After 17 years, Coca-Cola recently changed their slogan from "mở cửa Happiness" to "Taste the Feeling," as part a new plan khổng lồ globally unite the company"s brands. As part of their new strategy, Coca-Cola"s upcoming khẩu hiệu & brand image aims khổng lồ rely on the product itself as means of advertising. Namely, rather than approaching each individual Coca-Cola sản phẩm with a different brvà identity, the company will instead use a "one brand" approach, with all products featuring "Taste the Feeling" as their tagline.
In previous zerovn.net posts, we"ve sầu discussed the power và finesse of Coca-Cola"s branding strategy. From their use of creativity to lớn their strong visual identity, Coca-Cola has been hitting the mark and engaging their audience for decades now. But what vì chưng branding experts think about their newest attempt at establishing a brand? Here"s what they have to say:Adam Padilla, CEO of consultancy Brandfire:"From outside the industry, you look at a shift from "xuất hiện Happiness" to "Taste the Feeling," & it doesn"t seem like a huge shift really—but it really is. It"s a philosophical shift , & it ushers in a new era where de Quinlớn seems to be prepping Coca-Cola khổng lồ make some bold moves."
While Padilla feels that "Open Happiness" certainly helped customers khổng lồ "feel something," it took focus away from the sản phẩm itself, in the bottle. He continues, "When you start lớn float too far away from your hàng hóa offering, it gets too philosophical.
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Hướng Dẫn Vẽ Hình Tròn Photoshop Cs6, Cc 2020, 2019, Cách Vẽ Hình Tròn Trong Photoshop ... "mở cửa Happiness" could be said about a lot of things, when you open anything. But when you talk about "Taste the Feeling," you have very strong connectivity with a feeling with Coke, và you also have the literal aspect of tasting it—the taste of happiness."
Erich Joachimsthaler, CEO & founder of Vivaldi Partners Group:"The more you intellectualize & conceptualize what Coke is all about, ," said Joachimsthaler. "What Coke is doing now is bringing it back & saying, at the kết thúc of the day, Coke is still a refreshment."The Verdict?Indeed, what Padilla and Joachimsthaler both agree upon one thing: first impressions matter. And whether it"s your product khẩu hiệu or website, you need to lớn make first impressions count. According lớn recent stats, you only have seconds to grab a customer"s attention in the store or online. If your brvà image and sản phẩm packaging don"t communicate the message -- namely, the hàng hóa -- then you might thua kém some audience members before you get a chance khổng lồ earn their loyalty.
Additionally, their biểu ngữ switch provides a universality & equity to lớn their brand image that is wont to attract more millennial customers. Their attentiveness khổng lồ global unity is a big step to servicing a more global customer, and stats show that 76% of customers feel that customer service is the true thử nghiệm khổng lồ brand loyalty.What vày you think of Coca-Cola"s new slogan? Let us know in the comments below?
