Seo analyzer

There"s nothing quite lượt thích a sudden Google algorithm update to lớn leave sầu marketers feeling equal parts confused và concerned. It seems as though tìm kiếm engines like Google wait for you khổng lồ get all of your ducks in a row & then unleash an update that makes your efforts instantly obsolete.

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Plus, there"s still some secrecy behindhow Google evaluates websites & determines which sites appear — và how they appear — on the search engine results page (SERPs) for different queries.

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The good news is that there are a number of tìm kiếm engine optimization (SEO) tools out there — some không lấy phí, some paid — that can help you view your website the way search engines like Google see it — this way, you can improve sầu your ranking và relevance for your target keyword.

In this article, we’ll nhận xét 11 không tính phí SEO tools & 14paid SEO tools.

(Note: Some of the không lấy phí tools below also offer paid plans while some of the paid tools also offer free plans — so, we recommover you kiểm tra out the pricing pages for the tools you’re most interested in to determine which plan is ideal for your needs và goals.)

Best SEO Tools Website Grader Google Search Central: Google Search Console Google Analytics UpCity Free SEO Report Card Internet Marketing Ninjas Bing Webmaster Seolyzer SEOquake Seoability Chechồng My Links BROWSEO Ahrefs SEMrush GrowthBar Woorank BuzzStream Moz Pro Tools Linkody Screaming Frog SEO Spider Remove"em AnswerThePublic Keyword Hero SpyFu Seomater ContentKing

11 Free SEO Tools

1. Website Grader


Marketers work to generate traffic & qualified leads via their company’s trang web. That’s why it’s important for marketers to understand exactly what they can vày to lớn improve sầu the impact & SEO of that website.

With’s Website Grader, simply enter the URL of your trang web and you’ll automatically receive sầu a Report Card with actionable insights about your SEO efforts. From there, you can sign up for the Academy Website Optimization course that teaches you how to lớn improve sầu your website"s SEO, user experience (UX), và more based on the type of feedbachồng you received on your Report Card.

With the Website Grader, you can:

Learn about your website’s performance in just seconds. Identify specific performance issues and receive clear, actionable feedbaông chồng on how you can fix them. Receive sầu how-to education and on-demand support on how you can improve sầu your website. Discover how to lớn optimize your trang web for sản phẩm điện thoại. Learn how you can implement trang web security best practices.Personalize your website’s UX to lớn create a delightful experience for users.

2. Google Search Central: Google Search Console


Google Search Central (formerly known as Google Webmasters) has a number of tools meant khổng lồ help you appear in the SERPs for the tìm kiếm terms and phrases your target audience is looking for.

If you’re a business person or marketer, Search Central guides you lớn use Google Search Console khổng lồ help with your SEO and trang web analysis. Google Search Console monitors, debugs, and optimizes your trang web — và there"s no coding knowledge necessary.

Here are some examples of trang web elements Google Search Console will teach you about & help you optimize.

The keywords that currently rank on your trang web.Any crawl errors that exist on your trang web.The mobile-friendliness of your trang web.The website-related metrics that matter most to lớn you including clicks, impressions, average click-through-rate (CTR), and average position.

3. Google Analytics


Although Google Analytics has a paid version, the không tính phí version of the product can help you manage your website’s SEO — this is especially true if you pair Google Analytics with Google Search Console. In doing so, all of your website’s SEO data will be centrally located & compiled, and you can use queries to lớn identify areas for improvement with the từ khoá & phrases that you want your website and website pages khổng lồ rank for.

Other ways that you can use the free version of Google Analytics khổng lồ underst& and improve sầu your SEO are:

Identify which of your website pages receive sầu the most traffic so you’re able lớn underst& what you can bởi vì khổng lồ improve SEO on those pages.

4. UpCity Free SEO Report Card


The Free SEO Report Card by UpCity lets you analyze your website to lớn determine how it stacks up against the competition.

In exchange for a bit of your tương tác information, SEO Report Card will serve up a report that covers the following:

Rank Analysis: A snapshot of where your trang web ranks on Google, Yahoo!, and Bing. Your ranking is based on your main từ khóa.Link Building: A detailed trương mục of the number of websites that links back lớn your site.On-Site Analysis: A look at how successful you were in incorporating your main keyword throughout your site.Website Accessibility: Information about your site"s load time & accessibility.Trust Metrics: An overview of your site"s màn chơi of trust or authority.Current Indexing: An indication of how many of your site pages have sầu been indexed.

