Keywords: top free keyword search & tracking tools


You may have sầu heard keywords are an essential part of any SEO strategy: they are. Without the right keyword on your site, people won’t find you while searching the web.

But there’s a lot more to từ khoá strategy than figuring out what people are searching for. It means choosing the right từ khoá for your business, determining which ones you’ll be able khổng lồ rank for, & a whole lot more.

If you’re an SEO newbie, understanding keyword strategy can be overwhelming. But in this ultimate guide lớn từ khóa, I’ll give sầu you all the info you need lớn get started.

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What Are Keywords?

Keywords are what people type inlớn a tìm kiếm engine when they’re looking for something online. The term “keyword” is kind of misleading because a keyword doesn’t have sầu lớn be just one word. For example, if I’m looking for a new Chinese restaurant khổng lồ try out, I might type in:

Chinese restaurants near mebest Chinese restaurants in ChicagoChinese restaurant recommendations

Each of those phrases is a keywords. Of course, if you own a Chinese restaurant, you might want lớn figure out how lớn get your trang web to lớn the top of the tìm kiếm engine results page (SERP) when someone types those in. This is where a keywords strategy comes in.

What Are Some Affordable and Free Keyword Tools?

We’ve already talked about how khổng lồ use Ubersuggest, but there are lots of other keyword retìm kiếm tools. Here are a few of the best ones:

Google AdWords: A Good Free Option

Google’s Keyword Planner gives you search volume và competition feedbachồng for different từ khóa. It’s không tính tiền to use, although you’ll have khổng lồ jump through a few hoops lớn access it without creating a Google ad chiến dịch, such as clicking “switch to lớn expert.” Here’s what you get when you search for “SEO consulting:”


As you can see, you get some info about the tìm kiếm volume, the amount of competition, & what people are paying for the keywords on Google AdWords. Besides the Keyword Planner, you should also check out Google’s other không lấy phí tools like Google Trends, Search Console, và Google Analytics when building your SEO strategy.


My SEO dashboard tool Ubersuggest has a miễn phí account màn chơi and gives you access lớn most of the keyword data we offer. I go inlớn detail inkhổng lồ how to lớn look for keyword on Ubersuggest below.

Moz and SEMrush: More Detailed Info and a “Freemium” Model

There are also paid từ khoá tools you can use, lượt thích Moz, SEMrush, & AHrefs. These tools are more expensive sầu than Ubersuggest, but Moz offers a limited không lấy phí version.

Both Moz and SEMRush have miễn phí trial periods. Here’s what Moz’s từ khoá tool, Keyword Explorer, looks like after you’ve sầu typed in SEO tools:


Like Ubersuggest, Moz’s tool gives you a các mục of suggested keywords and currently ranking nội dung. You also have sầu a range for the monthly search volume, a “difficulty” score from 0-100, information on the organic click-through rate (how many people are clicking on the non-advertising results), và a “priority” score from 0-100.

The priority score is a combination of all the other metrics và is the most crucial score. A high priority score means you’re likely lớn be able lớn rank on this keyword.

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How To Select Keywords for a Website

Step One: Review the Pages on Your Website

Before doing any từ khoá retìm kiếm, you need to look at all the pages on your trang web. Put relevant từ khóa on most of the critical pages on the site. Later, I’ll talk about where you should insert the keyword on each page. Most websites have a similar structure: homepage, “About Us” page, contact page, etc.

If you have a large site, consider making a spreadsheet listing all the different pages so you can keep track of what you’ve improved. If your website has a blog, you shouldn’t write blog posts & optimize them for keywords later.

Instead, vì it the other way around: use keywords retìm kiếm tools to give you ideas for new blog post topics. But if you already have sầu blog posts on your site that aren’t keyword optimized, you can và should go baông chồng to lớn optimize them.

Step Two: Choose a Keyword Retìm kiếm Tool

The next step is khổng lồ choose a từ khoá retìm kiếm tool. Keyword research tools give sầu you useful data to lớn help you choose the best từ khóa.

In the next section of this article, I’ll talk more about some of the từ khóa retìm kiếm tools out there. For now, I’ll give sầu you some examples using my tool, Ubersuggest.

Step Three: Research Your Keywords

Brainstorm a few từ khóa that are relevant lớn your product or service. If you’re optimizing blog posts, think of some that are relevant to lớn the topic of the post you’re looking at. Then, enter the từ khóa into your từ khoá tool, & choose the language & region you’re interested in.

Here’s what you’ll get after you hit the “Search” button:


Step Four: Look at the Metrics

Next, you need lớn interpret the data your từ khoá tool gives you. The “tìm kiếm volume” is the average number of searches per month for your keyword:

“SEO difficulty” và “paid difficulty” scores range from 0-100. Lower scores mean the keyword is easier to lớn rank for, while higher ones mean it’s more difficult:


The average cost-per-cliông xã (CPC) is the amount you need to lớn pay Google for each clichồng if you want lớn run an ad in Google search. Keywords with higher CPC are usually more valuable.

The next section on Ubersuggest gives you some information about the webpages currently ranking in the trang đầu. You can see the number of backliên kết they have & their domain name scores.

In the following section, there’s detailed information about the keywords. You can see the search volume over time, the number of people clicking on organic and paid search results, and the searchers’ age ranges.


Next, you’ll find some ideas for other similar keyword.


In the last section, you can see some content pieces that are ranking for this từ khoá và being shared on social truyền thông. You can use this khổng lồ get inspiration for your content.


Step Five: Choose Your Keywords

Now that you’ve seen the metrics, you can get an idea of whether a keywords is good to lớn use or not. Ideally, you’ll want khổng lồ go for từ khóa with a combination of the following:

High tìm kiếm volumeLow SEO difficulty/paid difficultyLow competition (that is, your competition has few backliên kết and low domain scores)

Think about your audience when looking for từ khoá, though. If a particular từ khoá doesn’t make sense (e.g., it’s misspelled, awkward, or irrelevant), you might not want to lớn use it—even if the metrics look good.

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You don’t want lớn lead people lớn your site if they aren’t interested in your hàng hóa or service. This might lead khổng lồ a higher bounce rate, meaning people clicking on your site & leaving right away. A high bounce rate is bad for business và may be bad for SEO as well.

How lớn Traông xã Your Website’s Keyword Success

Once you’ve sầu added từ khóa to lớn your website, how can you tell if your SEO efforts are paying off?

You’ll want to lớn trachồng your performance on each of your target từ khóa to see how you’re doing và if you need lớn change anything.

SEO tools can help you vị this. Ubersuggest gives you a lot of information about your website’s performance in the tìm kiếm engine results:

Chuyên mục: Công cụ tìm kiếm

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