4 ps of marketing

PLACE AND DISTRIBUTION STRATEGIES

Related Links Marketing Mix Product | Marketing Mix Promotion | Marketing Mix Price | Marketing Mix 4Cs


The sale mix place strategy is about how an organisation will distribute their hàng hóa or service khổng lồ the end user. The organisation must distribute the product to lớn the user at the right place at the right time. Efficient và effective distribution is important if the organisation is lớn meet its overall marketing objectives. If an organisation underestimates demvà, profitability will be affected.

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What Marketing Mix Distribution Channel Can Firms Use?

The diagram below explains the two distribution channels và the parties involved in the distribution chain.


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There are two channels of distribution available lớn firms. Direct distribution and indirect distribution

Indirect Distribution

Indirect distribution involves distributing your product by the use of an intermediary for example a manufacturer selling to a wholesaler & then on to lớn the retailer.

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Direct Distribution

Direct distribution involves distributing direct from the manufacturer to the consumer For example Dell Computers providing directly lớn its target customers. The advantage of direct distribution is that it gives a manufacturer complete control over their product


Place và Distribution Intermediaries Defined

Manufacturer: Person, group or firm that makes the hàng hóa.Wholesaler: The các buổi party that buys large quantities of a hàng hóa from manufacturers & sells it khổng lồ retailers. Wholesalers sell goods to other businesses, they bởi not sell directly lớn consumers.Retailers: The organisation that sells products directly to lớn consumers & kết thúc users. As they are selling to lớn consumers for personal use, the goods are usually sold in small quantities.


Place và Distribution Strategies

The three most comtháng distribution strategies are discussed below

Intensive sầu Distribution: Used commonly to lớn distribute low priced products or impulse purchases. For example snacks such as chocolates, soft drinks and crisps Exclusive sầu distribution: Involves limiting distribution lớn a single outlet. The hàng hóa is usually highly priced, và requires the intermediary khổng lồ place much detail in its sell. An example of would be the sale of vehicles through exclusive sầu dealers. Selective sầu Distribution: A small number of retail outlets are chosen to lớn distribute the hàng hóa. Selective sầu distribution is common with products such as computers, televisions household appliances, where consumers are willing khổng lồ siêu thị around and where manufacturers want a large geographical spread.

If a manufacturer decides lớn adopt an exclusive or selective sầu distribution strategy they should select reputable intermediaries, experienced in distributing similar products và an intermediary known to the target audience.

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Summary


Marketing Mix Place and Distribution strategy is about how effectively a firm gets its hàng hóa to consumers và end users. Firms can sells their products directly lớn the consumer (direct distribution) or through intermediaries (indirect distributions). The best sale phối place method will depkết thúc on the product needing to be distributed & the "wants và needs" of the firm"s customers.

Related Links Marketing Mix Product | Marketing Mix Promotion | Marketing Mix Price | Marketing Mix 4Cs

Click To View zerovn.net"s YouTube Video About Marketing Mix:Place


Related Links Marketing Mix Product | Marketing Mix Promotion | Marketing Mix Price | Marketing Mix 4Cs

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