Local SEO has become more important than ever. As local competition heats up, the task of dominating local tìm kiếm results is taking precedence over every other sale activity for small businesses.

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If you run a small business, but are not too big on local SEO yet, these following stats should convince you otherwise:

Not convinced yet? Cheông chồng out the full các mục of local SEO stats & trends in this HubSpot Infographic here.

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Why Local SEO is Important

It doesn’t matter whether you are operating from one location or a hundred, a svào local search presence is key lớn generating more leads & conversions for your business. As such, local SEO should be an important aspect of your overall SEO strategy.

The SEO tools listed in this article have one thing in common – they are geared towards optimizing the local search rankings of your trang web.

In order to lớn thử nghiệm the following tools or truly appreciate what they vì, it’s essential you have basic information about local SEO. It’s also important lớn know how it differs from traditional SEO.

Therefore, before we get started, I highly recommend you kiểm tra out the Local SEO Checklist we published. This SEO checkdanh mục is especially useful if you don’t know much about local tìm kiếm optimization. It should help you gain a basic understanding of how local tìm kiếm works và to lớn learn which parts of your trang web you should optimize for local searches.

Now let’s get baông xã lớn the main topic which is improving your local SEO with reliable local SEO tools. The tools listed here can help you manage, traông chồng và optimize your local SEO efforts.

So here are the 10 best local SEO tools you should use khổng lồ improve sầu your local tìm kiếm rankings.

10 Best Local SEO Tools

1. Moz Local


Moz Local, developed by Moz, is perhaps the most popular local SEO tool in this các mục because of the reputation the company has built around search in the last decade.

Moz Local helps you boost the local visibility of your business và ensures that your business listings are correct, consistent, and visible across the website.

Aước ao other things, Moz Local submits accurate location data of your business to lớn all the major data aggregators & online directories and helps you cthua kém duplicate business listings & lets you easily update your business listings.

Here are some of the key features you’ll get access lớn when you sign up for Moz Local:

Local Listings Dashboard: Manage, track, và optimize your online listings và gain key insights inlớn their health and performance.Instant Directory và Aggregator Submission: Moz Local distributes your listing information in real-time to the key directories và essential data aggregators.Google My Business Sync: Moz Local enables you khổng lồ claim your Google My Business (GMB) listing & sync any changes to lớn your GMB protệp tin.Real-time Update Distribution: When you update basic or enhanced listing data, Moz Local automatically sends out that information across the Local Search ecosystem.Distribution Reporting: Quickly assess the effectiveness of your published listings over time. Reported metrics include Average Score, Listing Reach, and Listing Accuracy. In addition to this, you’ll receive automated tracking PDF reports with weekly insights.Đánh Giá Monitoring: Monitor the lachạy thử review và ratings of your business on the most popular sites from one place.reviews Management for Google: In addition khổng lồ viewing & reporting on all Review, Moz Local enables you lớn respond to Google reviews directly.

In terms of pricing, Moz Local is reasonably priced compared lớn some of the other tools in this list. You may have khổng lồ spkết thúc anywhere between $99/year per listing to lớn $249/year per listing, depending on your needs.

Moz Local Pricing: 3 Local SEO Packages to Choose from

To see the full các mục of features for all three local SEO packages, clichồng here.

Price: Starts at $99/year per listing

2. BrightLocal


Founded by Ed Eliot and Myles Anderson in 2009, BrightLocal is an all-in-one reporting platkhung for Local SEO. Their local SEO services are used by over 45,000 agencies, businesses, and freelancers across the world.

BrightLocal provides a host of local SEO features, including:

Audit Citation & NAP: Locate và monitor existing citations across thousands of sites.Audit Google My Business (GMB): Get a fast, detailed audit of any GMB listing.White-label Reporting: Easy khổng lồ use client reporting system through a customizable dashboard.Traông xã Search Rankings: Traông chồng hundreds of từ khóa across Google, Bing and Yahoo.Clean-up & Build Citations: BrightLocal’s team manually fixes and builds citations on over 1400+ sites.Monitor Online Reviews: Monitor Review across đôi mươi sites including Facebook, GMB, Yelp, Tripadvisor, & Foursquare.Generate SEO Reports: Generate easy-to-read SEO reports.

The pricing starts from $29/month where you can monitor your business in up khổng lồ 3 locations. BrightLocal offers a không lấy phí 14-day trial as well where you can demo out some of their key features.

BrightLocal’s SEO Packages

For a full comparison of the plans, kiểm tra out this page.

Price: Starts at $29/month

Click here for a 14-day không tính tiền trial

3. Listing Management Tool by Semrush

Semrush’s Listing Management tool was developed in collaboration with Yext, a digital platform lớn manage your listings, reviews, and local pages. (see #9 for details)

Semrush’s Listing Management tool harnesses the Yext Knowledge Network to publish data across all the most popular directories và intelligent services, including Facebook, Google, Yelp, Bing, Amazon Alexa, Foursquare, TripAdvisor, Google Maps, Apple Maps, Yahoo, and many more.

