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In 2021, consumers are watching more đoạn phim content than ever before.

Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Now, it’s arguably the most effective strategy you can use to connect with your audience. Especially in the age of Mobile kinh doanh, many smartphone users find engaging types of Clip nội dung difficult to lớn resist.

Take a look at these numbers:

And yet, despite the obvious potential of video kinh doanh, a lot of companies are still sitting on the sidelines. Many marketers believe that it"s easier khổng lồ produce blogs, case studies và even Trắng papers. In comparison, the concept of regularly rolling out fresh, unique Clip content is a daunting prospect.

The truth is, Clip kinh doanh isn’t as complex as it seems. It’s just about getting familiar with what video clip content people love to lớn watch – and then offering more of that.

In this article, we’ll explore these engaging types of Clip marketing, giving you the insights you need to build brvà awareness, captivate customers & influence people lớn take action.

TABLE OF CONTENTS:

1) Vlog

Blogs are great. Vlogs, or video blogs, are much better.

Most companies pump the brakes on đoạn phim kinh doanh after they splurge on a polished “brvà introduction” đoạn Clip. Sure, it looks great on a landing page and does the rounds on social media, but when it fails khổng lồ deliver a flood of new business, the appeal of đoạn phim content wears off, along with the ROI.

What you need lớn realize is that not all video clip nội dung has khổng lồ be an Oscar-worthy production. Vlogs offer your brvà a cost-effective platform to establish a quality br& voice và personable image that resonates with your target market.

It’s cheap and easy lớn shoot a short vlog, off-the-cuff, with nothing more than your điện thoại thông minh or webcam, & maybe a basic script jotted down on the bachồng of a napkin. This authentic approach gives your đoạn phim nội dung a relatable, human chất lượng, instead of a super-sliông chồng, corporate production. Total cost? One cup of coffee.

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One of the best types of đoạn phim nội dung for vlogging is the simple concept of sharing your day at work.

YouTube celebrities, athletes và influential entrepreneurs have been doing this for years. Why? Because it"s incredibly powerful for building strong, transparent, lasting relationships with your audience.

Essentially, all you have to bởi is document your journey lớn success through your vlog, showing your followers what you bởi & how you vày it. Serial entrepreneur Gary Vaynerchuk is a master at this, blasting out highly engaging video clip content to lớn his legion of fans every day on his YouTube vlog DailyVee, as well as on Instagram, Twitter & LinkedIn:

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You can combine this with other types of Clip nội dung, perhaps announcing the winners in a live-stream video or as part of an Instagram Stories series. With the latter, you can build suspense over several đoạn Clip clips, revealing the runners-up first, then announcing the big winners.

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17) Personalized Video

Last but not least, we’ll conclude our rundown of the most engaging types of Clip nội dung with an irresistible style of marketing: personalization.

Once upon a time, sale was all about making the sale. Now, it’s all about the customer. Businesses need khổng lồ show they not only underst& their audience, but care about their audience’s needs & interests.

80% of online shoppers are more likely to lớn buy from a company that offers a personalized experience.

So, how can you use personalization in đoạn Clip marketing? Take a look at this example from Barclays:


Barclays forges a connection by personalizing the video for each viewer. In this example, it is for Clare, và throughout the video, you see little instances of personalized marketing. The presenter mentions Clare by name, there is a personalized oto license plate (CL4R3), và a plaque on the wall outside a house that reads “Clare"s Cottage.”

Going the extra mile khổng lồ show your customers that you care about their individual needs is an integral aspect of modern marketing. Personalization like this can work well with multiple types of đoạn phim content, putting you on the road khổng lồ success.

Dive Deeper: The Complete Guide to Getting Started With Website Personalization

Final Thoughts

It"s 2021, so if you’re still not using đoạn Clip nội dung, your brand won’t just be missing out on massive opportunities khổng lồ engage your audience, you"ll also be losing serious ground khổng lồ your competitors.

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You now have sầu a fantastic danh mục of the 17 best types of đoạn phim nội dung that people love to lớn watch:

VlogBehind-the-Scenes/Company CultureInterview/Q&AWebinarEventPresentationTutorial/How ToProduct ReviewTestimonialAnimationLive StreamingBrvà FilmVideo Emails360User-Generated ContentContests/GiveawaysPersonalized Video

With a solid nội dung sale strategy that considers your brvà, your audience and your goals, you can start creating video content that offers real value for your viewers. Ultimately, that’s what compels & converts.


Chuyên mục: Kinh doanh online