Free Keyword Research Tool From Wordtracker (or, in plain English, I"m the guy responsible for ensuring that every blog post we publish is EPIC).

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Shows how many different websites are linking khổng lồ this piece of content. As a general rule, the more websites liên kết to you, the higher you rank in Google.

Shows estimated monthly tìm kiếm traffic to lớn this article according khổng lồ data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

Google Keyword Plannerused to lớn be great for this. You could enter any ‘seed’ từ khoá & see tons of keywords suggestions, plus tìm kiếm volumes.


But Google has since restricted these numbers to lớn ranges.


One solution is lớn use a tool like’ Keywords Explorerthatshows actual search volumes and tons of other SEO metrics.

But what if you’re starting out and can’t justify paying for any SEO tools?

Here are some không tính phí từ khóa tools khổng lồ help kickstart your SEO with zero investment:

Let’s delve sầu deeper inkhổng lồ each of thesetools.


This article is a part ofthe
Beginner’s Guide to lớn Keyword Research

1. Google Trends

Google Trends visualizes the relative sầu tìm kiếm popularity of a keyword overtime.

For example, if we look at the term “costumes” for the past five years, we see that popularity spikes every October.


This is because of Halloween.

But how is this useful for keyword research?

For starters, it can help you plan your nội dung calendar. Let’s assume you sell costumes online. Publishing or republishing a list of the “10 Scariest Halloween Costumes for 20XX” each September/October makes perfect sense.

Here’s a less obvious example:


Interest in “iPhone specs” peaks every September when Apple launches a new iPhone.

If you run a tech blog, it would make sense to update và republish any related posts every September.

Going beyond nội dung calendars, Trends can also help avoid targeting the wrong keywords.

Take a look at thesetwo:


If you could only create nội dung for one of these từ khoá, which would you choose? It’d be the one with the highest tìm kiếm volume, right?

Not so fast, because tìm kiếm volumes areaverages taken across many months oryears.

If we kiểm tra data for the past 12 months only in Google Trends, we see that searches for“táo watch series 5” recently overtook those for “táo watch series 3.”


So if you were running an ecommerce store and had lớn prioritize one of these từ khoá, it would almost certainly be “táo bị cắn dở watch series 5.”

After all, searches for the Series 3 are only going to decrease as time goeson.

Further reading

2. Keyword Generator

Keyword Generator finds up to lớn 150 từ khóa ideas for any seed từ khóa.

For example, if we search for “bitcoin,” we get one hundred keywords ideas containing that word along with their estimated monthly tìm kiếm volumes.

We also see a list of 50 question-type queries.

For the first ten keyword on each menu, we also show the Keyword Difficulty (KD)score. This is a number between 0–100 that estimates ranking difficulty. Generally speaking, the higher it is, the more backliên kết you’ll need torank.

Keyword Difficulty (KD) doesn’t take anything else into lớn trương mục besides backliên kết. It’s important to take content chất lượng, search intent, & website authority inkhổng lồ account when assessing ranking difficulty. Learn more in this post.

cảnh báo that tìm kiếm volumes and KD scores are relative khổng lồ the chosen country, which is the United States by mặc định.

If you’re looking to lớn rank elsewhere, just choose from one of the 170+ countries from the dropdown.

You can also use the Keyword Generator to lớn find keywords ideas for Bing, YouTube, và Amazon. Just switch the search engine at the top of thepage.

Keyword Generator is not the only free SEO tool by You can find more tools here.

3. Keyword Sheeter

Keyword Sheeter pulls thousands of autocompletesuggestions from Google.

To get started, enter one or more seed từ khóa và cliông chồng “Sheet từ khóa.”


If you want to lớn generate a lot of keyword ideas fast, this is the tool for you. It pulls around 1,000 ideas per minute, & you can export the results for không tính phí in oneclichồng.

The only downside to lớn Keyword Sheeter is that it’s quitebasic.

It doesn’t show tìm kiếm volumes or trends data, & it doesn’t group keywords as Keyword Planner does.

But it does have one other notable feature: positive& negative sầu filters.

The easiest way to lớn explain how this works is khổng lồ show an example. So let’s add “how” to the positive filter.


Now it only shows queries that contain the word “how”—i.e., informationalkeywords that might make for good blogposts.

The negativefilter does the opposite and excludes queries containing certain words.

This is useful for eliminating anything irrelevant. For example, if you run a tech blog and scrape results for “táo,” then you probably only want khổng lồ see keywords relating khổng lồ Apple the company, not thefruit.

So you could exclude từ khóa lượt thích “pie,” “crumble,” “fruit,” & “cider.”


Do you want even more từ khóa ideas?

Try the Phrase matchreport in’ Keywords Explorer.

Keywords Explorer> enter seed từ khoá > Phrase match


Keywords Explorer doesn’t just pull more từ khoá ideas. It also shows SEO metricslượt thích monthly tìm kiếm volume and Keyword Difficulty (KD).

