Linkedin Content Tips: Which Is Better, A Like, Share, Or Comment?


What is more valuable, a Like, a Share, or a Comment, particularly as it relates lớn a company page post?

If you"ve sầu read my blog on sharing nội dung from a LinkedIn company page, then you should already underst& the basic mechanics of how lớn lượt thích, tóm tắt, and comment on nội dung on LinkedIn. But what happens when you actually persize these actions? Is one way better than the other?

In this article we"ll đánh giá what happens when you comment, lượt thích, & mô tả on LinkedIn.

Bạn đang xem: Linkedin content tips: which is better, a like, share, or comment?

How Your LinkedIn Feed is Determined

Andy Foote, LinkedIn Br& & Content Coach, contends that nội dung that generates discussion is preferred, & subsequently rewarded, by the professional social network platkhung. Go here khổng lồ read his take on the LinkedIn Algorithm.

This is why commenting is going lớn propel your post further & faster than a like or a nội dung.

The most very basic way that I can explain how your LinkedIn feed is determined is this: LinkedIn wants to lớn show content khổng lồ its users that is high-quality and applicable to their interests. Likes, shares, & comments act as signals lớn LinkedIn that nội dung is good.

To understand how LinkedIn determines what"s in your feed, check out the Hootsuite article "How the LinkedIn algorithm works."

Let"s examine what likes, shares, and comments look like, how they"re similar, và how they behave differently in your LinkedIn news feed.


To Like or khổng lồ Share on LinkedIn

Let"s take a quiông xã dive into what happens when you like or chia sẻ — và how these actions signal to the LinkedIn algorithm that there’s something interesting khổng lồ see, extending the reach of a post. We"ll also take a quiông chồng look at the new emoji reactions introduced last year.

LinkedIn Likes and Shares

One of the biggest differences between a like & a cốt truyện is that with a lượt thích, you are passing along your approval without comment. With a chia sẻ, you have sầu the ability to give your own bình luận và to even
mention people you want to lớn see the post.

Here is a great visual comparison:

Example of a LinkedIn Like


When content is only liked, you don"t have the ability to lớn pass along any comments.

A big advantage when liking, especially for the original post, is that a liked post will pass along the social activity of the original post. Your connections who like the post that you liked will be adding a lượt thích khổng lồ the original content. (chú ý the 47 likes on the above "liked" post versus the 3 likes on the shared post below.)

Example of a LinkedIn Share


As you can see, these appear similar. But in the tóm tắt, a bình luận is passed along with the post. This allows the person sharing lớn
mention someone, such as in the example above sầu, in which the author of the piece receives a shout-out.

It also lets you add your thoughts on the article that you"re sharing: why someone should read the article, your general opinion on the piece, why you found it helpful, etc.

Reacting on LinkedIn with Emojis


In 2019, LinkedIn began rolling out more expressive sầu ways than a like khổng lồ respond khổng lồ posts. They created reaction emojis based on the most common 1-2 word comments being used on the platsize.

A poster can use these new reactions khổng lồ better gauge the impact their posts are having on their social community.

Which reaction a user chooses matters not, Foote says, as these emojis are measured in equal weight and the algorithm only cares that someone interacted.

Xem thêm: Pixels — Liệu 1 Pixel Bằng Bao Nhiêu Inch (Pixel To Inch), 1Mm Bằng Bao Nhiêu Cm, M, Mm, Km, Inch, Pixel

In the TSL Marketing post below, you can see where 6 readers felt that a post about a marketing strategy eBook deserved more than a like, giving their approval through the celebrate emoji.


LinkedIn Comments

The popularity of a post could be defined by the amount of time people spend interacting with it, và nothing proves this more than a long thread of comments underneath a post.

Yes, it takes much more effort to leave a comment than it does to lớn hit the Share button, but doing so yields big payoffs.

Posts are sorted based on what the LinkedIn algorithm thinks is most relevant, so adding valuable, thought-provoking commentary can help position the post at the top of the list.

Comments can include thanking the user for sharing or asking them a question, but lengthier comments add even more value khổng lồ the conversation.

It’s also of benefit to lớn the commenter. When you bình luận on a post generated by your company or shared by a co-worker, you have a chance lớn show off your knowledge and experience as related khổng lồ the topic, positioning yourself as an expert in your subject matter. The approach can lead lớn making new connections through the value of your comments.

Some tips for commenting:

Add your opinion on the post topicMention relevant experiences và factsBring relevant people into lớn the discussion with taggingInclude bonus link or screenshots that give sầu readers more information

Below, you can see how our team used commenting lớn generate interest in one of our case studies that detailed the kinh doanh journey of one of our MSP.. clients.

For best results, keep the conversation going.


To Like, Share, or Comment?

So which is better? Hands down, comments really vị dominate the algorithm, & there is really no question that comments alone are superior to lớn even likes & shares combined.

And Foote agrees:

"Comments provide more data than likes và re-shares; they also generate engagement. This is why many successful authors end their post with a question. They underst& the importance of generating a discussion."

But all three are instrumental in extending your sale reach. I certainly encourage the TSL team to lớn lượt thích, chia sẻ, & comment on any nội dung that we"re trying to promote on LinkedIn.

All three activities send social signals khổng lồ the LinkedIn algorithm that the nội dung has passed at least one user"s approval. But the actions aren"t just for the algorithm — the people seeing the liked & shared posts & comments will see social truyền thông proof that what was passed along was deemed worthy by at least one of their network connections.

Have other questions about social media marketing? Feel không lấy phí to connect with me on LinkedIn.

Xem thêm: Uflp Là Gì - Chương Trình Nhà Lãnh Đạo Tương Lai Unilever

Want your content to get further faster? Learn more about our B2B Digital Advertising Services.