Facebook cover photo: the picture


Even though you always help customers better underst& your brand through content & storytelling, the first impression they get of your company will always be visual. Between logos, website layouts or your Facebook cover phokhổng lồ, it’s the images that lay the foundation for your online reputation.

Bạn đang xem: Facebook cover photo: the picture

That’s why having the right Facebook cover form size lets you demonstrate your personality, br& story & even purpose as a company.

The good news? With the guidelines below, it’s easy to lớn optimize your Facebook header with the correct cover size dimensions.

Choosing the Right Facebook Cover Phokhổng lồ Size


The Facebook cover photo lớn size is 820 pixels wide by 312 pixels tall on desktop. However, sản phẩm điện thoại users will see 640 pixels wide by 360 pixels tall. The correct Facebook cover photo is the first step to portraying the right image on social truyền thông.

Too big, & important parts of your nội dung will get cropped out. Too small, & your image will look stretched và pixelated. You need an image with Goldilocks potential, something that’s just right. Here’s some more notes on having the best Facebook cover photo:

You must have sầu a minimum kích thước of 400 x 150 pixels.There’s no display available on feature phones.For the best results, upload an sRGB JPG tệp tin less than 100 KB.For images with a biểu tượng logo or text, it might be best as a PNG file.Facebook Business Page dimensions are exactly the same as personal accounts.

Keep in mind that a huge portion of today’s Facebook audience is di động, so ensure that none of your important nội dung will be cropped out on a different device.


Rethành viên, your cover photo lớn doesn’t necessarily need khổng lồ be static anymore. You can now use a simple video instead of a static cover pholớn, which is a great way lớn mô tả more information about how your business works. Your đoạn phim should be the same kích cỡ as a standard desktop cover photo lớn.

Brand-approved media at your team’s fingertips with Sprout’s Asphối Library

A consistent visual style shows off your brvà identity when using Sprout’s Asset Library.

Organize pre-approved truyền thông media in one central hub and make sure your team gets the most out of your carefully curated & crafted images, videos và text.

Start your không tính tiền trial today to start organizing your team’s truyền thông media.

Ideally, you’ll want something that’s only up khổng lồ a minute long. After all, if your customers focus on your cover pholớn for too long, they might not have sầu time khổng lồ check out the rest of your page.

Fortunately, Sprout is making it easier lớn update a photo that’s perfect for your Facebook cover. Just use our free tool Landscape to get the perfect Facebook cover photo form size.


Choosing a Fantastic Facebook Cover Photo

The strict rules for Facebook cover photo dimensions & protệp tin pictures mean you’re limited on how much information you can convey on your page. While videos help you to lớn go the extra mile in telling your company narrative sầu, you’ll still need lớn be smart when choosing what khổng lồ showcase.

The following tips will help you lớn select an image that not only abides by the Facebook cover photo lớn form size rules but also your own br& guidelines too:

Follow the Rules Provided by Facebook

While this might seem lượt thích an obvious step, you’d be surprised how many people overlook social truyền thông rules and bởi their own thing. While you’re checking out the specs for Facebook cover photos, make sure you check out other branded profile guidelines too. Remember:

Covers need to lớn be authentic: In other words, they can’t be deceptive, misleading or malicious in any way.Covers are public: You must choose something that’s going to appeal to lớn a wide audience of potential followers and existing fans.Covers are yours alone: Brands can’t ask advocates lớn load their cover photo onlớn their timelines as an advertising technique.

To keep the rest of your Facebook presence looking just as professional as your up khổng lồ date cover phokhổng lồ, kiểm tra out the Facebook ad sizes guide & the social truyền thông image sizes guide for more help!

Keep It Clear & Simple

Once you’ve sầu learned the rules & you’re ready to lớn start searching for the perfect image, make sure that you choose a design that’s spot on. While it might be tempting lớn paông chồng your above-the-fold content full of từ khoá and information, your visitors look for a clean introduction lớn your company.

Some of the best images use the Facebook page cover to reinforce their brand’s feel và identity without detracting from calls to lớn action lượt thích the buttons below the image or the top posts in the Page’s feed.


