Combining Facebook referrals for better reporting: lm.facebook, l.facebook, m.facebook

If you use Facebook khổng lồ drive sầu traffic to your site, và Google Analytics khổng lồ analyze those visits, there is a good chance that you have come across multiple referrals including,, và

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Option 2: Combine Facebook Referrals by Device

To split thiết bị di động và desktop Facebook referrals:

You will need two filters for this. Follow the same steps above sầu, và adjust the STEP 5 filter configuration for each filter like this:

Filter name: "Unify Desktop Facebook Referrals."Filter Field find & select: Campaign SourceSearch String enter: ^(l|web).facebookReplace String enter: facebookFilter name: "Unify Mobile Facebook Referrals."Filter Field find & select: Campaign SourceSearch String enter: ^(lm|mobile|touch).facebookReplace String enter: m.facebook

That"s it! From now on your Facebook referrals will be better reported.

What is the Meaning of the Different Facebook Referrals?

Now you know that these multiple referrals don"t add any value lớn your Analytics & you should combine them. Using the methods above sầu.

But why are they split lượt thích that? và what"s their meaning?

As I mentioned before this is only how Facebook handles its liên kết internally and has nothing khổng lồ offer your Analytics. But to lớn help you understvà, I"ll describe the most comtháng ones.

What is

This one is easy. As you can probably imagine, the referral preceding by an m. comes from thiết bị di động devices, while the regular one "" comes from a desktop/máy vi tính computer.

In some occasions, you may see them as (desktop) or

What is

Whenever you see the referral it means that the user passed through a Link Shim before arriving at your site.

A liên kết shyên ổn (represented by the letter "L") is a privacy measure introduced by Facebook in 2008 & has two purposes:

Protect the privacy of the user by removing any personal information in the referrer (URL) like IDs or usernames.Protecting the user from Malicious Sites: Facebook checks for flagged sites và if they detect one it shows a warning to lớn the user so he/she can continue or cancel the action.

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Now, don"t worry!, most of the time when you see an it is just for privacy reasons. But if you want to make sure you are not flagged, just open one of your liên kết from Facebook, if you don"t see any warning then it"s OK.

What is

The referral is exactly the same as the only difference is that the user came from a mobile device

How khổng lồ Combine m|lm| Referrals for Better Reporting in #GoogleAnalyticsCliông chồng To Tweet

Wrapping it up

Most of the time you will see your referrals with only one name (like Twitter or LinkedIn).

In Facebook cases, you can find a multiple different referrals. This extra information will only split your data và make it more difficult lớn analyze.

To avoid this, you can easily combine them and get better reports from Facebook.

How to lớn Combine m|lm| Referrals for Better Reporting in #GoogleAnalyticsClichồng To Tweet

Improve the chất lượng of your Analytics data

Answer the following basic questions:

Do you have filters for ghost, crawler và language spam?If yes, Are those filters efficient? meaning you don"t have sầu khổng lồ create/update them constantly.Are you blocking good bots & spiders?Are you filtering development and thử nghiệm environments?Are you filtering internal traffic (traffic generated by you or your team)?Do you have sầu a clean segment khổng lồ remove sầu spam from your historical data?

If any of your answers is "NO," then you probably are getting junk traffic that is corrupting your data.

The following guide will help you set everything your Analytics needs to lớn receive sầu not only clean but also meaningful data! Go to the guide và get your Google Analytics in shape.

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