Webmaster tools

Google Webmaster Tools is the primary mechanism for Google lớn communicate with webmasters & helps alert you about issues with your site. This guide will walk you through the various GWT features, và what actionable data can be found within.


Please note: there is now a more up-to-date version of this guide – Google Search Console: a Complete Overview – published in May 2016.

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Google Webmaster Tools (GWT) is the primary mechanism for Google lớn communicate with webmasters. Google Webmaster Tools helps you lớn identify issues with your site và can even let you know if it has been infected with malware (not something you ever want to see, but if you haven’t spotted it yourself, or had one of your users tweet at you to let you know, it’s invaluable).

And the best part? It’s absolutely free. If you don’t have sầu a GWT account, then you need to lớn go get one now.


This guide to lớn Google Webmaster Tools will walk you through the various features of this tool, và give sầu you insight inlớn what actionable data can be found within. (For more in-depth help, go lớn Google’s Webmaster Help.)

Verification

Before you can access any data on your site, you have sầu to lớn prove that you’re an authorized representative of the site. This is done through a process of verification.

There are five sầu main methods of verification currently in place for GWT. There’s no real preference as to lớn which method you use, although the first two tend lớn be the most commonly used as they’ve been around for longer.

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Here you can see a danh mục of all authorized users on the account, & their level of authorization. A new user can be added here if needs be.

Owners have sầu permission to lớn access every tòa tháp on the site.

Users with “Full” permission can vì chưng everything except add users, link a GA account, và inkhung Google of a change of address.

Users with “Restricted” permission have the same restrictions as those with “Full” permission plus the following: they only have viewing capabilities on configuration data, cannot submit sitemaps or request URL removals, cannot submit URLs, cannot submit reconsideration requests, and only have the capability khổng lồ view crawl errors and malware notifications (they can’t mark any of them as fixed).

Verification Details

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Here is where GWT will inform you of issues with your title and mô tả tìm kiếm tags. As titles and descriptions should be chất lượng for each page và should be within certain character length ranges, this section points out where you have issues that can and should be corrected.

For example, if all of your tag pages have the same description, then you aren’t telling the tìm kiếm engines much about what is on those pages.

Clicking through on any of these errors will give you a more descriptive overview of the error and will also give you a list of pages where the error was detected.

Sitelinks

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Whenever Google determines that your site is an authority for a particular keyword they’ll show a collection of link below the main liên kết, pointing to what they believe sầu to lớn be the most important liên kết on that page. From time to time they’ll show a liên kết that you don’t particularly want to lớn be surfaced, & this is where you’ll correct that issue.

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While you can’t specify the actual pages that you want lớn display in the siteliên kết (that would be far too open khổng lồ abuse), you can specify which pages you want removed. Simply enter the URL of the page with the sitelink (not always just the homepage), and then type in the URL of the sitelinks that you want khổng lồ be removed.

cảnh báo that the erroneous URL may then precluded from displaying in the sitelink for a certain period of time, but may return at some point in the future (any time after 90 days from your last visit to the sitelinks page) if it still appears lớn be an important liên kết on that page, so you may want to periodically Đánh Giá your sitelink. Also note that Google has now placed a limit of 100 on the number of demotions you can have active sầu for a particular site.

Search Traffic

Search Queries

Here you can get an overview of the top từ khóa that returned a page from your site in the tìm kiếm results. cảnh báo the data shown here is collected in a slightly different way from your analytics platsize, including GA, so don’t expect the number khổng lồ exactly tally.

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What this does is give you an idea of the top traffic-driving keywords for your site, the number of impressions & clicks, và therefore the click-through rate (CTR), và the average position that your page was ranking for that particular query.

You can also view the same data by page rather than by từ khóa. This shows you the top traffic-generating pages on your site, & perhaps helps you identify those that you should concentrate on optimizing, as a high traffic generator in 11th position would be a much higher traffic generator in eighth.

Links lớn Your Site

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This section identifies the domains that liên kết to lớn you the most, along with your most-linked-to lớn content. While you most likely won’t see every links that Google’s found for your site, you will see more than if you went to google.com and performed a tìm kiếm for “link:yoursite.com.”

Internal Links

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Here you can see the top 1,000 pages on your site sorted by the number of internal links khổng lồ those pages. If you have a small number of pages on your site, you can reverse the sort order by clicking on the Links header.

Any pages that show zero internal links have been orphaned và should either be linked khổng lồ from somewhere on your site, or redirected khổng lồ an appropriate page if they’re old legacy pages.

Manual Actions

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Here’s where Google will insize you of any site-wide or section/page specific manual penalties that they’ve applied lớn your site.

Google Index

Index Status

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The Index Status allows you to lớn traông chồng the status of your site within the Google index. How many pages are they showing as being indexed? Are there any worrying trends? Have you accidentally blocked large sections of your site from Googlebot? This is a great place khổng lồ get the answers khổng lồ those questions and more.

Content Keywords

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This section displays the most comtháng keywords found by the Google crawler as it navigated your site. One thing to keep an eye on here is if you see unexpected, unrelated từ khoá showing up, that’s usually an indication that your site may have sầu been hacked and hidden keywords have sầu been injected inlớn your pages.