5. Internet Marketing Ninjas


Internet Marketing Ninjas is an SEO-focused company with a variety of không tính phí tools you can use khổng lồ compare your trang web against the competition, optimize website pages for certain keywords, generate meta tags, và increase organic traffic to your website.

Here are some examples of the không tính tiền Internet Marketing Nin-Ja SEO tools you can take advantage of:

Identify broken links and redirects and use the site crawl feature to lớn generate an XML sitemap of your website. View images (plus their alternative text text và display size) and all of your page links (external, internal, etc.) on your website pages lớn nhận xét what’s working well & what’s broken or needs an update. Use the on-page optimization tool to lớn evaluate your website page content, meta information, và internal liên kết. Get a side-by-side comparison of the SEO of your website pages versus a competitor’s website pages.Analyze page-load time and how long each component of a website page takes lớn fully display.

6. Bing Webmaster


Microsoft Bing Webmaster gives you access khổng lồ a number of tools that offer insight inkhổng lồ your your website such as reporting, diagnostic, và SEO tools. The SEO tools that you can use for miễn phí have the power to lớn help you analyze your trang web, manage backliên kết, and review keywords to ensure your site is well-optimized for organic tìm kiếm.

Here are some of the other things you can vì with Bing Webmaster"s SEO tools:

Learn about your backlink profile to lớn understvà referring pages, domains, và anchor liên kết. Perform keyword retìm kiếm to determine which từ khoá and phrases your audience is searching for as well as the search volumes of those từ khóa & phrases.Use the site scanning feature lớn crawl your trang web & identify technical SEO errors. Get SEO reports that tell you about any errors that are on your website and individual site pages.

7. Seolyzer


Seolyzer is a không tính tiền site crawling, log analysis, & SEO tool that helps you determine how tìm kiếm engines lượt thích Google view your trang web. Seolyzer pulls information that crawling bots leave sầu in your server’s log files while browsing your site khổng lồ identify & create your SEO KPIs. The tool also identifies error codes, redirects, & page speed và performance.

Additionally, Seolyzer can help you:

Quickly identify, & continually monitor, SEO issues on your trang web such as poor response time, error messages, và crawl volume so you can resolve sầu them before serious damage is done.

Manage và analyze your quality KPIs with Seolyzer such as page performance, crawl volume, HTTP.. status codes, active và new pages, và desktop versus mobile responsiveness.

Segment your website pages to determine what your most crawled pages are.

Compare your web pages that Google deems as the most important lớn the ones that you deem as the most important (e.g. revenue-focused pages).

Measure the impact of your SEO efforts on a page-by-page basis or by the category of the page.

8. SEOquake


SEOquake is a Google Chrome extension that automatically checks a web page’s SEO parameters quickly và for miễn phí. This includes on-page SEO audits, internal & external links reviews, real-time URL & domain name comparison, & data file export.

Other things you can use SEOquake for are:

Get a detailed mô tả tìm kiếm of how all of your link are doing — including URLs, anchor text, & other links types — with the tools Link Examiner feature. Adjust the SEOquake reports you receive to lớn display only the parameters and metrics that you care about.Compare different domains or URLs for the SEO parameters that matter to you. Audit your website’s SEO to identify any SEO-related issues that would be findable by tìm kiếm engines. Export the results of your SEO analysis into an adjustable and shareable report.

9. Seoability


Seoability is a không lấy phí SEO-checker tool. With it, you can chạy thử your website’s level of compliance with today’s SEO guidelines. By simply entering your URL, your site will be analyzed & you’ll receive tips on how you can better optimize your website.

In addition lớn a detailed SEO audit of your website, you’ll gain access to 1,000 subpage audits, gmail reporting and alerts, and từ khoá monitoring.

Here are some more advantages of using Seoability:

Find technical errors & other on-page SEO issues so you can resolve sầu them quickly. Receive sầu an SEO score for various website factors including meta-information, page quality, links structure, và more.Underst& the specific SEO issues with your meta information such as meta titles/ descriptions, meta tags, and invalid or incorrect domain name names or page URLs. Identify areas for improvement regarding your page speed and quality (related to lớn text, duplicate content, responsive thiết kế, and alt attributes for content). Understand how your page and liên kết structure can be improved by getting data about your headers, internal link, incorrect neo văn bản, & number of link.