4. Answer the Public

Answer the Public finds questions, prepositions, comparisons, alphabeticals, & related searches.

Confused? Let’s tackle each of these one-by-one.

We’ll start by entering a “seed” keyword—let’s stiông chồng with “protein powder.”


The first thing you’ll see are questions.

These are tìm kiếm queries containing who, what, why, where, how, which, when, are, andis.


whatprotein powder tastes best?howprotein powder ismadeareprotein powders fattening?whendoes protein powder expire?

You’ll see a visualization by default, but you can switch khổng lồ a regular list.


Next up, we have sầu propositions—i.e., for, can, is, near, without, with, và to.

These are tìm kiếm queries that fit the <______>format.


protein powder withoutcarbsprotein powder forweight gainprotein powder isit safe

We then have comparisons—i.e., versus, vs, and, like, or.

Once again, the format is <______>.


protein powder versusmeatprotein powder orchicken breastprotein powder likequest

And finally, we have alphabeticalsand related.

Alphabeticalsare Google autocomplete suggestions.


And related, well, whoknows?

In my experience, the number of suggestions in the related category is almost always ~20. I have no clue how it derives those từ khoá. But it does kichồng back a few gems from time totime.

But where does ATPhường get its datafrom?

As far as we’re aware, that would be Google Keyword Planner and Google autosuggest.

All data is exportable khổng lồ CSV. No need khổng lồ register or login.

Answer the Public gives 160 question-type queries for the phrase “cat.”

If we plug the same seed inkhổng lồ’ Keywords Explorer, we get 626,768 keywords—that’s 3,900x timesmore.


Of course, we’re flexing our big datamuscles here. For most people, Answer the Public has more than enough từ khóa suggestions. But when your site grows bigger, there’s always Keywords Explorer.

5. Keyword Surfer

Keyword Surfer is a free Chrome extension that shows estimated global and monthly search volumes for any query typed inkhổng lồ Google.


Right now, Keyword Surfer shows local tìm kiếm volume estimates for 19 countries. These include the United States, the United Kingdom, Canada, Brazil, France, and Germany.

There’s also an option to lớn turn global search volumes on oroff.


That said, these aren’t true global tìm kiếm volumes. It’s the total sum of searches from the 19 countries currently in their database.

Beyond this, the extension also adds tìm kiếm volume estimates to the autocomplete results:


And shows 10 “similar” keyword in the search results:


The only downside is that there’s no way lớn get search volumes inbulk.

That said, bulk retìm kiếm isn’t the aim of this extension. It’s more for assessing queries as you browse thewebsite.

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6. Keyworddit

Keyworddit is a quality tool that pulls keyword ideas from Reddit. Enter a subreddit, và it’ll mine the titles và comments of threads khổng lồ find up to 500 từ khóa.


This tool is a fantastic starting point if you know little or nothing about aniche.

For example, if you want to lớn start a blog about paleo dieting but know nothing about the topic, pull ideas from /r/paleo.


This tells you that paleo dieters care about things like:

Low carbmeals;Slow cooker recipes;Grass-fed produce;Etc.

It also tells you what kind of language they use lớn describe such things.

Beyond ideas, the tool pulls estimated US monthly tìm kiếm volumes for each từ khoá. That helps give you some idea about the popularity of each subtopic.

To learn more about a từ khóa, hit the “Context” liên kết to pull up the threads in Google that the từ khoá were derived from.


Want lớn find nội dung ideasfast?

7. Google Search Console

Google Search Console helps you traông xã your website’s performance in organic tìm kiếm. This means it shows a lot of data about the keywords that you already rankfor.

For example, take a look at the “Search results” report from our account. It shows the keywords that have sầu sent the most traffic to the Blog over the past three months.


Let’s also toggle the “Average position” and “Average CTR” columns. These show each keyword’s average ranking position và click-through rate.


You can get a lot of useful insights from this report.

For instance, let’s say that you’re getting a lot of traffic from a từ khoá despite ranking in position 3–10. You may want khổng lồ focus on ranking higher for that instead of targeting new keyword.


If your CTR is low despite ranking high, your page may be less than enticing in the search results. You can often fix this by improving your title tagor meta description.

But what about finding new keywords?

Sort the report by CTR from low khổng lồ high. This often uncovers keywords that you’re ranking for but never targeted. If any of these have lots of impressions & a low click-through rate, it could be worth targeting that keyword with a newpage.

For example, we rank in position 8 for “most searched person on Google.”


The page that ranks for this từ khoá is our list of the top 100 Google searches.


This is only a semi-relevant result for this keyword. We may rank higher with a blog post about the most Googled people, not things.

Recommended reading: How to Use Google Search Console to Improve sầu SEO (Beginner’s Guide)

8. Questiondb

Questiondb finds the questions people are asking about a specific topic. It pulls these from a database of 48M questions sourced from Reddit.


There are plans to expand data sources in the future.

