Affiliate marketing for beginners: 7 steps to success

     

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Interested in tapping into the billion-dollar affiliate sale industry? This guide will help you get started.

According to Statista, business spending on affiliate sale will hit $8.2 billion in the U.S by2022.

Start today, & you’ll be in a prime position to take advantage ofthat.

In this guide, you’ll learn how khổng lồ get started with affiliate sale in sevensteps:

But before that, let’s cover some basics.


tiếp thị liên kết sale is when you promote other companies’ products. When someone buys through your affiliate links, you get a commission.

As an affiliate, you’re a salesperson for the company. You help to make a sale, the company rewards you.

The best thing about affiliate sale is that you can bởi vì it at scale. A typical salesperson only sells products from one company. As an affiliate marketer, you can promote products from many different companies and earn commissions from all ofthem.


The merchant gives each affiliate a unique links so they can track who was responsible for a sale. The links will usually look something likethis:

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When someone clicks that link, a small tệp tin called a cookie gets stored on their device.

An affiliate cookie does two things:

It helps the merchant attribute the sale bachồng to the right person;It (usually) holds an expiration date, so you get paid even if the buyer delays their purchase.

Here’s an example of how thisworks.

Imagine that a reader visits your post about the best winter jackets. They cliông xã on one of your affiliate liên kết, leading them to lớn a sản phẩm on Amazon.

But they realized they have to lớn piông chồng up their daughter from school. So they leave their house, pichồng up their daughter, have dinner, & then finally go back lớn Amazon where they find the hàng hóa again.

Since they’re already shopping on Amazon, they decide to lớn purchase some ski geartoo.

Here’s the good news. Earlier, they clicked on your affiliate link & a cookie was stored on their device. Because Amazon has a 24-hour cookie duration, you get compensated for both the winter jacket và ski gear—even though you didn’t promote the latter.


The simple answer is that there is no limit. It depends on your niche và the amount of work you putin.

The most successful affiliate marketers make six or seven figures amonth.

For example, Pat Flynn from Smart Passive sầu Income made over $100,000 in affiliate commissions in December 2017.

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Ryan Robinson, another affiliate marketer, reported over $19,000 in affiliate revenue in October 2019. Anothersuccessful affiliate website—The Wirecutter—made an estimated $10 million in revenue, & was eventually sold to the Thủ đô New York Times for $30 million.

Keep in mind though that these people have sầu done an excellent job building their brvà. It’s taken them years of hard work khổng lồ reach thiscấp độ.

If you’re just starting out, your checks might look more lượt thích this for awhile:

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You need lớn manage your expectations. You won’t earn the big bucks right off the bat, but don’t let this discourage you.

The success of others tells you that with hard work, time, & the right knowledge, you too can potentially reach those levels.


How lớn get started with affiliate marketing


Follow these seven simple steps.

Step #1: Decide on a platform

Theoretically, you can bởi vì affiliate marketing on any platform. Even Instagram works.

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However, it’s much easier to build an audience và increase your affiliate sales via one of two channels: a blog or YouTube channel.

Starting a blog today is relatively easy and cheap. There are plenty of tutorials onlinethat teach you how khổng lồ get started. The best part? It’ll likely only cost you a few dollars permonth.

Once your site is up, optimize it for search enginesso that you have sầu a better chance of ranking. From there, you’re free lớn add affiliate links in your content. (There is an art to lớn doing this, which we’ll cover later in thisguide.)

The other platform is YouTube. Creating & uploading content to lớn YouTube is không tính phí, which makes it ikhuyến mãi for many people. Optimize your videos for SEO, và include affiliate links in your mô tả tìm kiếm.

One of my favorite examples is on BookTube, where various YouTubers reviews books:

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chú ý that you’ll need to lớn discthua kém the fact that you’re including affiliate link. The Federal Trade Commissions (FTC) requires youkhổng lồ be transparent when receiving income from an endorsement.

If you’re using a blog, create a standalone page, or include it in the footer of your website likethis:

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If you’re doing it on YouTube, include it in your description:

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Now, you’ll likely get more clicks from a blog than a YouTube đoạn phim. For that reason, most of the examples going forward will be for ablog.

Step #2: Choose yourniche

Let’s be honest: if you’re starting a blog today, you’re facing a ton of competition. Statista estimatesthat the number of bloggers in the U.S will reach 31.7 million by20trăng tròn.

To stand the best chance of success, nichedown.

Choose a topic that focuses on a specific category. For example, the topic of “food” is an enormous category. Rather than tackling that, try something more specific, lượt thích grilling food.

Keeping your topics tight can help you build a more focused audience and potentially help you rank higher in search engines.

That’s what I did when I built my first site. Instead of talking about “dance” or “hip hop,” I decided to limit myself to just breakkhiêu vũ. Despite not knowing anything about SEOback then, I managed to rank for a few key terms và generate ~3,000 organic visits permonth.

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Later on, as you cover the bulk of this category & build traffic to these pages, you can expand inkhổng lồ otherareas.


Sidenote.
Want some ideas to get started quickly? Here’s a cool menu khổng lồ check out.

Now, if you’re going to lớn be the main content creator, choose something you’re interested in.

Many affiliate sites die due khổng lồ a laông chồng of consistency. So at the very least, if you’re passionate about a topic, you’ll find it much easier lớn press on when the going getstough.

