How to create a facebook fan page

A platsize as massive sầu as Facebook is bound to lớn have sầu some confusion around its features & functionality. And with so many moving parts, marketers may find it challenging khổng lồ decipher which features are best for their business.

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One of the biggest sources of confusion for a business is whether lớn use a Facebook Profile or a Facebook Fan Page to represent yourself. Choosing incorrectly could prsự kiện you from accessing unique tools & running Ads và limit your visibility inkhổng lồ user data.

Arm yourself with all the necessary information before making a decision khổng lồ ensure you’ve set yourself up for success on Facebook.

Fan Pages vs. Profiles

There are two ways you can represent yourself on Facebook, but it’s important khổng lồ understand the differences between the two in order to effectively manage your presence on the social network.

What is a Facebook Profile?

A Facebook Protệp tin is a personal trương mục. It’s for non-commercial use và represents individual people. When you first sign up for Facebook, you’re given a profile. Your profile is where you add friends and family and mô tả personal photos, videos and life updates.

Unless all of your updates are public, only people you add as a frikết thúc will be able khổng lồ see your content. Non-friends can follow your protệp tin for access to lớn your public posts, but they will not be able to see anything shared specifically with friends or custom groups.

For this reason, a Facebook Protệp tin isn’t a smart option for businesses wanting to promote products or engage customers. Using a Profile khổng lồ chia sẻ for-profit content is actually a violation of Facebook’s Terms of Service and can result in deletion of the trương mục.

What is a Facebook Fan Page?

A Facebook Fan Page is a business tài khoản that represents a company or organization. It looks similar khổng lồ a Facebook Protệp tin, but it offers quality tools for managing và tracking engagement.

While you can only have sầu one Facebook Protệp tin tied to your name, you can have an unlimited number of Pages associated with your trương mục. And unlike Profiles, multiple people can manage và contribute to lớn a Page using their own Facebook login information.

Pages are great for building a following online because you’re not limited by frikết thúc requests. Instead individuals only have sầu lớn cliông chồng the Like button khổng lồ start receiving your updates in their News Feeds.

How to lớn Convert a Protệp tin to lớn a Page

You vày, however, need a Facebook Profile to create a Fan Page, or you can convert an existing Protệp tin khổng lồ a Page. To vày so, follow these simple steps:

Clichồng Get Started và follow the on-screen instructions.

This process can only be done once. After the conversion, you’ll have sầu a personal tài khoản và a Page. You’ll be able khổng lồ manage the Page from your personal account. During the conversion, Facebook will transfer your current protệp tin picture và cover photo lớn khổng lồ the Page and the name on the protệp tin will become the Page’s name.

You’ll also have sầu the option to add friends as people who Like the Page và lớn transfer photos you’ve sầu shared from your personal trương mục lớn the new Page.

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Pro Tip: You only have sầu access to the tools to lớn help you move sầu information from your profile lớn your Page for 14 days after the conversion. So plan ahead và only start the process when you’re absolutely ready to move sầu forward.

Features Available for Fan Pages

Once you’ve sầu decided to create your Facebook Page, the first thing you’ll be asked lớn vày is choose a category based on these six choices:

Local Businesses or PlacesCompanies, Organizations or InstitutionsBrands or ProductsArtists, Bands or Public FiguresEntertainmentCauses or Communities

Depending on the category you choose, you’ll have access lớn different features. Although the terminology differs slightly, this table outlines the differences across the various categories.

If you have an existing Facebook Page & want lớn change its category, follow these steps:

Click About under your cover pholớn.Navigate khổng lồ the left column & click.Hover over Category & click Edit.Select a category from the drop-down thực đơn.Save sầu your changes.

These features will only impact the basic information portion of your Page. Other features available to Facebook Pages include call-to-action buttons, visitor data and the ability to lớn reach more people by boosting your posts.

Calls-to-Action

Call-to-action buttons are không tính phí khổng lồ use to bring your most important business objective lớn the forefront of your Facebook Fan Page. You can link any destination, on or off Facebook, that aligns with your goals. There are seven calls-to-action available:

Book NowContact UsUse AppPlay GameShop NowSign UpWatch Video

The online retailer Dollar Shave sầu Club used a call-to-action button on its Page. Over a three-week period, the br& saw a conversion rate 2.5 times higher than other social placements.

To add a call-to-action lớn your Page, go lớn your Page’s cover photo lớn và cliông chồng Create Gọi to lớn Action.

Page Insights & Audience Insights

When you create a Facebook Fan Page, you’re also given access khổng lồ Page Insights. This provides you with information about your Page’s performance, such as audience demographic data and how people respond & react khổng lồ your content.

Insights can play a major role in developing your content strategy. Not only will you have sầu a better understanding of how people interact with your content, but you’ll also begin khổng lồ see trends about when your audience is online. Use this information to create and publish posts that are more likely lớn reach people.

To access Insights, click Insights at the top of your Page. Access different sections (such as Likes or Reach) by clicking the sections on the left side of the screen.

Audience Insights is a separate tool that provides behavioral and demographic data for a segmented audience of your choice. It offers a much deeper dive into lớn your fans’ behavior on và off Facebook. For example, you’ll have access lớn information like demographics, Facebook usage, purchase activity and Page Likes.

We covered everything you need to lớn know about Facebook Audience Insights in an earlier post. Here you’ll find more information on how to use this tool & why it’s a beneficial asphối lớn your business.

To begin exploring, visit facebook.com/ads/audience_insights or select Audience Insights from the Tools drop-down thực đơn in Ads Manager.

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Boosting Facebook Posts

The nội dung delivered khổng lồ fans in News Feed is heavily influenced by Facebook’s Edgerank algorithm, but it’s not totally out of your control. By boosting your post you increase the likelihood that your target demographic will see it in their feeds.