Questions are sorted by popularity, but you can also sort by topic. This is a super useful feature because it also groups questions together.

For instance, let’s search for “protein powder” và sort by topic. All questions about vegan protein powder are now grouped together.


Same goes for those about kekhổng lồ protein powders:

This is useful when writing blog posts, as it helps you understvà which questions lớn answer.

Speaking of answers, if you check the box to “Show source links,” a clickable links appears next to lớn each question. This takes you lớn the thread itself.


If you browse the comments, you can often find answers fast, which speeds up content research.

All questions are exportable to lớn CSV at the touch of a button.

9. Bulk Keyword Generator

Bulk Keyword Generator is a từ khoá retìm kiếm tool for local SEO. It generates từ khóa based on industry type.

To start, follow step 1 and choose a business type from the dropdown.


You will then see a menu of keyword relevant to the services or products youoffer.

For example, let’s mix “plumber” as the business type. We see queries lượt thích hot water installation, gas installation, drain cleaning, and drain relining.


Now, most businesses that offer these services will mention so on their trang web. But many fail khổng lồ create or optimize individual pages for these service-type queries.

To illustrate, take a look at this plumbing company’s homepage:


It states that they offer drain relining services, yet they don’t have sầu a page about this service. As a result, they’re outranked by those thatdo.


In step 2, the tool appends the chosen services with locations (e.g., London).


However, this isn’t particularly useful because it doesn’t reflect the way people actually search.

For instance, most Londoners wouldn’t tìm kiếm for “drain relining services in London.” They’d tìm kiếm for “drain relining” or “drain relining services.” Google serves local results either way, và the latter is quicker.


This is also why there’s often little or no volume for such terms in tools lượt thích’ Keywords Explorer.


So here’s a smarter idea:

Copy a handful of service-type từ khóa from the tool that apply khổng lồ your business;Paste the raw danh mục inkhổng lồ Google Keyword Planner;Set the location khổng lồ a relevant thành phố orarea.

For example, let’s type “drain relining” into lớn Keyword Planner và set the location khổng lồ Nottingham. There are 10–100 monthly searches.


10. Google

Google is perhaps themost powerful keywords retìm kiếm tool on the planet.

There’s the autocomplete feature for generating an almost infinite number of từ khoá ideas. But that’s only the tip of the iceberg when it comes to lớn using Google for từ khóa retìm kiếm.

For starters, take notice of the “People also ask” box that shows up for some searches.


These are questions that Google knows searchers are asking và want lớn know the answers khổng lồ.

And here’s a quicktrick:

Cliông chồng on any of these questions, and Google will loadmore.


Keep doing this, & you can generate an almost infinite các mục of questions people are asking.

But Google’s use as a keywords retìm kiếm tool doesn’t endthere.

Let’s say that there’s a keywords you want lớn rank for. There are a lot of factors at play when it comes to SEO, but one thing is certain:

If you want khổng lồ rank, then your content needsto align with tìm kiếm intent.

In other words, don’t try to rank a gym homepage for a query lượt thích, “how to lớn chiến bại weight?”

People who perkhung that search aren’t in buyingmode. They’re in learningmode.

Google is your best friend when it comes to lớn understanding tìm kiếm intent. Just look at the tìm kiếm results & the presence of SERP. features.

For example, imagine that we’re an tin nhắn marketing tool and want lớn rank for “gmail marketing.”

Looking at the search results for that query, we notice two things:

First, there’s a featured snippet.


This is almost always a sign of informationalintent. Searchers are in learning mode and want to see blog posts và guides, not hàng hóa pages.

Second, there are quite a few beginner’s guides.


That tells us that most searchers are gmail marketing noobs who want to lớn learn the absolute basics of gmail marketing.

So, that’s what we should create if we want to rank for this keywords.

Now, if we tìm kiếm for something totally different lượt thích “dress,” we see the opposite:

All the results are ecommerce hàng hóa or category pages, and Google even shows shopping ads.


This tells us the searcher is in buyingmode.

Bottom line? Don’t overlook Google as a keywords research tool. Keyword research is about more than just finding từ khóa. It’s about understanding who is searching for them và what they want tosee.

Free vs. paid từ khóa tools: how bởi vì they compare?

It’s simple: không lấy phí keyword tools are limited compared to paidtools.

That’s not to say that không tính phí tools don’t have their uses. But the number of từ khóa ideas và data they give access khổng lồ will always pale in comparison lớn paidtools.

Because of this, paid tools allow you to goway deeper và do more advanced kinh doanh retìm kiếm.

To illustrate, here’s what happens if we type “protein powder” inlớn’ Keywords Explorer:


123,000+ “phrase match” suggestions from our database of 9.9 billion keyword.

No không tính tiền keywords tool runs on a database thatlarge.

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We also show tons of data points, including:

Estimated monthly tìm kiếm volume;Keyword Difficulty (KD);Clicks;CPC

And everything is searchable, filterable, & returned in seconds.