Unless you have sầu a huge advertising budget, paying for Facebook Likes is nowhere near as valuable as it was five sầu years ago. After all, organic reach on Facebook is pretty much dead, right?


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However, there is still some marginal value in having a large number of page Likes. If nothing else, Likes serve as a khung of social proof. More likes make you appear popular to lớn people who are just discovering your brand. And having more followers gives you a small bit of organic reach.

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If you manage a Facebook business page & run Facebook ads, kiểm tra it out: I"ve sầu stumbled across a weird haông chồng that allows you to invite real people who have sầu engaged with your content lớn Like your page – and you don"t have sầu to lớn pay a penny. So far, I give sầu the results a big thumbs up.


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Facebook"s "Hidden" Invite Button

Before going further, I want to lớn be clear. I don"t know if this Invite Button is a hidden feature or something that Facebook is testing in beta. This doesn"t seem khổng lồ be available on every Facebook account so you may or may not have it.

Also, what I"ll be discussing isn"t the invite option Facebook has given us for years ("Invite friends lớn lượt thích this page"). With that option you"re limited to only inviting your friends.

No, the hidden Invite button I"ve sầu found is completely different. It opens you up to reach a new và much bigger audience beyond the people who have sầu already Liked your page.

To find out if your trương mục has access to lớn this Invite button, go to lớn your Facebook Page or the Facebook app (only the regular Facebook phầm mềm, not the Facebook Pages Manager App, which doesn"t appear to lớn have sầu this feature).


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Click on the people who engaged with your post. You"ll see three types of buttons:

Invite – This is the new button I haven"t seen before. Clicking on this will invite the person who engaged with your post to lớn Like your page.Liked – These are the people who have Liked your page already.Invited – These are the people who you have sent an invitation, but haven"t yet accepted. 

Limitations of the New Button

There is a limit lớn the number of invitations you can send per day. It seems khổng lồ be somewhere between 500 and 1,000.

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Once you"ve hit your limit, Facebook will tell you as much. Cheông chồng back in a day or two khổng lồ see if you can start inviting more people who have sầu engaged with your posts.

Also, the Invite button seems to come & go a bit randomly. Weirdly, it doesn"t appear every time. Sometimes it does, sometimes it doesn"t.

The Results?

Generally, I’ve been seeing an acceptance rate between 15 và 20 percent. That"s ridiculously high.

But it makes sense. You’re targeting people who have expressed an interest in your page already by liking your updates. I use remarketing so people who aren’t connected to lớn me on Facebook will see my ads.

Over the past couple of weeks, I"ve added nearly 1,000 fans using this Invite button. It isn"t spam! You"re adding them organically.


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What"s super funny is people have sầu even sent thank you notes. They feel honored that I invited them lớn my page!

Thumbs Up!

I definitely like the conversion rate – 1 in 5 people I invite khổng lồ engage over up liking my page. And you can"t beat the price.

When you run a paid Like campaign, you don"t know for sure who is going to over up Liking your page. It could just be some random person who doesn"t even have sầu interest in your hàng hóa or service. Totally worthless.

However, with this Invite button, you know people have sầu engaged with your nội dung so they"re more likely lớn Like. Hopefully you can keep biasing them positively toward your br& và turn them from bạn to customer.

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Want more tips khổng lồ increase your organic Facebook reach?

Check out my new post on Hacking Facebook"s Newsfeed Algorithm, with my five sầu best tips for getting your organic reach back.


Chuyên mục: Kinh doanh online