By using Listing Management as your single centralized dashboard, you can update your information once and publish it where people are searching.

Just type in your business information in the tìm kiếm bar and cliông xã on ‘Cheông xã listings’.

Semrush will then present you with all of your listings & the status of each:


Image Courtesy: SEMrush

Next, proceed lớn payment và start leveraging the tool lớn boost your local SEO.

Paid subscribers of SEMrush get to employ all of Yext’s Digital Knowledge Management capabilities for only $đôi mươi per location a month.

As of now, the Listing Management tool is only available for Semrush users in five countries — US, UK, nước Australia, Germany, & France.

Side note: Semrush is a powerful digital marketing suite that can help you with more than just local SEO. Read my full đánh giá of the software, or start your 30-day không tính phí trial lớn kiểm tra it out for yourself!

Price: $119.95/mo for Semrush Pro (includes Listing Management tool)

Related: Semrush vs Ahrefs: Which SEO Tool is Better?

4. GrowthBar


GrowthBar is an SEO tool that gives you critical SEO metrics on any trang web or Google search result.

The best part? GrowthBar also has a Google Chrome extension that allows you to vì từ khóa retìm kiếm, backlinks analysis, & PPC analysis without ever leaving your Google browser.

While GrowthBar is a multi-purpose SEO tool, you can also use it to unlock a ton of local SEO insights to lớn help you in your effort to lớn climb local tìm kiếm rankings. For instance, you can use GrowthBar to lớn find local từ khoá suggestions and identify your local competitor’s best-performing keywords.

Here’s how you can use GrowthBar for local SEO research:

To get started, activate your GrowthBar extension & type in a local search query on Google. GrowthBar will then display a list of từ khóa suggestions right below the tìm kiếm box, alongside monthly tìm kiếm volume và CPC data.


You’ll also see the ranking difficulty score for your seed từ khoá. To exp& the danh mục of keywords suggestions, click on the “See More” button below the suggestion box.


Next, while you’re on the same screen, visit the “Keywords Tracking” tab và plug in your local competitor’s tên miền in the search box và enter 1-2 từ khoá that you’d like to traông xã.


GrowthBar will generate a detailed overview report featuring your local competitor’s top organic từ khoá, tên miền authority, & estimated organic traffic per month.


To view all the organic keywords your competitor ranks for, cliông xã on the “See More” button below the “Top Organic Keywords” section of the report.

You’ll see all the organic keywords your competitor is ranking for, alongside monthly search volume and ranking position.

Having this data at your fingertips will give you a competitive advantage lớn outsmart your competition in local SERPs & get more local tìm kiếm visibility.

Price: Free; paid plans start from $29/mo

Cliông xã here for a 5-day miễn phí trial of GrowthBar

Related: 25 Best Google Chrome Extensions for SEO

5. Whitespark


Founded by Local SEO expert Darren Shaw in 2005 as a website kiến thiết agency, Whitespark is now a full-fledged local SEO company that provides tools and services to help businesses & agencies with local tìm kiếm sale. Whitespark’s Citation Finder tool is a widely popular tool used by several sale agencies & businesses across the world.

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From building citations, lớn earning đánh giá, to lớn tracking your rankings, to lớn building high-unique backliên kết, Whitespark helps you show up, win customers, & manage your local search.

Whitespark provides the following tools to manage và optimize your trang web for local searches:

Local Citation Finder: helps you find all the critical citation opportunities you’re missing, so you can increase your local tìm kiếm rankings.Local Rank Tracker: allows you to lớn monitor your local và organic tìm kiếm performance.Reputation Builder: allows you to lớn Đánh Giá your business on popular platforms và bring more business through the door.Link Prospector: help you automate your link prospecting và find more liên kết building opportunities.

In addition khổng lồ these, you can also access Whitespark’s free local SEO tools such as review Handout Generator, Google nhận xét Link Generator, and Offline Conversion Tracker.

There is no information on the pricing of their local SEO solutions on the website, so you’ll have sầu khổng lồ get in touch with their team on the contact page to lớn get information on pricing.

According to this blog post by the founder Darren Shaw, the local SEO packages start from $100/location for up lớn 5 industry/local sites.

Price: Starts from $100/location

6. Navads


Navads offers local listings management for enterprise brands and truyền thông agencies who require their business listings khổng lồ be optimized for tìm kiếm throughout the whole local search ecosystem.

Through its data unique focused platform, Navads is the leading provider of location data lớn the databases that power the navigation và mapping industry.

Through years of experience in the location sale domain name, Navads has acquired strategic relationships with all the principal bản đồ development companies, including Google, TomTom, Apple, và HERE. Navads is currently trusted by over 500 companies và has published over 600,000 businesses on the bản đồ.

Navads’ local sale solutions include:

Google My Business Management: Navads’ deeply embedded relationship with Google’s GMB location nội dung platform makes update your listings fast and easy.Local Listings Management: Navads’ Local Listings Management removes bad business listings from the eco-system to lớn ensure that only the most accurate local listings data is presented at the moment of tìm kiếm.Local Data Optimization: With Location Data Optimization, Navads prevents errors from occurring in how your business is listed and syndicated across the web.Local Search: With Navads’ powerful platform, you can ensure that your listings are claimed, verified và optimized for local tìm kiếm so they will rank high in the bản đồ search results.