Don’t worry if you’re not an expert in the field. As Gary Vaynerchuk puts it, “document, don’t create.” Documenting what you’ve learned can make great content & attract people who are interested in following your progress.

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If you’re outsourcing the nội dung, then it’s better to lớn work with seasoned experts in the niđậy. Experts can help you create high-chất lượng, trustworthy work, which can lead lớn more traffic, engaged visitors, and more affiliate sales.

Step #3: Find affiliate programs tojoin

There are three types of affiliate programs to choose from.

A. High-paying, low-volume affiliate programs

These are affiliate programs for niđậy products with high payouts.

For example, ConvertKit’s affiliate program pays almost $700 per month if you send just 80 customers their way. However, as they sell CRM software for small business owners, there’s a limited pool of buyers.

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There also tends lớn be more competition for programs with high commissions. Since you’re probably just starting, it’ll be quite challenging to make a meaningful amount of money competing against skilled marketers with deep pockets.

B. Low-paying, high-volume affiliate programs

These are affiliate programs for products with low payouts but mass appeal.

For example, take PS4 games. Lots of people play PS4, but the average cost of a game is only around $50, and affiliate commissions are usually in the single digits. This means you’ll earn $2–3 per sale if you’re lucky.

The redeeming unique of these types of programs is that they usually offer tons of products to sell. Take Amazon’s affiliate program, for example. You can earn up to 10% commissions on almost anything Amazon sells.

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The other good thing is that you often get commissions on the entire value of the purchase rather than just the product you recommended.

To make these types of affiliate programs pay, you’ll need lots of traffic.

C. High-paying, high-volume affiliate programs

These are affiliate programs for products with mass appeal, which also pay high commissions.

One exampleis credit cards.

Everyone needs a credit card, and most people stay with the company for years(sometimes even decades!)

The downside of these types of products is that they attract affiliate marketers with lots of expertise and deep pockets. Some also use spammy tactics that you just can’t compete with.

And since this is a tutorial for beginners, I won’t go any deeper intothis.

Just be aware that these programs exist.

How to decide which affiliate programs tojoin

This depends on your niche và level of expertise.

If you’re targeting consumers, you’ll likely go with the second model of low commissions and higher sales volume.

If you’re going after a business audience, you’ll likely go for the first model: high-paying and low volume. The most popular programs here are for software và web hosting-related products.

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The best way to find these affiliate programs is with a Google search.

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Alternatively, enter a competing affiliate site inlớn zerovn.net’ Site Explorervà go khổng lồ the Linked domainsreport.

For example, I know that Pat Flynn promotes a number of software products on his trang web, Smart Passive Income. Eyeballing the Linked domains report shows that Pat links to lớn Aweber pretty often.

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Clicking the “Links from target” caret reveals that Pat is an affiliate.

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It only takes a quick Google tìm kiếm to find an application khung for this program.

However, if there is a sản phẩm you’d really like to lớn promote without a public affiliate program, reach out khổng lồ the company & ask if they would be willing to lớn build an affiliate relationship withyou.

Step #4: Create great content

If you want your affiliate site to lớn succeed, you need to lớn create high-chất lượng nội dung where your affiliate liên kết fit naturally.

Here’s an example. Tyên ổn Ferriss interviewed 100+ famous people& asked them this question:

What purchase of $100 or less has most positively impacted your life in the last six months (or in recent memory)?

He published the answers in a blog post and included affiliate links lớn the products mentioned:

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Judging by the comments, his fans lovedit.

This is what you have sầu to emulate when creating content for your affiliate site.

Don’t just blindly curate products from Amazon’s best sellers. Go the extra mile lớn make sure your content solves the visitor’s problem.

How? If you’re doing reviews,actually purchase the hàng hóa and kiểm tra it. This is what the Wirecutter did, which explains their success.

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If you don’t have sầu money to lớn buy every single sản phẩm, you can always start with what you have sầu at trang chủ. For example, if you had a tech blog, you could create review on the gadgets youown.

Step #5: Drive traffic to lớn your affiliate site

You’ve sầu created great nội dung. The next step is khổng lồ get more people to lớn read it, so they will clichồng on your affiliate links.

Here are three traffic strategies to lớn consider:

A. Paid traffic

This is where you pay for traffic to lớn your site. You can vì chưng this using PPCads.

The advantage of paid traffic is that the moment you start paying, you get traffic.

However, there are some downsides.

First, running ads will dig into lớn your profits. It’s quite normal for advertisers to thua kém money before they make it… if they evervì.

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You need khổng lồ be realistic about how long it takes khổng lồ optimize a paid traffic chiến dịch.

Secondly, once you stop paying for ads, your traffic willstop.

Generally speaking, ads are a great traffic strategy if you’re part of a high-paying affiliate program và can make the numbers work.

But if you’re completely new lớn paid marketing và have sầu no marketing budget (or are working with lower commission programs like Amazon Associates), then it might not be such a greatidea.

B. Search engine optimization (SEO)

SEOis the practice of optimizing pages khổng lồ rank high in tìm kiếm engines lượt thích Google.

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For as long as you can rank high in the search engines for your target keyword, you’ll get consistent and passive sầu traffic.

On the most basic level, SEO isabout:

Understanding what your target customers are searching for;Creating nội dung around those topics (blog posts, hàng hóa pages, etc.);

Learn the basics in thisvideo:


Chuyên mục: Kinh doanh online

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