Cara Menggunakan Google Trends Termudah

     

As online nội dung continues khổng lồ evolve as the primary source of information for many people, knowing what to include and how lớn place từ khóa is more relevant than ever. Whether an official business webpage or a social truyền thông media platform, every site needs to incorporate từ khoá retìm kiếm ahead of posting content if they hope to lớn perkhung at the top cấp độ & competitively.

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Keyword retìm kiếm is simply learning what types of words & phrases generate the most audience interest, internal clicks, and linger time to improve sầu your site’s ranking. So, what are some best practices when it comes lớn keyword research?

One way is to use Google Trends lớn optimize your search engine performance. Google Trends is an analytics-measuring tool that allows users to tailor searches for relevant terms & phrases & monitor SEO trends across any mix duration of time.

This article will go over key points on how to harness the power of Google Trends in the service of your company’s SEO ranking, kinh doanh techniques, social media presence, and beyond:


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What Is Google Trends?

Google Trends culls data from Google searches and allows users to compare the frequency of search terms compared to other similar từ khóa, different geographic regions, or across language barriers.

Data from Google Trends can be sorted for real-time emphasis (the last seven days) or by a specific range (from 2004 up to 36 hours ago). 

Google Trends began as a way to analyze & aggregate user interest in various topics or fields. It has now morphed inlớn a big data utilization tool that can offer storytelling on a much grander scale, including gauging public reactions khổng lồ real-time events or other news stories within the short-term future.

The tool has also impacted how various types of retìm kiếm studies are conducted và is poised to lớn continuously inform how users systemize search data lớn their advantage. Through Google Trends, users can traông chồng trends in social attitudes, political matters, sports, entertainment, or any other areas relevant khổng lồ their interests. 

How Do I Use Google Trends?

Google Trends can be utilized for everything from technological forecasting khổng lồ SEO optimization. How you use Google Trends is contingent on what you hope to glean from it. Business owners can get insight inlớn the products & services in demvà across different countries or the United States.

Social media managers can traông chồng the success or popularity of athletes, performers, & other influencers. Advertisers can save time and money by pulling hard numbers on what does & doesn’t work across a martech stachồng or other mediums.

For example, here’s a screenshot of Google Searches for “Taylor Swift” since Dec. 29, 2019. You’ll notice a spike near the kết thúc of July 20đôi mươi when she released her “Folklore” album. 

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You can sort the data by category, type, region, or time period. As you get more comfortable with Google Trends, you can utilize trending topics, trover predictions, và find related queries to optimize your local and video clip SEO.

For instance, using the platkhung lớn analyze tìm kiếm volume over a period of time can help you identify the peak seasonality of topics within your industry. Knowing this can help you plan an editorial calendar that promotes content around that topic during its peak season. 

Below, we’ll look at how you can use Google Trends for keywords research: 


Understand Keyword Search Volume

Keyword search volume refers khổng lồ the number of times a term was searched within a set time frame. For marketers & those concerned with SEO, this is vital, as search volume is ultimately what drives new traffic khổng lồ any site. Google Trends allows you lớn enter any từ khoá phrase và see graphics of how interest in that topic has waxed or waned over the course of any time frame. 

You can also view the regional interest of a given topic or business and inspect state maps that reflect places where these are most or least likely to lớn be searched. A savvy từ khóa researcher will place findings like these into lớn a dedicated log or keyword manager so that items trending on Google can be saved và exported for appropriate use.

It’s vital to lớn recognize that Google Trends presents relative keywords popularity. This means that the line graph you see for any term represents a ratio of the number of times that word or phrase was searched related to lớn the total number of searches of anything conducted in a given place at a given time. 

To get the full context for search volume, you’ll want khổng lồ pair this data with what you pull entering the từ khóa into lớn our Keyword Overview Tool. You’ll see the exact tìm kiếm volume và how difficult it is khổng lồ rank for the specific từ khoá. 

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Identify Seasonal Trends

Most content marketers want to plan out nội dung calendars well in advance và stay on top of updates in từ khoá popularity.

To that end, tracking seasonal trends via Google Trends can help you know when khổng lồ produce nội dung that is likely khổng lồ be highly searched in conjunction with particular times of the year, such as the holidays. These tìm kiếm trends help your company hit the right promotion window.

Google Trends can offer visuals on when and how much a given từ khóa was searched compared to how often it’s typically searched at other times of the year. Being able khổng lồ prioritize the cyclical trends with the highest traffic means fewer sale missteps.

Avoid Temporarily Popular Keywords

Is a new từ khóa on fire, or is it just a passing phase? When you need to know whether the từ khoá people are searching for is a legitimate trkết thúc or just hot for today, Google Trends can help. The tool's left sidebar shows a “Year in Searches” tab where you can explore the tìm kiếm interest for popular topics across the last 12 months. “Spikes” are clearly visible và generally occur surrounding chất lượng moments in time. 

