Keyword tool pricing, cost & reviews

Doing great keywords retìm kiếm is lượt thích being a fisherman. Reeling in the big profits takes knowledge, a Speevì, & a thermos.

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Whether you lượt thích it or not, từ khoá retìm kiếm is at the core of pay-per-cliông chồng marketing và SEO practices. If you aren’t bidding or using the right từ khóa, short- or long-tail, then you could be selling yourself short on your potential success.

And wouldn’t you rather reel in a big whale shark instead of a few sardines? (You can obviously tell I don’t know my fish very well.)

See, doing good từ khoá retìm kiếm is lượt thích being a seasoned fisherman, casting his net at the right place, at the right time. So whether you’re looking to lớn patch up the holes in your current từ khóa selection net, or expand the kích thước of it, consider this article a potential algal bloom of profits.

By now you should know that the AdWords Keyword Tool is no longer available – Google has folded the tool into Keyword Planner, a combination of the old keyword tool và the Traffic Estimator. Now, you need an Google Ads (formerly known as AdWords) tài khoản to get keywords suggestions from Google. But Google is far from the only từ khóa game in town.

The 8 Best Keyword Research Tools

In this article, we’ll look at my eight favorite keyword retìm kiếm tools, plus some fancy tricks you can use to lớn get a wooden peg leg up on your competition. Some are miễn phí, & some are not (but well worth the money).


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This keywords retìm kiếm tool gives you 30 searches for không tính phí, after that you’ll have sầu lớn sign up for their zerovn.net Advisor to use it additionally.

Hidden bonus? You get a free 7-day trial on top of the 30 không lấy phí searches you already did!

2. Soovle (free)

If you have multiple channels you wish khổng lồ vị keywords research for và want khổng lồ sound like an idiot explaining the pronunciation of this tool khổng lồ your watercooler buddies, then Soovle is a perfect fit.

Soovle allows you khổng lồ explore the most typed in keywords on multiple search engines based on the từ khoá root you give sầu it. It even includes Amazon and eBay.

Not only is it a great keywords research tool khổng lồ use, but it’s also a great brainstormer as you can slowly start typing in your ideas and allow it to auto-generate its own ideas.

I would’ve sầu never thought lớn điện thoại tư vấn a bounce house an inflatable castle, but now I vày :)


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4. Serpstat ($19)

Serpstat is an all-in-one SEO platkhung, & từ khoá research is one of its functions. This tool has some unique features that can help you optimize your website and get ahead of your competitors’ sites as well.

Unlike similar tools, Serpstat is a page-oriented platform for in-depth competitive analysis. You can find competitors và define missing keyword for a single URL or even entire domains. You can also view historical position data for a range of pages organized by phrase, as well as see which pages have sầu dropped in rank và their rank distribution as a percentage, which is very handy if you want to lớn compare data from two different time periods or observe sầu changes over time based on algorithm updates and other factors.


This tool has advanced filtering options that allow you to lớn phối your own custom parameters & get exactly what you’re looking for. Although Serpstat is primarily intended for SEO, you can retìm kiếm PPC từ khóa using the tool & nội dung marketers may find the tìm kiếm questions feature quite helpful, making it a solid, cost-effective all-rounder.

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5. Search Term/Query Reports (free-ish)

Now even though you won’t be expanding your từ khoá net by using tìm kiếm query report mining, you’ll at least be improving your Google Ads or Bing Ads account by patching up holes.

One comtháng thing I notice in PPC accounts is the lack of attention and detail in which the tài khoản owner or previous agency allows one or a couple of từ khóa to be the “catch all” for everything. A comtháng example would be khổng lồ have the từ khoá +bounce +house or “bounce house” & leave it at that.

The only problem is that you can’t possibly laser-target every ad to lớn the search query, và your landingpage will definitely not be as targeted as it could be either. Not even dynamic keyword insertion (DKI) would help, because who wants lớn cliông chồng on an ad with the headline of just “Bounce House”? Let’s just say it gets tricky, & you’re a little lazy if that’s all you vì.

The tìm kiếm term/query report is a PPC report that shows you what tìm kiếm terms have sầu actually triggered your ads based on the current keywords you’re bidding on. So it won’t expand your reach since your ads are already showing for those terms, but it will help you improve sầu your unique scores & granularity within your account.

Here’s how khổng lồ access the tìm kiếm term report in Google Ads:


6. Google Keyword Planner (free)

Duuuhhh...of course this is on the danh sách.

The Google Keyword Planner is sometimes regarded as the altrộn & omega of keywords retìm kiếm tools. You must have an AdWords account khổng lồ access it, & that doesn’t mean you have lớn pay anything to lớn use it, it’s still free.

The Google Keyword Planner will show you some pretty neat stats lượt thích average monthly searches, competition level (high, medium, or low), the average cost per clichồng, & more.

It doesn’t give sầu you exact keyword suggestions but it actually takes it a step further và suggests more synonyms và variations than many other tools available.

Is it accurate? Sort of. I always tell people lớn take the suggested keyword stats with a grain of salternative text.

Here’s how to find it. Log in in khổng lồ your Google Ads tài khoản & go to the Tools và Analysis tab:


After that, all you have to vày is locate the keyword và read what they’ve sầu got. That’s it!

Two caveats for this method:

Your competitors might not be using the best keywordsYour competitors might not have meta từ khoá enabled (since Google doesn’t include meta keyword data in its tìm kiếm algorithm anymore)

8. Google Ads Display Planner (free)

Google Ads" Display Planner tool isn"t solely a keywords tool, but it does offer a great khuyến mãi of functionality that could be invaluable to marketers of all stripes.

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The Display Planner tool replaced the YouTube Keyword Tool in 2014, và can be accessed from the Tools section of your Google Ads trương mục. Although it"s a little more involved than entering a keywords inkhổng lồ the YouTube Keyword Tool, the Display Planner offers some great functionality for making the most of Display campaigns, including keyword-driven Clip ad campaigns on YouTube. The Display Planner also offers precious insights into lớn the demographics & interests of your audiences, allowing you to create highly tailored Display campaigns.


Chuyên mục: Công cụ tìm kiếm