How to use facebook business manager: a step

     

Facebook Business Manager is where all of Facebook’s business tools live. It"s where you manage all of your Facebook marketing và advertising activities.

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If your business uses Facebook, you should be using Facebook Business Manager. It’s an important tool that keeps your Facebook business assets centralized, safe, & organized.

If you’ve sầu been putting off setting up Facebook Business Manager because you weren’t quite sure how it works, we’ve got good news. In just 10 simple steps, this tutorial will teach you how to vày everything from setting up your tài khoản to placing your first ad.

But, first, let’s answer an important question: Exactly what is Facebook Manager, anyway?
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What is Facebook Business Manager?

As Facebook itself explains, “Business Manager serves as a one-stop siêu thị to manage business tools, business assets và employee access lớn these assets.”

Basically, it’s the place lớn manage all of your Facebook kinh doanh & advertising activities. It’s also where you can control multiple users’ access lớn additional resources lượt thích your Instagram account và product catalogs. Here are some of its key functions:

It keeps your business activities separate from your personal protệp tin, so you don’t have lớn worry about posting in the wrong place (or getting distracted by cát videos when you’re trying khổng lồ work).It’s a central place to lớn trachồng Facebook ads, with detailed reports that show how your ads are performing.It allows you khổng lồ give vendors, partners, and agencies access lớn your pages & ads, without handing over ownership of the assets.Coworkers don’t see your personal Facebook information—just your name, work gmail, & pages & ad accounts.

Now that you know why you might want khổng lồ use Facebook Business Manager, let’s get you mix up.

How lớn mix up Facebook Business Manager

Step 1. Create a Facebook Business Manager account

The first stage of setting up Business Manager is khổng lồ create an account. You’ll need to lớn use a personal Facebook protệp tin to confirm your identity but, as mentioned above, your coworkers và partners won’t have sầu access to the personal information in that account.

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Enter your business name, your name, và the business gmail address you want to lớn use khổng lồ manage your Facebook Business Manager tài khoản, then clichồng Next.

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Enter your business details: address, phone number, & website. You’ll also need to lớn specify whether you’ll use this Business Manager account to lớn promote your own business, or khổng lồ provide services to other businesses (like an agency). When you’re finished, cliông xã Submit.

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Check your tin nhắn for a message with the subject line “Confirm your business email.” Within the message cliông chồng Confirm Now.

Step 2. Add your Facebook business page(s)

In this step, you have sầu a couple of different choices. You can add an existing Facebook business page or create a new one. If you manage Facebook pages for clients or other businesses, you can also request access khổng lồ someone else’s page.

That last distinction is important. While you can use Business Manager to lớn manage clients’ Facebook pages & ad accounts, it’s important to use the Request Access option rather than the Add Page option. If you add your client’s pages & ad accounts lớn your Business Manager, they’ll have sầu limited access to their own business assets. That’s a sure way to cause tension in your business relationship.

For the purposes of this post, we’ll assume you’re managing your own assets, rather than acting as an agency, so we won’t get inlớn the Request Access process. But be sure khổng lồ keep this difference in mind.

We have sầu a guide that shows you how to set up a Facebook business page, so we’ll assume you already have one to lớn add khổng lồ Business Manager. If you haven’t created your page yet, hop on over to that post và come baông xã here khổng lồ add your page lớn Facebook Business Manager when you’re done.

To add your Facebook page to lớn Facebook Business Manager:

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Start typing the name of your Facebook business page in the text box. Your business page name should autocomplete below, so you can just clichồng on it. Then cliông chồng Add Page. Assuming you have sầu administrator access to the page you’re trying to lớn add, your request will be approved automatically.

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If you have more than one Facebook page associated with your business, add the remaining pages by following the same steps.

Step 3. Add your Facebook ad account(s)

cảnh báo that once you add your ad tài khoản khổng lồ Facebook Business Manager, you can’t remove sầu it, so it’s especially important only lớn add accounts you own. To access a client trương mục, click Request Access instead.

If you’re already using Facebook ads, you can links your existing ad account as follows:

If you don’t already have a Facebook ads tài khoản, here’s how lớn set one up.

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Enter your account details, then clichồng Next.

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Indicate that you are using the ad trương mục for your own business, then cliông chồng Create.

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Each business can create one ad tài khoản right from the start. Once you are actively spending money in your first ad trương mục, you will be able to lớn add more based on your advertising spkết thúc. There is no option lớn request more ad accounts.

Step 4: Add people khổng lồ help you manage your Facebook assets

Keeping on top of your Facebook marketing can be a big job, và you may not want to lớn bởi vì it alone. Facebook Business Manager allows you khổng lồ add team members so you can have sầu a whole group of people working on your Facebook business page & ad campaigns. Here’s how lớn mix up your team.

In the pop-up box, enter the business gmail address of a team thành viên you want khổng lồ add. This might include employees, freelance contractors, or business partners, In this step, you are specifically adding individuals, rather than an agency or another business (you can vị that in the next step).

You can decide whether to lớn give sầu these individuals limited account access (choose Employee access) or full access (choose Admin access). You can get more specific in the next stage. Make sure lớn add people using their work gmail addresses. Then cliông chồng Next.

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In the left thực đơn, cliông xã on Pages. Choose which pages you want this team thành viên to work on. Customize the individual’s access using the toggle switches.

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Go baông xã khổng lồ the left menu & click on Ad Accounts. Again, customize the user’s access using the toggle switches. When you’re finished, clichồng Invite.

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In the left thực đơn, you’ll also see options to add people khổng lồ catalogs & apps, but you can skip these for now.

To add more team members, cliông chồng Add More People. When you’re finished, clichồng Done.Now you need to lớn wait for each of the individuals khổng lồ accept your invitation to lớn be part of your Facebook Business Manager team.

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They will each receive sầu an gmail with information about the access you’ve given them và a links to get started, but it would be a good idea for you to lớn send them a personal note or let them know directly that you’re giving them this access & they should expect the automated gmail with the links.

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You can see all of your pending requests from your dashboard, and withdraw them at any time for people who have sầu not responded.

Chuyên mục: Kinh doanh online

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