Click here lớn request a miễn phí kiểm tra of Navads

7. GeoRanker


GeoRanker has a collection of local SEO tools that can help you find local citations and traông chồng your local search rankings.

GeoRanker provides the following local tìm kiếm kinh doanh tools lớn help grow your business:

Local Citation Finder: GeoRanker creates citations for your business on the best websites for your industry.Local Rank Checker và Tracker: This tool checks the trang web ranking and shows exactly the position in real-time for the targeted locations, either cities or countries.Keywords Density Tool: This tool helps with the measurement of the number of times a keywords or phrase appears compared to lớn the total number of words in a web page.

While the above tools can be used for miễn phí, there are certain usage restrictions. So if you manage a lot of locations & keywords, you’ll need khổng lồ nâng cấp khổng lồ any of their paid plans which start from $99/month.

GeoRanker Local SEO Packages

You can compare the features of these plans here.

Price: Starts with $99/month

Get started with a không tính phí trial of GeoRanker here

8. Synup


Synup is a local SEO software that allows you lớn see how your business is doing on the most important local directories, tìm kiếm engines, và review sites. Synup’s công nghệ suite powers over 55,000 local businesses.

Here are some of the features Synup provides:

Location Management: makes managing your location super easy.Crawl All Listings: crawls 200+ local search engines and directories khổng lồ catch data inconsistencies.Instant-Sync: syncs your business & location data across different sites.Niđậy Specific: allows you to lớn manage industry và niche-specific sites.Monitor Interactions: allows you to lớn get instant notifications when customers leave a Review or social comment.Respond Back: integrated workflow allows you to respond baông chồng lớn Đánh Giá from within the tool.Analytics: lets you automatically traông xã website rankings, traffic & more.Widgets: allows you lớn use widgets lớn display your location và reputation data anywhere.

Since it’s so effective, it’s also expensive sầu. You’ll need to pay a minimum of $30/location per month.

Synup Local SEO Cost Calculator

You can calculate your costs by clicking here.

Price: $30 per location per month

9. Yext

Yext listings, pages, & đánh giá help businesses around the globe facilitate face-to-face interactions that boost br& awareness, drive sầu traffic, and increase sales.

Yext uses the following tools:

Data Cleansing: Yext will clean up the facts about your business across all your internal data sources, keeping it consistent within your organization, so you can be fully confident in the information you provide lớn customers.Duplicate Listing Suppression: This tool will solve sầu the problem of duplicate business listings once và for all.Google My Business Management: Yext’s integration with Google My Business will ensure that you can make your updates directly through the platsize, then publish khổng lồ GMB at any time.Local Pages: Yext Pages are optimized to lớn show up in search engines, so your thiết bị di động customers can quickly find relevant, accurate data about your nearest locations.Listings Management: Yext is directly integrated with a large mix of maps, apps, tìm kiếm engines, and social networks, so your locations perkhung better in search và your customers find you at the moment of decision.

Yext is not as expensive as some of the other local SEO services in this list. For the starter plan, you’ll have sầu khổng lồ pay $199/year.

Yext Local SEO Packages

Compare these packages here.

Price: Starts from $199/year

10. Local SEO Checklist


If you find any of the above sầu tools too expensive lớn invest in, then you should try Local SEO Checkdanh sách. This không tính phí Local Search Optimization tool, powered by Synup, offers 40 different options that detail specific SEO tasks lớn help you optimize your site for local tìm kiếm rankings. You can use this your Local SEO guide to lớn know exactly what parts of your site you need to optimize for local searches.

In addition to lớn the checklist, you can also access the following miễn phí resources:

Schema Scanner: find out whether you have sầu relevant schema marked up content và get a các mục of pages that vì chưng not have schema installed.Google Checker: Use this tool khổng lồ see if your business listing meets Google My Business guidelines.Small Business Checklist: Small Business Checkdanh mục is a comprehensive sầu menu of common tasks that all aspiring entrepreneurs must vị in order khổng lồ materialize their business idea.

Price: Free

Summary & Infographic

The above tools should help you optimize your website for local searches & ensure that you stay one step ahead of your local competition.

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While these SEO tools are good for boosting your local search rankings, you’ll need to use them in conjunction with other từ khóa retìm kiếm and link building tools lớn make sure that the overall SEO of your site is in place. If you need further information on what SEO tools you should be using, kiểm tra out these links below:

Here’s an infographic showcasing the 7 local SEO tools featured in this article:

(Editor’s Note: This infographic was designed prior lớn the inclusion of Navads, GrowthBar, và SEMrush in the các mục of local SEO tools.)

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Recommended Local SEO Resources

Local SEO is a vast subject; so I’m sharing liên kết below to lớn some of the most helpful resources you can find online on the topic.

If you found this article useful, please tóm tắt it on Twitter using the liên kết below:

Chuyên mục: Công cụ tìm kiếm