the more authority is translated over khổng lồ your Google Maps listing.

Tip 8: Build Strong Citations và Backlinks

Build Location Authority with Citation Distribution

With this local SEO client, we saw a couple of keyword phrases slip recently. Even though the drop in rankings was slight, we decided khổng lồ move forward with our standard citation distribution chiến dịch. This is where we take a client’s NAP (business name, address, phone #, và website URL), otherwise known as their local business citation, and publish it across all of our partner publishers.

Our partner publishers consist of data aggregators such as Acxiom, Neustar / Localeze, InfoGroup, and Factual, & then we have single point partners such as Yelp, Yahoo Business Directory, Waze, Apple Maps, FourSquare, and many others. This network of citation distribution partners combines khổng lồ create a powerful platkhung for both citation distribution for location authority, and also backliên kết distribution for domain authority.

Data Consistency using Google My Business as the base

The relevance factor is met when you distribute you local business data as an exact match khổng lồ your Google My Business listing.

For example, here’s our (Bipper Media’s) NAP citation from Google My Business, the business name & address part:

*

And then here’s the business hours, phone number, and website URL part:

*

To summarize the complete business citation as referenced by our Google My Business listing:

Bipper Media – Website Design & SEO in Athens 855 Gaines School Road, Suite A Athens, GA 30605-3215 (706) 363-0335 https://bippertruyền thông.com

Business Hours: Sunday / xuất hiện 24 hours Monday / xuất hiện 24 hours Tuesday / mở cửa 24 hours Wednesday / mở cửa 24 hours Thursday / Open 24 hours Friday / mở cửa 24 hours Saturday / Open 24 hours

When we initiate citation distribution across our partner publishers, the most critical step is khổng lồ ensure the accuracy và consistency of the citation distribution matches our Google My Business data exactly.

One slight variation of the citation can cause your location authority to lớn be degraded as you’ll then be distributing inconsistent or inaccurate data as compared lớn your verified Google My Business listing.

Nibít Directories for local business

Once you begin distributing the exact match citation for your local business, you can amplify expedite the growth of your location authority by distributing to lớn nibít business directories và resources. A nibít directory or resource would look lượt thích this, for example:

You can also find a great collection of niđậy citation directories at Moz.

But here’s a few to give sầu you an idea of what we are talking about:

Attorneys:

Dentists:

Read more: Directories for Dentists: The Complete List (2017)

Again, you can find a more complete list of niđậy directories at Moz.

The more citations you get published on authoritative sầu nibịt directories, those directly related to your business category, the more location authority you’ll build within your category.

You can follow the same strategy khổng lồ focus on the geographic market where your business is located.

One way you can find niđậy directories relevant to your metro area, you can simply type a tìm kiếm query inkhổng lồ Google like this:

*

Just replace “athens” with your đô thị name.

Or try some variations of this by replacing “business listings” with the word “directory”.

Xem thêm: Cách Dùng Phần Mềm Photoshop, Hướng Dẫn Sử Dụng Photoshop Cho Người Mới

After just a few minutes you’ll have sầu a list of the most authoritative sầu business directories for you specific city.

Update June 14th, 2019

How lớn rank #1 in Google local search when located outside the center of a city?