Facebook image text overlay detection tool


The best billboards demvà your attention with bold fonts, in-your-face messages, & bright, eye-catching graphics. The best Facebook ads take the exact opposite approach.

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If you want to lớn reach and engage with potential customers on Facebook, you need to create ads that blkết thúc as seamlessly as possible into lớn the rest of the content on their newsfeeds. This means focusing on simple, high-chất lượng images, straightforward messages, & most importantly: minimal text.

Facebook knows that the best performing ads include images with little lớn no text, which is why they created the 20% rule. This rule states that in order to lớn run an image-based ad on Facebook, your image(s) must contain less than 20% text.

For a complete guide to creating Facebook ads, check out our article here.


Facebook advertisers are not allowed to lớn cover their ads" images with more than 20% text. This rule applies khổng lồ both single image và carousel ads run on Facebook and Instagram. There are a few key exceptions -- discussed here.

It"s important to lớn note that the 20% rule only applies khổng lồ text that covers images attached khổng lồ your ad. It does not include text on your ad outside of images, lượt thích the mô tả tìm kiếm copy or call-to-action button.

There are a few exceptions khổng lồ the 20% rule, including images of book covers, album covers, sự kiện posters, đoạn Clip games, and some sản phẩm images that contain text (e.g., a cereal box). Text-based logos are not an exception lớn the 20% rule, and will be counted as text when Facebook review your images.

So, why exactly does the Facebook 20% rule exist? It all comes down to what users want to lớn see and engage with in their newsfeeds. Ads with less overlay text actually perform significantly better than images crowded with text, so the rule actually creates a better experience for both users and advertisers.

Facebook Text Overlay Tool

When Facebook nhận xét your ad images, they examine how much of your images are covered by text. While you"re creating an ad, it can be tricky to lớn evaluate the exact percentage of text covering your image -- fortunately, Facebook provides a tool you can use to check before you even submit your ad for đánh giá. You can access that tool right here.

1. Ad With Acceptable Text Overlay


Your best approach when creating a Facebook ad is to use little khổng lồ no text.

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In this example of an ideal ad image, there"s only a small text-based logo sản phẩm and no other copy.

An ad with a simple image like this will blend more easily into users" newsfeeds và is much more likely lớn gain exposure and engagement ahy vọng your target audience.

2. Ad With Minimal Text Overlay


In the next example, there"s an extra line of text.

This image technically passes the 20% rule, but the extra line of text means you risk your ad being seen by fewer people.

Instead of adding copy to your image, try adding it directly into the body copy of your ad.

3. Ad With Excessive Text Overlay

This final example is exactly what Facebook does not want khổng lồ see:

This ad contains too much text over the image. The information displayed here could easily be incorporated inkhổng lồ the toàn thân copy of your ad, creating a much cleaner look in users" newsfeeds.

While it"s tempting to lớn throw important information onlớn your images lượt thích this, you risk having your ad rejected by Facebook or alienating users who are turned off by the busy copy.

Here"s a simple rule lớn remember: the best way to capture users" attention on Facebook is khổng lồ use an eye-catching image with no text. The 20% rule isn"t just an arbitrary standard -- it helps advertisers reach their target audiences more effectively, và prevents users" newsfeeds from becoming overwhelmed with disruptive advertisements.

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Editor"s note: This post was originally published in June 2019 and has been updated for comprehensiveness.