When creating search terms, it’s helpful to lớn avoid those that only enjoyed Google search popularity during a special or limited period of time (such as Christmas or the Olympics), as they won’t provide as many new visitors to lớn your company’s homepage throughout the year like more carefully curated terms will.

A great example of a term that faded as quickly as it became popular was “Tiger King.” Released at the end of March on Netflix, you’ll notice a spike right before April, with the term not really gaining any traction since. 

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Find Trending Relevant Topics

Strong nội dung creators always have to lớn think ahead to lớn future content. Google Trends helps with this, as a basic examination of Google word trends will also provide related topics. A table appears next to any term you search where the top five sầu related searches are listed. You can use these topics khổng lồ help insize your content and build link.

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Use Trover Predictions

Using Google Trend predictions can be a simple way lớn help with your keyword retìm kiếm. Google has added forecasting and trkết thúc data for existing keyword lớn the Google Trends tool in recent years. If a keyword related lớn your business is expected lớn rise in tìm kiếm volume in the next few months to a year, seize the opportunity & target that từ khóa.

Find Related Queries to lớn Beat the Competition

Alongside the related topics in any Google Trends tìm kiếm, you will also discover related queries. These allow you lớn see what types of tìm kiếm terms people used in association with the ones you put in and lets you analyze a popular search against the total searches for your subject of interest. This kind of information can prove highly valuable when seeding từ khóa or creating content calendars for sale or social truyền thông media campaigns.

For example, say you want khổng lồ create a blog post on “marabé nhỏ training.” If you’re using the pillar/cluster Model for nội dung, you can use the related queries section in Google Trends to lớn generate ideas for cluster topics. 

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Optimize Your Local SEO Strategy 

Because Google Trends can be refined to filter for specific locations và subregions, you can use it lớn discover local trends to refine your local SEO strategy.

For example, if you live sầu in a coastal town & run a small graphics company, finding that a search term like “horseshoe crab” has jumped in popularity can inkhung the imagery of the next business biểu tượng logo you thiết kế.

One key point is that nearly all competitive marketers are utilizing the same keywords breadcrumbs from Google Trends that you are, so taking the local searches & turning them into innovative usage often means getting creative sầu with long-tail phrases.

Continuing with the “maranhỏ bé training” example from above sầu, you might be surprised to lớn see which metropolitung areas carry the highest Google searches — something that would be incredibly helpful when outlining a regional SEO strategy.

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Enhance Your Video SEO Strategy 

Maybe your company wants to lớn post a video tutorial on how lớn use one of its products or services, and you need khổng lồ know what people search for around that topic. When you want your đoạn Clip posts lớn rank, using Google Trends to spot top or rising video clip topics allows you khổng lồ write titles và descriptions that are more in line with what people put in the tìm kiếm box. 

You can vị this by switching your keywords search from the basic website tìm kiếm button to the YouTube tìm kiếm button. You will get instant access to what people are searching for concerning your video’s topic, which you can use khổng lồ tailor your content & tags effectively.

Take the keywords “home page DIY.” When selecting “YouTube Search” from the far-right drop-down menu, you’ll be able khổng lồ see when people are searching for that term the most. If you’re planning to launch trang chính DIY nội dung, it looks like you’d want to lớn time it around the kết thúc of March & early April. 

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Get More Insights Into lớn Your Website Keywords

With Google Trends at your fingertips, you certainly don’t have khổng lồ be an SEO expert to produce on-page SEO. The keyword metrics you can find there, coupled with keyword tools from zerovn.net designed to lớn tailor your nội dung to lớn existing trends, means you never have to lớn write blind or hope that your nội dung will resonate.

zerovn.net can help you organize all facets of the Google Trends data you find & help you turn tìm kiếm queries into SEO success.

Google Trends Related Topics: FAQs

Is There a Google Trends API?

There is no publicly available Google Trends API; however, Google does allow two samples of datasets to lớn be accessed, including real-time data from the past week và non-real-time data that goes back as far as 2004.

What Are the Trending Searches on Google?

The trending searches on Google will change from day to day, but the current trending searches can be viewed on Google Trends. Results can be filtered by country, so you can see how trends change worldwide and what the top trends are in your trang chủ country.

What Are the Top 10 Google Searches?

The Google Trends page features 10 recently trending Google searches. One day, a popular Google tìm kiếm might be Taylor Swift, & the next day, it could be a new trading breakout.

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You can also explore the top trends of the current year và each previous year. For example, in 2020, popular Google searches included events like the coronavi khuẩn pandemic (COVID-19) & famous people like Tom Hanks & Kobe Bryant.

Google Trends is a useful keywords research tool & provides you with a host of insights to strengthen your kinh doanh strategy. If you want more help with keyword research, in addition to other keywords research tools, be sure khổng lồ take advantage of all that Google Trends has to offer!