10. Chechồng My Links


Chechồng My Links is a Google Chrome extension that you can use to ensure your liên kết on both internal or external website pages work. For instance, if you were khổng lồ search a term on Wikipedia, Check My Links would be able khổng lồ tell you how many liên kết that Wikipedia page has in total và how many of those liên kết are broken.

This is helpful because you can make corrections to lớn broken liên kết immediately (or hopefully, before a page goes live). Chechồng My Links is igiảm giá khuyến mãi for developers, content editors, and web designers according lớn its creators.

Here are some more examples of what Check My Links can do:

Check each liên kết on your web pages & identify all invalid và broken link. Auto-highlight the good links in green and the broken links in red.Copy all of your bad liên kết to your clipboard in one cliông xã.



BROWSEO is an SEO browser that allows you to lớn đánh giá your webpage in a stripped-down format so you can analyze it"s UX and nội dung as well as gain insight into lớn its SEO. Once you input đầu vào the URL, the output will hone in on your HTML so you"re able khổng lồ underst& the page"s structure, optimized search terms, and other SEO-related factors.

Examples of what you can vì chưng with BROWSEO are:

Get the number of words on the page.Discover your hệ thống response code.Determine the number of internal and external liên kết on your page.Identify the headers on your website page.Get all of your meta information (e.g. title tag, meta description).

14 SEO Tools

Next, let’s look at some paid SEO tools. (cảnh báo that some of these tools have sầu free trial periods. Some also offer entirely không lấy phí plans but with restrictions in terms of flexibility and customization.)

1. Ahrefs


Price: Seven-day trial for $7, $99/ mo for Lite, $179/ mo for Standard, $399/ mo for Advanced, $999/ mo for Agency

Ahrefs is an advanced SEO resource that examines your website property and produces từ khóa, link, & ranking profiles lớn help you make better decisions on your content.

Some of its main features are:

Site Explorer, which shows you the performance of specific webpages on your trang web.Content Explorer, which allows you to lớn search high-performing webpages under specific keyword & topics.Keywords Explorer, which generates the monthly search volume & click-through rates of specific từ khóa.Site phân tích và đo lường, which crawls specified verticals within your domain name & reveals a number of technical issues at the page màn chơi.

When using the Keyword Explorer, Ahrefs also produces the "parent topic" of the từ khoá you looked up. A keyword"s parent topic is a broader keyword with higher search volume than your intended từ khóa, but likely has the same audience and ranking potential. This gives you more a valuable SEO opportunity.

2. SEMrush


Price: $119.95/ mo for Pro, $229.95/ mo for Guru, or $449.95/ mo for Business

SEMrush is an elaborate dashboard that reports on the performance of domains as a whole và their specific pages. SEMrush offers numerous resources, one of which is the SEO Toolkit.

Toolkit allows you to lớn traông chồng a website’s visibility improvement over time as well as identify which từ khóa it"s ranking for, what the page"s rank is for a keyword, the keyword"s monthly tìm kiếm volume, and more.

SEMrush also allows you to:

Compare your page performance against your competition.Analyze backliên kết from other websites to your site (also known as link building).Research appropriate keyword.Discover & take advantage of similar on-page SEO opportunities.Use the Keyword Magic Tool lớn identify all keyword you need khổng lồ successfully build a profitable SEO or PPC chiến dịch.Identify the paid keyword or ad copy used in the PPC ads of your competition.Use the social truyền thông publishing và analytics tools.Receive sầu recommendations for how you can increase your organic traffic by optimizing your nội dung.Upgrade your tài khoản at any time for greater flexibility & more features.

3. GrowthBar


Price: Free five-day trial, $29/ mo

GrowthBar is a Chrome extension that can help you perform từ khóa research, competitive analysis, và traông chồng SEO rankings. With the GrowthBar, access data points about any trang web directly from the search engine results pages. This allows you to assess your competitors" performance và view the growth channels, keyword, backliên kết, & ads that are working for them.

Here are some more key features of GrowthBar:

Use the Top Keywords & Backliên kết feature to lớn see which paid and organic keywords are driving the most traffic for your website & get a menu of the most authoritative sầu backliên kết pointing lớn your site.

Get your Keyword Difficulty Score khổng lồ quickly assess how hard it would be to rank for a particular keyword based on the strength of the domain authorities of the URLs ranking on page one.

Use Word Count khổng lồ view the word count of any page directly from the SERP.

