You need to lớn run your ad through the Facebook Grid Tool (i.e., the Facebook Text Overlay Too) or your audience may never see it.

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You’ve built your Facebook ad campaign. You’ve come up with the perfect ad. Now it’s time lớn run that ad campaign và watch the clicks roll in, right?

Hold on. There’s still one more important step to lớn take.

You need to run your ad through the Facebook Grid Tool (aka Facebook Text Overlay Too, or Facebook text checker—more on that below) or your audience may never see it.
Bonus: Download a miễn phí guide that shows you how to lớn save time & money on your Facebook ads. Find out how to lớn reach the right customers, lower your cost-per-click, và more.

What is the Facebook Grid tool?

In a nutshell: the Facebook Ad Grid Tool helps you build an ad that will reach more users by measuring how much text is on your ad image.

Ads with very little text get prioritized by the Facebook algorithm and have sầu a correspondingly high reach. Ads with too much text will get penalized and have sầu little or no reach.

So what’s the story?

Until recently, Facebook advertisers could cover their ad images with a maximum of đôi mươi percent text. That’s because Facebook found that ads with less than đôi mươi percent text coverage performed better (i.e., received more engagement).

Examples of ads that break the đôi mươi percent text rule. Source: Facebook

The way ads were “tested” involved uploading the ad images inlớn a 25 rectangle grid (hence the name “Facebook Grid Tool”). If text was present in over trăng tròn percent of the rectangles, Facebook would reject your ad.

Users tended lớn find the system frustrating & arbitrary since it had as much to do with where your text was placed as how much text there was. The tool has since been replaced with a new system: the Facebook Text Overlay Tool.

How lớn Use the Facebook Grid Tool

Using the new Facebook Text Overlay Tool is simple. It’s understanding what the results mean for your ad chiến dịch that’s a little trickier.

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Step 1. Upload

Visit the Facebook Text Overlay page và upload your ad image.

Step 2. Receive a rating

The tool will give your image one of four ratings: OK, Low, Medium, or High.

While the đôi mươi percent rule does not technically apply anymore, these ratings are still based on the ratio between the text & imagery on your ad.

If your ad has a little too much text, it will be penalized và will reach fewer people.. If it has way too much text, then it may not run at all or reach very few people.

So, when building your ad, you want khổng lồ ask yourself: how much text is too much? And what counts as text? More on that below.

How to lớn make sure Facebook approves your ads

The easiest way to make sure your ads get approved is lớn include as little text as possible on your image. These are the images that will get the “OK” message in the Facebook Image Overlay Tool.

Facebook gives examples of what kinds of images apply to lớn each category và how it will affect your ad’s reach.


The second thing lớn keep in mind is what counts as “text” on an image. Yes, words, but also:

NumbersText-based logosWatermarks

Likewise, there are some kinds of text that don’t count as “text” under Facebook’s guidelines. Exceptions to this rule include:

Book/album coversGamesProductsEvent postersLegal text
This ad is okay since the text is on a book cover

Remember: Facebook’s goal is khổng lồ keep newsfeed nội dung as unikhung as possible, so that your friends’ content blends seamlessly with ads from brands. A catchy headline is nice, but when it comes to boosting your reach (& improving your Facebook ad conversions), the less text in your images the better.

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Use the Facebook Grid Tool to streamline your ad creation process và ensure that your ad gets seen by your target audience.

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