Google keyword tool: try our free, open keyword tools

In fact, I’ve used the Google Keyword Planner (formerly known as Google Keyword Tool) khổng lồ help grow my site’s organic traffic to 282,762 visits per month:


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And in this guide I’ll show you how to lớn get the most SEO value out of this awesome tool.

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Step #1: Access Google Keyword Planner

Yes, Keyword Planner is a free tool.

But there’s a catch:

In order khổng lồ use the Google Keyword Planner, you NEED to lớn have sầu a Google Ads tài khoản.

If you don’t have an Adwords account already, you can set one up in a few minutes:


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(Just follow the prompts, enter some information about you và your business, & you’re in. Note: You don’t have sầu khổng lồ run an active sầu campaign to use the Keyword Planner. But vì need khổng lồ at least mix up a Google Adwords campaign).

Next, login to your Google Adwords trương mục. Cliông chồng on the wrench inhỏ in the toolbar at the top of the page.


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Then, choose “Keyword Planner”:


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You’ll see two different tools within Keyword Planner: “Discover New Keywords” & “Get tìm kiếm volume & forecasts”.


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When it comes khổng lồ SEO-focused từ khoá research, these two tools are enough lớn generate thousands of potential từ khoá.

To be clear:

This tool is designed with PPC advertisers in mind. So there are a lot of features in the tool (lượt thích keywords bidding features) that won’t be useful if you’re using this tool lớn find từ khoá for SEO.

With that, it’s time for me to lớn show you how to lớn find SEO keyword using each of the tools built into lớn the Google Keyword Planner.

Step #2: Choose Your Tool

There are two main tools inside of the GKPhường.

And now I’m going lớn show you how lớn use these two tools lớn help you create a massive sầu menu of từ khoá for your SEO campaigns.

1. Discover New Keywords

Like the name suggests, this tool is igiảm giá khuyến mãi for finding new keyword.

As you can see, the field above this tool says: “Enter products or services closely related lớn your business”.


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Quiông chồng Note: The value you get from the Keyword Planner is largely based on the information that you enter here. So you want lớn be VERY strategic about what you enter inkhổng lồ this field.

So lớn help you get the most out of this tool, I’ll break down each of the two main options.

Start With Keywords”: These words và phrases that describe your business (for example, “weight loss” or “coffee”). This allows you to access Google’s internal database of từ khóa for different industries.

Pro Tip: You can enter multiple keyword into this field. Just put a comma after each từ khóa và press enter. For example, if you run an ecommerce site that sells cookies, you’d want khổng lồ enter terms lượt thích “gluten không tính tiền desserts” and “low carb cookies” here.


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Start With a Website”: This is designed for Adwords users. But you can sometimes find a few solid từ khoá here using your site’s homepage… or an article from your site.

(More on that later)

Once you’ve entered your information into one (or all three) of the fields, cliông chồng “Get Results”.


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Next, you’ll see the Keywords Results Page. I’ll show you how lớn use that part of the Keyword Planner later in the guide.

For now, let’s dive into lớn the second tool in the GKP: tìm kiếm volume và forecasts.

2. Get tìm kiếm volume và forecasts for your keywords

This feature is only really useful if you already have sầu a long các mục of keywords… and just want khổng lồ check their tìm kiếm volume. In other words, this tool won’t help you generate new từ khoá ideas.

To use it, copy & paste a các mục of keywords into lớn the search field, và hit “Get Started”.


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You’ll also see the same Keywords Results Page you see when you use the “Find new keywords” tool.

The only difference is that a) you only get data on the từ khoá you entered và b) Google will predict how many clicks and impressions you’ll get from the keywords you entered:


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No matter which tool you ultimately used, you over up in the same place: The Keywords Result page.

And now it’s time for me lớn bởi vì a deep dive sầu into lớn how that page works… and how to get the most out of it.

Step #3: Filter and Sort the Results

Now it’s time to lớn filter the các mục of từ khóa down to a smaller list of terms that are best for you.

Both the tools I just described will take you to lớn the “Keywords Results Page”, which looks lượt thích this:


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Here’s a breakdown of the page:

At the top of the page, you’ll notice four targeting options: Locations, Language, Search networks & Date range.


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Here’s what these four things mean:

“Locations”

This is the country (or countries) that you’re marketing to lớn. Simple.

“Language”

This is the language of the từ khóa you want to see information on.

“Locations” và “Language” are automatically mix to lớn target English-speaking people in the United States. If that’s your target audience (in most cases it will be), you can leave sầu these options as-is.

But let’s say you’re based in Germany. You’d want lớn change the Location to “Germany” and choose “German” as the language.

“Search networks”

This is whether or not you want khổng lồ advertise only on Google… or Google và their “search partners”. Search partner sites include other search engines and Google properties (like YouTube).

