Social media image sizes: the 2020 cheat sheet

This post was originally published on May 7, năm ngoái, & was updated on Jan. 18, 2018, Dec. 11, 2018, & Dec. 18, 2019.

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It’s no secret that a social truyền thông presence is a “must have” for ventures of all sizes. One of the best ways lớn improve sầu your positioning across all social networks is through consistency of voice và branding — this includes social truyền thông image sizes.

A top priority should be making sure your voice matches the audience for each social channel; however, providing a consistent appearance for your brand is vital.


One of the best ways to accomplish both of these branding goals is through visual kiến thiết.

As you visit the major social networks, you might see little consistency at first glance. However, as these websites evolve sầu và update their offerings, it becomes easier và easier lớn use your kiến thiết skills lớn create a recognizable brand across the spectrum of sites.

This “cheat sheet” offers you a brief guide khổng lồ image size recommendations for many of the top social truyền thông sites (including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube và Medium).

With this information at your fingertips, you can develop that consistent branding presence while meeting the required dimensions of the trang web.

The sizing requirements for these sites change regularly. Our cheat sheet assures that you are prepared to lớn stay ahead of the learning curve in 20trăng tròn.

Please note: We created this cheat sheet assuming that you regularly create images and work on website design projects. You’ll find that we provide the dimensions for each type of image across all networks. For instance, when creating a protệp tin photo lớn, you can create all needed protệp tin photos for your clients at once — meeting the requirements of the site & achieving that branding consistency. This list provides dimensions for the primary design assets of each network.

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The cover photo or header image is the big hitter on most of these networks. In contrast to lớn the protệp tin images, which are typically square, the various social sites have widely varying sizes for their cover images. Here are a few tips lớn remember:

You’ll probably want khổng lồ go with a .png tệp tin, instead of a .jpg.Since these images are often cropped or covered with other interface elements, put the important components of your design in the center of the image, and double-check that key parts of the image aren’t covered up when used in production.Social siteImage size
Twitter1500px x 500px
Facebook820px x 312px
Pinterest222px x 150px (board cover image)
LinkedIn1584px x 396px (background or cover image), 1536px x 768px (business cover image), 646px x 220px (banner image for company pages), 1128px x 376px (hero image)
YouTubeDisplay varies by device; 2560px x 1440px (desktop), 1546px x 423 px (safe area for điện thoại and website, without text & hình ảnh sản phẩm cropping)
Tumblr3000px x 1055px
Medium1500px x 750px (min.*)
TikTok900px x 300px

* Medium recommends you upload the largest image you can, maintaining a 2:1 width-to-height ratio.

Cover pholớn sizes

Twitter header: 1500px x 500pxFacebook cover pholớn size: 820px x 312pxPinterest board cover image: 222px x 150pxLinkedIn: 1584px x 396px (background or cover image), 1536px x 768px (business cover image), 646px x 220px (banner Image for company pages), 1128px x 376px (nhân vật image)YouTube cover photo: Display varies by device; 2560px x 1440px (desktop), 1546px x 423px (safe area for điện thoại & web, without text and biệu tượng công ty cropping .Tumblr header: 3000px x 1055pxMedium background image: 1500px x 750pxTikTok 900px x 300px

Related: How to lớn use stoông xã photos lớn make autumn website banners for free

Content images in the posts themselves

Rich nội dung sharing, including image sharing, is increasingly important across social networks. Creating imagery that is the right form size for the network minimizes distortion and unexpected cropping.

Related: How to optimize images for the web

Shared link graphic sizes

One of the common questions that we hear is “why is Facebook choosing that image on this link?” or “why don’t my mô tả images look the way they are supposed to?” There are typically two reasons for this. First, you need khổng lồ make sure the social network knows which image you want it to lớn highlight when you nói qua a link. This is typically done with mở cửa Graph tags or other metadata.

Secondly, you need lớn make sure the images included in a page or post are the form size that the social network expects. If the shape of image isn’t right for the social network, it will often distort or ignore that image.

Social siteImage size
Twitter800px x 418px (1:91:1 aspect ratio)
Facebook1200px x 630px
Instagram110px x 110px (photo thumbnails)1080px x 1920px (Instagram stories)
Pinterest735px x 1102px (pin preview); 600px x 600px (board display)
LinkedIn1104px x 736px
YouTube1280px x 720px (custom video clip thumbnail)
MediumWill pull story header or protệp tin image*

* To make an image in your Medium story a clickable link, click on it, giving it a green border, & then press Ctrl + K / Cmd + K.

Related: What you need to know about open graph tags

But wait — there’s more!

The visual side of social is always evolving. Here are some additional resources that dig deeper into lớn all of these areas:

Facebook help centerInstagram imagesLinkedIn profile picture dimensionsLinkedIn Company Page image dimensionsMedium image sizesMedium Publication ImagesCustomizing Your Twitter ProfileCreating Channel Art for YouTubeYouTube Video ResolutionYouTube Channel Icon ImageTikTok Support

Efficiently deliver better results.

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