Run Facebook Ads and get a visual of what they look like from a tìm kiếm engine"s perspective.

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Use the Keyword Suggestions tool khổng lồ get a list of related keywords you might want lớn rank for along with their Search volume & CPCs.

4. Woorank


Price: Free 14-day trial, $59.00/ mo for Pro, $179.00/ mo for Premium, or contact for Enterprise quote

Woorank"s in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into lớn account the performance of existing SEO initiatives, social media, usability, & more.

Each report is divided into eight sections to help you easily analyze your site and identify targets for optimization — here are the sections:

Marketing ChecklistSEOMobileUsabilityTechnologiesSocialLocalVisitors

5. BuzzStream


Price: Free 30-day trial, $24/ mo for Starter, $99/ mo for Group, $299/ mo for Professional, $999+ for Custom

Although backliên kết to your website are critical to lớn ranking well on Google, the outreach you bởi while link building can feel a lot lượt thích cold calling. BuzzStream makes it easy to retìm kiếm the appropriate people, come up with effective sầu tin nhắn messages, và traông chồng who"s accepted each link request.

BuzzStream also helps you:

Identify candidates for outreach based on their industry.Identify candidates for outreach based on how engaged they are across various social networks.Identify candidates who will likely be receptive lớn your backlink request for other reasons that are unique khổng lồ your business"s nibịt.

6. Moz Pro Tools


Price: Free 30-day trial, $99/ mo for Standard, $149/ mo for Medium, $249/ mo for Large, $599/ mo for Premium

The Moz Pro subscription serves as an all-in-one tool for increasing your business" tìm kiếm ranking. Moz"s collection of research tools provides subscribers with the resources they need lớn identify SEO opportunities, traông xã growth, build reports, & optimize their efforts.

Moz Pro also includes:

A website crawler that analyzes up lớn 3,000 link on a given URL.An email report that details that crawl data for the pages your site link lớn.Insight inlớn various "crawlability" factors, such as duplicate nội dung và redirects, that could be influencing your SEO performance.

7. Linkody


Price: $14.50/ mo for Webmaster, $24.90/ mo for Advanced, $49.90/ mo for Pro, 99.90/ mo for Agency, and $153.90 /mo for Agency XL

The best way to understand the performance of your off-page SEO is by having a good overview of your backliên kết. Linkody allows you to lớn discover, trachồng, analyze, and disavow backliên kết all from an easy-to-use interface.

Aside from that, the tool checks your links 24/7 and informs you of any changes so you can take immediate action in case a liên kết is lost or broken.

Other Linkody features include:

The ability to lớn “spy” on your competitors’ backlink. Simply enter the URL of your competitor & let the tool pull all the links & metrics. The information returned will help you discover niche-relevant, high-chất lượng backlink opportunities for your br&.Gain useful insights inlớn your most important metrics when it comes khổng lồ backlinks tracking, such as the ‘rel’ attribute, Google indexation status, the website’s Domain Authority, Spam Score, Alexa rank, và more.Create white-label reports that can be shared with your team and/or clients lớn get a better idea of your backliên kết distribution và link-building progress.

8. Screaming Frog SEO Spider


Price: Free or €99/ year

Designed specifically for the SEO-minded, this program crawls the websites you specify, examining the URLs for common SEO issues. This program simplifies and expedites an otherwise time-consuming process — especially for larger websites. (It could take hours or days to manually evaluate the same URLs.)

Other notable features are:

An intuitive sầu Java program with easy-to-navigate tabs.Easy export khổng lồ Excel for further analysis of any of your data. For instance, if you use Optify, Moz, or RavenSEO to lớn monitor your link or rankings for specific từ khoá, you could simply create a .csv tệp tin from your spreadsheet, make a few adjustments for the proper formatting, and upload it to those tools.

9. Remove"em


Price: $249 one-time payment for Life-Time plan, $99/ mo for Subscription (one website), or $899/ mo for Agency (10+ websites)

Artificial or unnatural links have sầu the potential to lớn seriously hurt your search ranking. Remove"em helps get rid of those link. The tool has the ability to:

Scan your backlinks profile & turn up a list of contact information for the link and domains you"ll need to reach out lớn for removal.Tell Google not khổng lồ take these "bad" link into tài khoản when crawling your site.