I recommend leaving this mix to lớn just “Google”.

“Date range”

Leaving this as the mặc định “12 months” is usually fine.

The next important feature of the Keywords Results Page is called “Add Filter”:


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This features gives you a decent amount of filtering options. So let me quickly break down each of the options for you.

Keyword Text

Here’s where you can have the tool ONLY show you keyword that contain a certain word of phrase.

Why would you want to include certain keywords?

Let’s say that you just launched a new line of xanh t-shirts. In that case you’d want to make sure the keywords “xanh t-shirt” appears in all of the từ khóa that the Keyword Planner suggests lớn you.


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Exclude Keywords in My Account

This excludes keywords that you’re already bidding on in Adwords.

Exclude Adult Ideas

Self-explanatory (I hope).

Avg. Monthly Searches

This is helpful for filtering out từ khóa with lots of search volume (after all, these terms tkết thúc to be really competitive). You may also want lớn filter out từ khóa that don’t get that many searches.

For example, let’s say that you get a big danh mục of từ khoá ideas:


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You can cliông chồng on “Avg. Monthly Searches” to lớn sort the results.


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That way, you ONLY see từ khoá with lots of search volume.

You can also bởi the opposite. Click “Avg. Monthly Searches” again & you’ll get a list of low-volume terms:


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Competition

You can have sầu the Google Keyword Planner only show you từ khóa with “Low”, “Medium” or “High” competition.


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This feature trips a lot of people up.

Remember: the Google Keyword Planner is designed 100% for Google Ads… not SEO.

So the “Competition” score here ONLY refers to Adwords competition (not how competitive sầu the keywords is to rank for in Google’s organic search results). So I recommend leaving this blank.

Ad Impression Share

Again, this setting only applies to lớn Adwords. So for the sake of SEO, we can ignore this filter.

Xem thêm: Công Cụ Kiểm Tra Thứ Hạng Từ Khóa Trên Google Nhanh Chóng, Hiệu Quả

Top of Page Bid

This is how much you’d expect lớn pay for your ad khổng lồ appear at the top of the page for that keyword.

(This used to be called “Cost Per Click” or “CPC”)

Top of Page Bid is a proxy indicator of commercial intent. So if you only want to lớn target keywords that potential buyers tìm kiếm for, you can mix this to lớn a certain dollar amount.

As you can see, there are two options “high range” và “low range”.


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I personally phối the “low range” to a few dollars. That way, I can filter out keywords without any commercial intent.


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Organic Impression Share

This is how often your site appears in the organic results for each keywords. (Note: to use this feature you’ll need to lớn connect your Google Search Console Account lớn Google Adwords).

Organic Average Position

Where you rank (on average) for each keywords in Google organic. Again, you’ll need khổng lồ connect to lớn the GSC for this lớn work.

So that’s it for filtering.

The last feature of the Keywords Results Page khổng lồ look out for is called “Broaden Your Search”.

This is a new feature that shows you từ khóa that are somewhat related lớn the terms you typed in.

For example, when you tìm kiếm for “Paleo Diet”, you get this list of suggestions:


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Step #4: Analyze the Keyword Ideas Section

Now that you’ve filtered the results down lớn keyword that are igiảm giá for your business, let’s break down the terms that are left.

Specifically, I’m going to show you how khổng lồ analyze the terms that show up in the “Keyword Ideas” section of the Keyword Planner.


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Here’s what each of the terms in this section mean:

Keyword (by relevance): This is the danh mục of từ khoá that Google considers most relevant lớn the từ khóa or URL you typed inkhổng lồ it.

Avg. monthly searches: Pretty self-explanatory. However, keep in mind that this is range…và not a super-accurate indicator of search volume.

(I’ll show you how to get more accurate search volume data in a minute).

Pro Tip: Watch out for seasonal keyword. That’s because seasonal từ khoá (like “Halloween costumes”) may get 50,000 searches in October và 100 searches in May. But the GKP will say that the term gets “10,000 searches per month”, which is kind of misleading.

Competition: Like I mentioned earlier, “Competition” in the Google Keyword Planner has nothing to lớn do with SEO. Instead, “Competition” is simply the number of advertisers that are bidding on that từ khoá. But it IS useful to lớn see if a keyword has any commercial intent (after all, the more people bid on a keyword, the more potential there is for them khổng lồ become a lead or customer).

Top of Page Bid: This is another great way to form size keyword’s monetization potential. The higher bid here, the more lucrative the traffic tends khổng lồ be.

Step #5: Choose a Keyword

Now that you know how to lớn use all of the tools, features và options within the Google Keyword Planner, it’s time for the last step: finding awesome từ khóa that you can optimize your site’s nội dung around.

