Facebook ads: the complete, always


In this Facebook ads guide, we’ll walk you through everything you need lớn know, from planning your first ad lớn developing advanced chiến dịch strategies.

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Facebook advertising is an important way lớn connect with your audience on the world’s largest social network. How large? 2.80 billion monthly active sầu users large, lớn be precise.

Sure, that’s an impressive sầu number. But Facebook ads are all about getting your message in front of exactly the right segment of those people. The people who are most likely to actually want your products or services.

If you want to lớn get the best results, it’s important lớn understvà the different Facebook ad types & targeting options before you dive in.

In this Facebook ads guide, we’ll walk you through everything you need lớn know, from planning your first ad khổng lồ developing advanced campaign strategies.

Bonus: Download a không tính phí guide that shows you how khổng lồ save sầu time & money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-cliông chồng, and more.

Types of Facebook ads

Image ads

These simple ads are a great way to get started with Facebook paid advertising. You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page.

Image ads may be simple, but that doesn’t mean they have sầu to be boring.

For example, you might think domain names are a pretty ho-hum product. But that doesn’t stop the Canadian Internet Registration Authority from creating fun Facebook phokhổng lồ ads.


Source: Canadian Internet Registration Authority on Facebook

Video ads

Video ads can run in the News Feed & Stories, or they can appear as in-stream ads in longer Facebook videos. Video ads can show your team or your hàng hóa in action, lượt thích this quiông xã thử nghiệm đoạn phim ad from Abeego.


Source: Abeego on Facebook

Just lượt thích image ads, Clip ads can also take a more creative approach, lượt thích this one from Tru Earth:

Your đoạn phim ads don’t need to use filmed Clip footage. You can also create GIF-lượt thích graphics or other animations lớn capture attention or explain your offer, lượt thích in this video ad from IKEA.


Source: IKEA Canada on Facebook

Poll ads

This mobile-only Facebook ad format incorporates an interactive component by adding a two-option poll lớn an image or đoạn phim ad. You can add a separate link for each poll choice.

Both you and those who answer will see the tally of responses to lớn each poll option.


Source: Facebook

Carousel ads

A carousel ad uses up khổng lồ 10 images or videos to lớn showcase your sản phẩm or service.

You can use this format to lớn highlight different benefits of one product, several different products or even use all the photos together lớn create one large panorama image.

Each image or đoạn Clip can have sầu its own links. In the ad below, each “Shop Now” button goes directly to the sales page for the plant in the accompanying image.


Source: Plantsome on Facebook

Slideshow ads

Slideshow ads offer an easy way to lớn create short Clip ads from a collection of still photos, text, or existing video clips.

Slideshow ads have eye-catching motion, just lượt thích videos, but use five sầu times less data. So, they load well even for people on slow internet connections. They’re an easy, low-impact way khổng lồ draw attention.

You can build your ad & add text & music within Ads Manager.


Source: Facebook

Collection ads

These Facebook paid ads, which are offered only for thiết bị di động devices, allow you to lớn showcase five sầu images or videos that customers can cliông xã to buy a hàng hóa or service.

Collection ads pair with Instant Experiences (more on those below) và allow people lớn buy your products without ever leaving Facebook. This makes online shopping easy when people are on-the-go.

The primary pholớn or Clip can bởi much more than showcase a single sản phẩm. For example, in this Lee Valley Tools ad, the primary đoạn phim teaches viewers how lớn choose the right seeds for their garden. The product images below all point to lớn supplies for planting and saving seeds.

Xem thêm: Một Số Trình Duyệt Web Nhẹ Nhất Trên Máy Tính Hiện Nay Dành Cho Máy Yếu


Source: Lee Valley Tools on Facebook


Source: Lee Valley Tools on Facebook

Instant Experience ads

Instant Experience ads used khổng lồ be called Canvas. They’re a full-screen ad format that loads 15 times faster than a Smartphone trang web outside of Facebook.

This ad from Kilne liên kết to an Instant Experience with a video clip at the top và a carousel below.


Source: Kilne on Facebook


Source: Kilne on Facebook

You can also liên kết a few Instant Experiences together so people have access lớn even more instant thiết bị di động nội dung.

Lead ads

Lead ads are only available for sản phẩm điện thoại devices. That’s because they’re specifically designed lớn make it easy for people to lớn give sầu you their liên hệ information without a lot of typing.

They’re great for collecting newsletter subscriptions, signing someone up for a trial of your hàng hóa or allowing people khổng lồ ask for more information from you. Several automakers have successfully used them khổng lồ encourage kiểm tra drives.


Source: Facebook


Source: Facebook

Because these ads are such a great way to feed your sales funnel, we’ve sầu got a whole guide to using Facebook lead ads. It breaks down all the details you need to know lớn make the most of this important type of Facebook ad chiến dịch.

Dynamic ads

Dynamic ads allow you to promote targeted products to the customers most likely to be interested in them.

For instance, say someone has visited a hàng hóa page or placed a sản phẩm in their shopping cart on your website, but then abandoned the purchase. With dynamic ads, you can advertise that specific product in their Facebook feed.

This reminds the potential customer lớn complete the purchase, và can be a very effective Facebook sale strategy.

It’s not just the product selection that can be dynamic. The Taiwanese beverage br& Nature Fruit used dynamic ads to lớn manage the language settings for its ads when it expanded into lớn Malaysia.

This allowed them to create a single ad that automatically ran in either English or Simplified Chinese, based on the user’s preferences. The result was a 25% lower cost per add-to-cart.


Source: Facebook

You need a Facebook Business Manager account lớn use Dynamic ads.

Messenger ads

Facebook Messenger ads give you access khổng lồ the 1.3 billion people who use Messenger every month. When creating your ad, simply choose Messenger as the desired placement. You also need lớn select Facebook feed.

Here’s what an ad looks lượt thích in the Messenger app:


Source: Facebook

You can also run “click-to-Messenger” ads in the Facebook feed. These ads feature a call-to-action button that opens a Messenger conversation with your Facebook Page. People can use it to lớn have sầu a one-on-one conversation with one of your salespeople or customer service reps.

Stories ads

thiết bị di động phones are meant lớn be held vertically. Stories ads are a mobile-only full-screen vertical Clip format that allows you to maximize screen real estate without expecting viewers khổng lồ turn their screen.

Stillhouse Spirits Co. ran Facebook Stories ads as part of a chiến dịch to reach U.S. males aged 21 khổng lồ 40. They specifically targeted the ads to lớn those interested in alcohol, cocktails, hiking và the outdoors.


Source: Facebook

Augmented reality ads

Augmented reality ads use features like filters and animation to lớn allow people lớn interact with your br&.

For example, the filter could help users see what a shade of lipstichồng would look lượt thích on their lips, or how a pair of glasses might fit their face.

Augmented reality ads can also be used to lớn extover your reach. The ads allow users lớn take selfies with the filter và mô tả them on their own channels.

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The cosmetics bvà essence used mask filters in augmented reality ads lớn connect with their audience. The mask designs were based on an earlier round of ads that polled followers on their favorite features.