10. AnswerThePublic


Price: $99/ mo for Monthly plan, $79/ mo for Annual plan, $399/ mo for Enterprise plan

AnswerThePublic is a search listening & từ khóa tool that listens to autocomplete data from Google và other search engines, & then provides you with a menu of phrases và questions that people are searching for around your từ khóa. This allows you lớn craft your trang web & content to lớn your audience to increase traffic & conversions.

With AnswerThePublic, you can also:

Receive sầu updates when people are talking about your most relevant keyword.Monitor keyword trends and understand keyword retìm kiếm behavior amuốn your target audience và customers.View the từ khoá & phrases that your audience is researching in real-time.Get ideas for your website and nội dung based on relevant từ khóa retìm kiếm.

11. Keyword Hero


Price: 14-day trial for any plan, Free for Little Hero, $9/ mo for Big Hero, $49/ mo for Giant Hero, và $149/ mo for Ultimate Hero

Keyword Hero pairs your visitor"s sessions with the keywords they used to lớn l& on your page, all within your Google Analytics account. In other words, this tool gives you an understanding of the search intent of your organic traffic.

Here are some more actions you can take with Keyword Hero:

Identify the organic traffic và conversions you receive from your intended từ khóa.Optimize your site structure and web pages for your target keyword.Separate your br& versus non-brand search traffic.Optimize your position in the SERPs by optimizing your website for specific target keywords.Identify the type of query (informational versus transactional) that your visitors used to arrive on your trang web.

12. SpyFu


Price: $39/ mo for Basic, $79/ mo for Professional, $299/ mo for Team

SpyFu is a competitor keywords research for Google Ads. In addition khổng lồ từ khoá retìm kiếm, it helps with PPC competitive sầu retìm kiếm, SEO competitive research, and the creation of custom lists & domains.

The tool helps you drive traffic lớn your Google Ads campaigns và trang web, monitor both paid and organic rankings on Google, Bing, và Yahoo, & obtain reliable & accurate liên hệ information for leads.

With SpyFu, you can also:

Download a competitor"s PPC keywords to lớn underst& their clicks and how much they pay for từ khoá.Traông chồng the domains bidding on your Google Ads.Download a competitor"s SEO từ khoá.đánh giá the ranking overtime of a page or trang web for a từ khoá.Identify the backlink your competitors use.Discover từ khóa ideas & get keyword advice for your Google Ads khổng lồ increase chances of conversion.

13. Seomater


Price: Pay as You Go (starting at $5), $19/ mo for Small Business, $49/ mo for Professional, $179/ mo for Unlimited

Seomater is an SEO auditing and website crawling tool. It assists with technical SEO analysis và SEO on-page optimization testing. Once the tool crawls your site, you"ll receive sầu an SEO report that explains your website"s various SEO-related elements including internal and external liên kết, backlink, page quality & speed, social truyền thông media, organic presence, và more.

Your analysis will also come with tips on how you can improve each of these SEO elements. In addition, you can:

Use the SEO Monitoring Alerts feature so your trang web is automatically crawled và so you"re notified immediately if something is problematic in terms of SEO.Get up to lớn 13 detailed reports about your on-page and off-page SEO aspects.Use the Domain Comparison tool to compare two competitor"s websites to lớn identify the strengths và weaknesses of their SEO (such as broken link, content chất lượng, HTML tags, & more).

14. ContentKing


Price: $139/ mo for Basic, $219/ mo for Standard, $319/ mo for Premium, or tương tác a rep for an Enterprise quote

ContentKing is real-time SEO auditing and content tracking tool — it tracks your website 24/7 so any issues related to lớn SEO don"t go unnoticed for too long. The tool is cloud-based, meaning there"s no installation required & your data and reports are available whenever you need them.

You can also:

Use ContentKing"s 24/7 website audits (& algorithms) lớn gain insight inkhổng lồ your SEO & receive sầu tasks that will help you improve your SEO.Get alerted whenever something on your website is broken or is no longer well-optimized so you can efficiently fix the issue.Traông chồng all of your nội dung changes on your site (such as changes on individual web pages and changes in robots.txt) & search your changes history.Visualize data (from all of your websites) with real-time dashboards & reports.Easily collaborate with your team or clients from within the tool.

Now that you"ve learned about 25 không lấy phí and paid SEO tools, determine which option will help you achieve your SEO goals and get started auditing, optimizing, and monitoring your website, individual website pages, và content.

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Editor"s note: This post was originally published in December 2018 & has been updated for comprehensiveness.

Chuyên mục: Công cụ tìm kiếm