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Remove sầu URLs

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If you receive sầu a cease & desist letter from an attorney demanding that you remove sầu a page from your site, if you accidentally break a news embargo, or release an obituary while the person is still breathing, you’ll most likely want khổng lồ get that page out of Google as soon as possible.

The first step is khổng lồ either remove the page itself or 301 it elsewhere so that it can’t be crawled and indexed. This prevents users and crawlers from getting khổng lồ it, but the URL will still be in the index, & the page can still be found in the cađậy. That’s where this tool comes in.

Enter the URL that you want lớn remove sầu, cliông chồng continue, then select whether you want it removed from the search results & the cađậy, just from the cabịt or if you want an entire directory removed. Clicking Submit Request adds it to lớn the removal queue. Typically this request will be processed in two khổng lồ 12 hours.

Crawl

Site Errors

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Here’s where you find out about the errors that Google has detected when crawling your site over the past 90 days. This is an invaluable tool as it can absolutely help you identify a variety of issues on your site, from server errors to missing pages, & errors in between.

GWT shows you the number of errors, lists the pages, và shows a graph of your count over time for that particular error so you can see whether it’s been a gradual change or a more sudden occurrence (perhaps a code push caused unforeseen errors with a section of the site that no one noticed).

This section should be a frequent port of Gọi, as you keep an eye out for any new issues that could be impacting the crawling of your site. If your site has either a điện thoại presence or is in Google News, you will see tabs dedicated lớn any crawl errors specific to lớn those products.

Crawl Stats

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The crawl stats section gives you an idea of how fast the crawlers are able to read pages on your site. Spikes are to be expected here, but if you see a sustained drop in pages crawled, or a sustained spike in time spent downloading a page, or in the size of a page, then that’s an indication that you should take a look and see what’s changed on your site – perhaps you added a new partner module that’s created a bigger than expected addition to the footprint on your site.

Fetch as Google

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Here is where you can basically view your pages as Google sees them. They’ll return the HTTP response, the date & time, and the HTML code, including the first 100kb of visible text on the page.

This is a great way of verifying that the Google crawler sees the page as you expect it lớn (rethành viên the crawler is supposed to lớn see the same page as the user would see), and that there are no externally injected hidden liên kết on the page.

If the page looks how you expect it lớn, then you can submit it lớn the index. You are allowed 500 fetches/submissions a week, and 10 linked page submissions per week (submitting a page & all pages linked from it at the same time).

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Blocked URLs

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This section is the place lớn thử nghiệm out your current robots.txt against any pages on your site to lớn verify whether they can be crawled or not. You can also chạy thử out modifications to your robots.txt to see whether they’d work as you anticipate against various pages on your site.

Sitemaps

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Here’s where you can access all of the information about the sitemaps that GWT has been informed of. To chạy thử a sitemap, click the add/demo sitemaps button, & GWT will insize you if the sitemap appears lớn be valid. If it is, then simply add the sitebản đồ using the same procedure, except clicking the add sitemaps button.

lưu ý that the default view here is to lớn only show the sitemaps that you have sầu added. To view those that have sầu been added by other authorized users on the tài khoản click the “all” tab.

The page shows you the sitemaps that you’ve sầu submitted, the number of pages they found in each, & the number of those pages that they’ve indexed. You can also see quite clearly if there are any issues that they’ve detected within your sitemaps. Simply click on the warnings hyperliên kết to view them all.

URL Parameters

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With the introduction & use of canonical tags, this feature isn’t used as much as it used khổng lồ be. What it does is that it allows you lớn specify URL query string parameters that shouldn’t be considered when examining URLs on the site khổng lồ determine quality URLs.

For example, if you had a tracking parameter that you use for a particular campaign, then the page is obviously the exact same page as when it’s reached without the tracking parameter. Entering the tracking parameter in here tells Google that they should ignore the tracking parameter when looking at the URL.

Security Issues

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If Google has detected any malware or other security issues on your site, this is where they’ll các mục it out (it will also appear in the messages section). If you see a page here you’ll want to lớn get it fixed as soon as possible và click on the “Request a Review” button that will be displayed here.

Other Resources

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This section contains liên kết khổng lồ tools that are outside of GWT, but are of interest to webmasters, such as the Structured Data Testing tool, which enables webmasters lớn test their schema implementations, the Structured Data Markup Helper, và others.

Labs

The labs section contains functionality that’s in testing mode. When it’s deemed lớn be “ready for prime time” it will be promoted to lớn the regular sections of GWT, or it may just vanish if it’s determined khổng lồ not be useful.

Author Stats

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With the big push lớn tie up bylines khổng lồ Google+ accounts, this tool allows you khổng lồ see data for pages which you are the author for, so you’d need khổng lồ be logged inkhổng lồ an trương mục in GWT that you’ve previously phối up as an author.

Instant Previews

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This tool allows you khổng lồ see how your site looks using Google’s Instant PReview feature (the view of your site that can be seen in the tìm kiếm results when you mouse over the double arrows that show up next to lớn a result).

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Bing Webmaster Tools

Now that you’re up khổng lồ speed on Google Webmaster Tools, don’t forget about another tìm kiếm engine offering a không tính phí toolphối to lớn webmasters that you should also be using: Bing. See Bing Webmaster Tools: An Overview for a complete guide.


Chuyên mục: Công cụ tìm kiếm