Zing news

     

Dramatic change has occurred within the social truyền thông media industry in Vietnam giới. This article will provide a basic overview of Zing Me, which was once a popular social network in Vietnam, và how it failed in Vietnam giới.

Bạn đang xem: Zing news

In 2009, Zing Me was born & it became the most powerful social network in Vietphái mạnh. Besides Zing Me, there were other social networks that were built khổng lồ keep up with social network trend: Go.vn, Yume.vn to lớn name a few.

Zing Me, which is a branch of Zing và owned by VNG group, was the most brilliant candidate lớn compete with Facebook in those early days. Before landing in Vietnam giới, Facebook defeated many competitors lớn become the No. 1 social network in global markets.

However, Facebook felt in Vietnam giới, it could not compete with Zing Me. In 2009, Zing Me proudly announced the number of Zing Me users was 945,000 while the number of Facebook users was 918,000. In December 2011, Facebook climbed up to lớn the top danh mục of social networks with the largest number of users. According to the research by We Are Social, in October of 2012, Facebook had 8.5 million users và defeated Zing Me which had 8.2 million users.

Since 2013, Facebook has been growing rapidly in Vietnam market.

Many social network pages in Vietnam giới were built up with the purpose lớn compete with Facebook but none of them made their dream come true. There are many reasons for the failure of social network in Vietnam giới, particularly Zing Me.

Xem thêm: F&B Là Gì? Khám Phá Vai Trò Và Các Bộ Phận F&Amp;B Trong Khách Sạn

When Zing Me was first introduced lớn public, its interface was unimpressive. People said Zing Me is a perfect copy-cat version of Facebook. It was thought that Zing Me is the Vietnamese version that Facebook created for Vietnam market. There were times when Zing me had more users than Facebook. However, Facebook continuously updates its interface và adds new features khổng lồ bring the best experience for users. While Zing Me just copies what Facebook has already achieved. At this point, Zing Me lost their users’ trust.

It was once thought that because Zing Me is a “made in Vietnam” sản phẩm, that Vietnamese would naturally floông xã khổng lồ it. But actually, it turns out that advantage did not bring the influence as many people hoped it would. The dem& of connecting people has no boundaries, especially in Vietphái nam – where trends around the world are warmly welcomed và quickly adopted by many young people. Therefore, you cannot ask them to lớn connect with other people within local area. Young Vietnamese people want to lớn make friends around the world. That is a major selling point of a social network.

According to statistics from Alexa, last year, most of Zing Me users now use Zing to listen to lớn music, read news and play games. The number of people accessing to lớn Zing Me is up around 14 percent. Zing Me has returned khổng lồ its basic feature & strength which was a place for gamers and its target users now are teenagers and gamers. Though Zing Me owns the largest number of gamers in Vietnam giới, it still struggles khổng lồ take that as an advantage to develop its social network.

In general, it could be said that Vietnam’s social network market is now taken over by global brands, such as Facebook, Instagram, Pinterest & Tumblr, aý muốn others. According lớn the latest statistics from Facebook, the number of users in Vietphái nam is more than 30 million. From the failure of Zing Me, we can draw the conclusion that as the market changes user expectations also change, and grow. The advice for Vietnam social networks is that they should know how to lớn innovate their products & embrace creativity to lớn keep up with the rapidly developing market.

Xem thêm: Phân Tích Chiến Lược Định Vị Sản Phẩm Của Coca Cola Là Gì? Marketing Hút Khách

The other way is khổng lồ change your strategy or target audiences. Zing Me has narrowed down its target audiences to lớn teenagers và gamers. This can make it possible for Zing Me to lớn survive sầu in the market. As Zing Me is owned & operated by VNG – the largest game producer in Vietphái nam, there is hope for Zing Me in another part of the market. But for social networks, it looks lượt thích Facebook has won in Vietnam.


Chuyên mục: Kinh doanh online

Dành cho bạn