This is tricky.

Why? There are LOTS of factors that go into choosing a từ khoá. And it’s more art than science.

That said, I learn best from examples. So I’m going khổng lồ help you choose a keywords from your danh mục by walking you through a quick example.

(For this example I’m going to be using the “Discover new keywords” tool because this is the best way to uncover new từ khóa in the Google Keyword Planner).


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First, you want khổng lồ think of từ khóa that’s somewhat broad…but also describes your product, service or content idea.

For example, let’s say that you run an ecommerce site that sells organic food.

If you wanted to write a blog post about the health benefits of organic coffee, you wouldn’t want to lớn use the keywords “coffee” (too broad) or “health benefits of organic coffee” (too narrow).

But từ khoá lượt thích “organic coffee” would work GREAT.

So pop that từ khoá inlớn the field and cliông chồng “Get Started”.


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And take a look at the keyword that come up:


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So: how bởi vì you know which keywords to choose?

There are dozens of different factors khổng lồ look at. But, in general, I lượt thích to lớn choose keyword based on 3 main criteria:

Search Volume: Very straightforward. The higher the average tìm kiếm volume, the more traffic that keywords can sover you.

Commercial Intent: In general, the higher the competition and suggested bid, the easier it will be to convert that traffic inkhổng lồ paying customers when they land on your trang web.

Organic SEO Competition: Like commercial intent, evaluating a keyword’s competition in Google’s organic search results takes some more digging. You need to lớn look at the websites that are ranking on the first page… & figure out how hard it’ll be to lớn outrank them. This guide lớn SEO từ khoá competition covers everything you need lớn know.

Bonus Step #1: Get Exact Keyword Search Volume Data

The Google Keyword Planner will only show you exact search volume data if you’re running an active sầu Adwords chiến dịch. Otherwise, you see a range, lượt thích this:


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To be honest, the range is actually fine by me. Keyword volume tends to lớn fluctuate anyway. So even the “exact” average monthly tìm kiếm volume that you used to lớn see in the GKP was a rough estimate anyway.

In other words, there’s nothing wrong choosing từ khoá based on search volume ranges.

That said, there’s a nifty trick you can use to lớn get exact search volume out of the GKP… without needing khổng lồ run ads in a Google Adwords tài khoản.

Here’s how khổng lồ do it…

First, find a từ khóa in the list of suggestions that you want to target:


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Then cliông xã “add to plan”:


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Next, in the right-h& sidebar of the page, click “Plan overview”:


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And look at the number of “impressions” you’d get if you bid on that term:


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That number is how many people search for that keyword every month.

(In this case, 2.1k searches per month)

And just lượt thích that, you now have accurate tìm kiếm volume data for your keyword. Nice!

Bonus Step #2: The GKP.. Hack

As you saw, the Google Keyword Planner is pretty cool.

That said, the Google keywords tool has two major flaws…

Flaw #1: It only gives you keywords ideas that are VERY closely related khổng lồ what you type in.

For example, let’s say your business sells organic food for pets.

So you type “organic dog food” into lớn the tool. Here’s what you get:


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As you can see, these are VERY cthất bại variations of “organic dog food”, like:

“natural dog food”“dog food brands”“dog food”

I don’t know about you, but I don’t need a fancy tool khổng lồ come up with a keywords like “dog food”.

And it’s the same story for most từ khóa. The GKPhường is good at coming up with long tail versions of your từ khóa. But it’s not great at generating outside the box từ khoá ideas.

Flaw #2: You get the same set of từ khoá everyone else does.

Needless khổng lồ say, the Google Keyword Planner is an insanely popular từ khoá tool.

Which means: the từ khóa that you find in the GKPhường tend to lớn be SUPER competitive sầu.

Fortunately, there’s a simple way around both of those frustrating issues: The GKPhường. Haông xã.

Here’s how it works:

First, head over lớn the Discover New Keywords area of the GKP. Then hit “Start With a Website”.


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But instead of entering a từ khoá, you enter a URL from another website in your nibịt.

For example, instead of entering “organic dog food” inkhổng lồ the field, let’s use PetSmart’s dog food category page.


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Boom!

You get a laundry danh mục of từ khoá that most of your competitors will NEVER see.

Xem thêm: Tìm Hiểu Chức Năng Nhiệm Vụ Phòng Kinh Doanh Là Gì Trong Thế Giới Phẳng?


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It gets better…

There are LOTS of other pages that you can use for the GKP Haông xã, including:

Blog postsPress releasesConference agendasBio pages of influencers in your industryNews storiesPodcast transcripts

Basically: any page that has text on it is fair game for this technique.


Chuyên mục: Công cụ tìm kiếm