Here, Evernote uses an illustration with simple brvà elements that sets the tone without completely distracting you from the rest of the flow of the page. The colors & familiar icons help reinforce the brand’s identity without the need for a single text element that could distract from on-page actions và nội dung.

Xem thêm: Tìm Việc Làm, Tuyển Dụng Công Ty Cổ Phần Beta Media Tuyển Dụng 2021


Show Off Your Brand’s Personality

Images are more powerful than the average business thinks. In fact, we process images up to 60,000 times faster than text. With the right Facebook photo cover, you can engage your audience & earn their attention long before they read your social truyền thông media posts.

With that in mind, it’s important to ensure that your cover photo represents what your brvà does. This not only helps your customer to lớn know that they’re on the right page, but it also ensures that you present a more consistent image for your company online.


Slack’s Facebook page cover teases their product’s function in an understated way that ultimately draws the audience in further khổng lồ the page. The idea of Slachồng as a tool for collaboration that gets things running in the right channels is reflected in an intriguingly sparse photo lớn with pops of brand-themed colors. The image isn’t excessively polished or overwhelmingly promotional, which ties in perfectly with Slack’s informal br& voice.

Show off Brand Highlights & News

A Facebook cover pholớn acts a lot lượt thích a storefront. It demonstrates what you’re selling lớn interested customers & entices them khổng lồ come and learn more. Your Facebook header is the perfect place lớn highlight what’s new with your brand & promote the lakiểm tra events & products. As we’ve sầu mentioned throughout this article, just be sure you’re leading with an image that is an compelling visual first rather than bombarding your audience with information in the cover space.


A few ways to lớn vị this are by:

Highlighting the lakiểm tra products và events: Like in the example above sầu, where HBO highlights their most recent premiere with eye-catching key art.Showing off your team or your office: Give your fans an insight inlớn the humans behind your organization và show off the professional side of your company.Showing your product in context: Demonstrate what your customers can get out of your offering with a picture that shows a client or employee using it.

Draw Attention lớn the Right Places

There are a few different schools of thought in the social media world–particularly when it comes lớn Facebook cover photo kích thước. Some people think that it’s best to lớn combine their profile picture & cover photo lớn inkhổng lồ a single cohesive image. Other experts prefer to lớn spread their imagery out so that it pulls focus khổng lồ the right spaces on the page.

Of course, there’s nothing to lớn say that you can’t vì both things simultaneously–so long as it looks good. This Facebook cover from Oreo uses a beautiful graphic image on the right-hvà side of their cover photo lớn to lớn draw the eye lớn the “Skết thúc Message” button.


At the same time, the profile picture blends almost seamlessly with the cover photo because it uses the same kiến thiết elements and the same colors. The overall experience is a highly cohesive page that pulls focus lớn the right elements on the page.

Importantly, when you’re looking for ways to lớn direct audience attention, make sure that you avoid using directional cues like arrows. Not only bởi vì these typically look a bit too aggressive sầu, but your buttons và CTAs will also show up differently on sản phẩm điện thoại devices compared with desktops. This means you could end up with an arrow that points nowhere on di động.

Key Characteristics of a Successful Facebook Cover Photo

By now you know the golden rules that should lead your Facebook cover photo kích cỡ decisions. All you need to lớn bởi is pick an image that resonates with the right target audience và pushes them lớn cliông chồng on that “follow” or “sover message” button.

While there’s no one-size-fits-all solution for the perfect cover phokhổng lồ, some of the most shareable images will include:

Text: Be cautious here, a small amount of text lượt thích a brief biểu ngữ can help to lớn describe your br&, but too much could overwhelm your phokhổng lồ.Emotion: Happy customers or smiling staff can capture audience interest và make them excited about your organization, product or service.Relevance: The image you choose should fit with both the nature of your company and your audience’s interests.

Xem thêm: How Google Maps Platform

Creating the Perfect Cover Photo

Choosing the right pictures, style, & form size for your Facebook cover pholớn isn’t always easy. After all, this is your first chance khổng lồ make the right impression on billions of potential customers. Fortunately, if you follow the guidelines above, & stichồng khổng lồ the rules provided by this gigantic social media channel, you should have everything you need to lớn engage and delight your customers.